Campaign manager vs marketing manager

The differences between campaign managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a campaign manager, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Campaign manager vs marketing manager overview

	Campaign Manager	Marketing Manager
Yearly salary	$78,890	$104,550
Hourly rate	$37.93	$50.26
Growth rate	8%	10%
Number of jobs	12,293	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	42	39
Years of experience	4	10

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Campaign manager vs marketing manager salary

Campaign managers and marketing managers have different pay scales, as shown below.

	Campaign Manager	Marketing Manager
Average salary	$78,890	$104,550
Salary range	Between $56,000 And $109,000	Between $71,000 And $153,000
Highest paying City	Boston, MA	Menlo Park, CA
Highest paying state	Nevada	California
Best paying company	Apple	Meta
Best paying industry	Technology	Technology

Differences between campaign manager and marketing manager education

There are a few differences between a campaign manager and a marketing manager in terms of educational background:

	Campaign Manager	Marketing Manager
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Political Science	Business
Most common college	Stanford University	University of Georgia

Campaign manager vs marketing manager demographics

Here are the differences between campaign managers' and marketing managers' demographics:

	Campaign Manager	Marketing Manager
Average age	42	39
Gender ratio	Male, 54.3% Female, 45.7%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between campaign manager and marketing manager duties and responsibilities

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Campaign manager vs marketing manager skills

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Campaign Manager
Campaign Manager vs Marketing Manager

Updated January 8, 2025

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