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The differences between campaign managers and social media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a campaign manager and a social media director. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $70,846 average annual salary of a social media director.
The top three skills for a campaign manager include digital marketing, email marketing and email campaigns. The most important skills for a social media director are facebook insights, instagram, and twitter.
| Campaign Manager | Social Media Director | |
| Yearly salary | $78,890 | $70,846 |
| Hourly rate | $37.93 | $34.06 |
| Growth rate | 8% | 8% |
| Number of jobs | 12,293 | 39,016 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
Social Media Directors are responsible for the promotion of an organization's brand, services, and products through social media platforms such as Twitter, LinkedIn, and Facebook. They are responsible for implementing a social media strategy, tracking social media presence, keeping abreast of social media trends, and adopting new social media channels. Other duties include measuring Twitter activity, analyzing traffic patterns, assessing Facebook comments, and inspecting reception levels of social media messages. They contribute to creating progress reports, providing feedback to management, and contributing to strategy improvements.
Campaign managers and social media directors have different pay scales, as shown below.
| Campaign Manager | Social Media Director | |
| Average salary | $78,890 | $70,846 |
| Salary range | Between $56,000 And $109,000 | Between $40,000 And $124,000 |
| Highest paying City | Boston, MA | Seattle, WA |
| Highest paying state | Nevada | Idaho |
| Best paying company | Apple | Accenture |
| Best paying industry | Technology | Internet |
There are a few differences between a campaign manager and a social media director in terms of educational background:
| Campaign Manager | Social Media Director | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Political Science | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between campaign managers' and social media directors' demographics:
| Campaign Manager | Social Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 54.3% Female, 45.7% | Male, 42.8% Female, 57.2% |
| Race ratio | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% | Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 74.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |