Campaign manager demographics and statistics in the US
Campaign manager demographics research summary. Zippia estimates campaign manager demographics and statistics in the United States by using a database of 30 million profiles. Our campaign manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about campaign managers after extensive research and analysis:
- There are over 4,083 campaign managers currently employed in the United States.
- 45.7% of all campaign managers are women, while 54.3% are men.
- The average campaign manager age is 41 years old.
- The most common ethnicity of campaign managers is White (75.2%), followed by Hispanic or Latino (8.9%), Black or African American (5.7%) and Asian (5.1%).
- In 2022, women earned 94% of what men earned.
- 16% of all campaign managers are LGBT.
- Campaign managers are 54% more likely to work at private companies in comparison to public companies.
On this page
Campaign manager demographics by:
Campaign manager gender statistics
45.7% of campaign managers are women and 54.3% of campaign managers are men.
- Male, 54.3%
- Female, 45.7%
Campaign manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 54.3% |
| Female | 45.7% |
Campaign manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$77,191
Female income
$72,739
Campaign manager gender ratio over time
This data breaks down the percentage of men and women in campaign manager positions over time. Currently, 45.7% of campaign managers are female.
Campaign manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.54% | 31.46% |
| 2011 | 63.75% | 36.25% |
| 2012 | 65.87% | 34.13% |
| 2013 | 59.24% | 40.76% |
| 2014 | 58.45% | 41.55% |
| 2015 | 60.13% | 39.87% |
| 2016 | 58.35% | 41.65% |
| 2017 | 60.90% | 39.10% |
| 2018 | 61.21% | 38.79% |
| 2019 | 56.72% | 43.28% |
| 2020 | 55.42% | 44.58% |
| 2021 | 54.33% | 45.67% |
Campaign manager related jobs gender ratio
We compared campaign managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Campaign Manager | 54% | 46% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Campaign manager demographics by race
The most common ethnicity among campaign managers is White, which makes up 75.2% of all campaign managers. Comparatively, 8.9% of campaign managers are Hispanic or Latino and 5.7% of campaign managers are Black or African American.
- White, 75.2%
- Hispanic or Latino, 8.9%
- Black or African American, 5.7%
- Asian, 5.1%
- Unknown, 4.7%
- American Indian and Alaska Native, 0.4%
Campaign manager race
| Campaign manager race | Percentages |
|---|---|
| White | 75.2% |
| Hispanic or Latino | 8.9% |
| Black or African American | 5.7% |
| Asian | 5.1% |
| Unknown | 4.7% |
| American Indian and Alaska Native | 0.4% |
Campaign manager race and ethnicity over time
See how campaign manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Campaign manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 81.29% | 6.02% | 2.59% | 7.48% |
| 2011 | 82.08% | 6.96% | 3.06% | 6.57% |
| 2012 | 82.17% | 8.18% | 2.98% | 5.00% |
| 2013 | 80.17% | 8.37% | 3.69% | 6.44% |
| 2014 | 84.26% | 6.15% | 2.66% | 5.64% |
| 2015 | 79.21% | 7.67% | 3.62% | 6.75% |
| 2016 | 77.68% | 7.37% | 3.84% | 8.16% |
| 2017 | 79.45% | 5.49% | 3.96% | 9.23% |
| 2018 | 76.62% | 7.95% | 3.88% | 9.15% |
| 2019 | 79.34% | 6.79% | 4.14% | 7.57% |
| 2020 | 74.22% | 6.64% | 4.61% | 10.23% |
| 2021 | 75.22% | 5.73% | 5.06% | 8.92% |
Campaign manager wage gap by race
According to our data, asian campaign managers have the highest average salary compared to other ethnicities. Unknown campaign managers have the lowest average salary at $72,459.
| Ethnicity | Salary |
|---|---|
| Unknown | $72,459 |
| White | $77,804 |
| Black or African American | $75,918 |
| Asian | $83,153 |
| Hispanic or Latino | $77,003 |
Average campaign manager age
See how the average age of campaign managers varies based on ethnicity and gender.
Male
Female
Campaign manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36 | 40 |
| White | 43 | 41 |
| Black or African American | 42 | 40 |
| Asian | 42 | 40.5 |
| Hispanic or Latino | 40.5 | 35 |
Campaign manager age breakdown
The average age of campaign managers is 40+ years years old, representing 55% of the campaign manager population.
Campaign manager age breakdown
| Campaign Manager Years | Percentages |
|---|---|
| 40+ years | 55% |
| 30-40 years | 33% |
| 20-30 years | 12% |
Campaign manager educational attainment
The most common degree for campaign managers is bachelor's degree, with 78% of campaign managers earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 6%.
- Bachelor's, 78%
- Master's, 9%
- Associate, 6%
- High School Diploma, 3%
- Other Degrees, 4%
Campaign managers by degree level
| Campaign manager degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 9% |
| Associate | 6% |
| High School Diploma | 3% |
| Other Degrees | 4% |
Campaign manager jobs you might like
Campaign manager wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $89,062 |
| Bachelor's Degree | $80,785 |
Campaign manager employment statistics
Most campaign managers work for a private in the media industry.
Company size where campaign managers work
Below, you can see the size of companies where campaign managers work.
Campaign manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 19% |
Campaign manager jobs by company type
Employees with the campaign manager job title have their preferences when it comes to working for a company. For instance, most campaign managers prefer to work at private companies over public companies.
Campaign manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 35% |
| Private | 54% |
| Government | 7% |
Campaign manager jobs by industry
The most common industries for campaign managers are media, technology and professional.
Campaign manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 17% |
| Technology | 13% |
| Fortune 500 | 10% |
| Professional | 9% |
| Non Profits | 8% |
| Internet | 8% |
| Finance | 6% |
| Government | 5% |
| Retail | 5% |
| Start-up | 4% |
| Health Care | 3% |
| Education | 3% |
| Telecommunication | 3% |
| Manufacturing | 2% |
| Energy | 1% |
| Insurance | 1% |
| Construction | 1% |
| Hospitality | 1% |
Campaign manager turnover and employment statistics
Campaign manager unemployment rate over time
The unemployment rate for campaign managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Campaign manager unemployment rate by year
| Year | Campaign manager unemployment rate |
|---|---|
| 2010 | 3.71% |
| 2011 | 4.67% |
| 2012 | 4.18% |
| 2013 | 2.60% |
| 2014 | 3.08% |
| 2015 | 3.48% |
| 2016 | 2.03% |
| 2017 | 3.31% |
| 2018 | 1.32% |
| 2019 | 3.58% |
| 2020 | 3.24% |
| 2021 | 3.45% |
Average campaign manager tenure
The average campaign manager stays at their job for 1-2 years, based on the 7,989 campaign managers resumes in Zippia's database.
Campaign manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 52% |
| 1-2 years | 26% |
| 3-4 years | 7% |
| 5-7 years | 9% |
| 8-10 years | 3% |
| 11+ years | 2% |
Campaign manager LGBT ratio compared to similar jobs
Review the percent of campaign managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Sales Manager, Mid Atlantic Region | 7.25% | 114,184 |
| Promotion Manager | 9.54% | 8,515 |
| Information Technology Product Manager | 9.86% | 169,462 |
| Campaign Manager | 16.11% | - |
Similar campaign manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Sales Manager, Mid Atlantic Region | 7.25% | 114,184 |
| Promotion Manager | 9.54% | 8,515 |
| Information Technology Product Manager | 9.86% | 169,462 |
Foreign languages spoken by campaign managers
The most common foreign language among campaign managers is Spanish at 47.9%. The second-most popular foreign language spoken is French at 13.3% and German is the third-most popular at 4.7%.
- Spanish, 47.9%
- French, 13.3%
- German, 4.7%
- Chinese, 4.3%
- Portuguese, 4.1%
- Other, 25.7%
Campaign manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.9% |
| French | 13.3% |
| German | 4.7% |
| Chinese | 4.3% |
| Portuguese | 4.1% |
| Other | 25.7% |
