How To Become A Campaign Manager: What It Is and Career Path

What is a campaign manager and how to become one

Updated January 8, 2025

3 min read

Campaign managers plan and implement communication campaigns for marketing purposes. They work under the supervision of a marketing manager and coordinate activities related to the campaign.

They put together the team and hire marketing agencies or freelancers. They monitor the efficiency of messages and communication channels, making sure the identity of the campaign is consistent across printed and digital media. Making sure operations do not go over the budget is also their job.

Working as a campaign manager means you will have to endure stress and juggle various tasks simultaneously. You will need a bachelor's in communication or marketing and years of experience on the job in less complex positions.

ScoreCampaign ManagerUS Average

Salary

6.2

Avg. Salary $78,890

Avg. Salary $59,228

Stability level

8.7

Growth rate 8%

Growth rate 0.3%

Diversity

4.5

Race

American Indian and Alaska Native 0.42%

Asian 5.06%

Black or African American 5.73%

Hispanic or Latino 8.92%

Unknown 4.65%

White 75.22%

Gender

female 45.67%

male 54.33%

Age - 41

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 41

Stress level

8.7

Stress level is very high

7.1 - high

Complexity level

9.4

Complexity level is advanced

7 - challenging

Work life balance

3.8

Work life balance is poor

6.4 - fair

Key steps to become a campaign manager

Explore campaign manager education requirements

Most common campaign manager degrees

Bachelor's

78.3 %

Master's

9.2 %

Associate

6.3 %

Start to develop specific campaign manager skills

Skills	Percentages
Digital Marketing	12.85%
Email Marketing	5.71%
Email Campaigns	4.55%
Event Planning	3.86%
Integrated Marketing	3.80%

Complete relevant campaign manager training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New campaign managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a campaign manager based on U.S. Bureau of Labor Statistics data and data from real campaign manager resumes.

Research campaign manager duties and responsibilities

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.

Prepare your campaign manager resume

When your background is strong enough, you can start writing your campaign manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a campaign manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable campaign manager resume templates

Build a professional campaign manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your campaign manager resume.