How to hire a campaign manager

How to hire a campaign manager, step by step

Here's a step-by-step campaign manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a campaign manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new campaign manager
• Step 8: Go through the hiring process checklist

What does a campaign manager do?

Post a campaign manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you start hiring a campaign manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A campaign manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, campaign managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of campaign managers.

   Type of Campaign Manager	Description	Hourly rate
   Campaign Manager	Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.	$26-52
   Director Of Special Events	A director of special events spearheads and oversees the planning and execution of various events, ensuring everything runs smoothly and efficiently. They typically set goals and guidelines, manage schedules and timelines, outline plans and strategies, coordinate managers and different departments, and liaise with vendors and suppliers, building positive business relationships in the process... Show more	$16-54
   Director Of Public Affairs	Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast... Show more	$33-89

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Email Marketing
   • Email Campaigns
   • Event Planning
   • Integrated Marketing
   • Marketing Campaigns
   • PowerPoint
   • Campaign Management
   • Strategic Plan
   • Client Facing
   • Project Management
   • HTML
   • Campaign Performance
   • Campaign Strategy

   Check all skills

   Responsibilities:

   • Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
   • Manage staff for weekly phone banks at NYC campaign headquarters.
   • Upload leads into CRM and conduct post event lead qualifying activities.
   • Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
   • Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
   • Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

   More campaign manager duties

3. Make a budget

   Including a salary range in the campaign manager job description is a good way to get more applicants. A campaign manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a campaign manager in Alabama may be lower than in Nevada, and an entry-level engineer typically earns less than a senior-level campaign manager. Additionally, a campaign manager with lots of experience in the field may command a higher salary as a result.

   Average campaign manager salary

   $78,890yearly

   $37.93 hourly rate

   ---

   Entry-level campaign manager salary

   $56,000 yearly salary

   Updated December 13, 2025

   Average campaign manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$94,059	$45
   2	Virginia	$93,906	$45
   3	California	$90,164	$43
   4	New Jersey	$88,374	$42
   5	Illinois	$87,518	$42
   6	Washington	$84,645	$41
   7	Arkansas	$84,464	$41
   8	New York	$83,582	$40
   9	North Carolina	$83,264	$40
   10	District of Columbia	$83,089	$40
   11	Oregon	$82,787	$40
   12	Missouri	$82,375	$40
   13	Minnesota	$80,055	$38
   14	Wisconsin	$78,181	$38
   15	Ohio	$77,845	$37
   16	Arizona	$77,329	$37
   17	Pennsylvania	$73,166	$35
   18	Georgia	$72,844	$35
   19	Colorado	$72,647	$35
   20	Texas	$72,491	$35

   Average campaign manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$119,580	$57.49	13
   2	Google	$117,865	$56.67	34
   3	Western Digital	$110,006	$52.89	4
   4	Riverbed Holdings, Inc.	$108,073	$51.96
   5	Bloomberg	$107,232	$51.55	3
   6	NVIDIA	$105,909	$50.92	3
   7	Cisco	$105,193	$50.57
   8	Adobe	$105,015	$50.49	7
   9	Macy's	$104,931	$50.45	1
   10	Autodesk	$104,516	$50.25	1
   11	Amazon	$103,355	$49.69	59
   12	Cengage Learning	$101,973	$49.03	51
   13	The Children's Place	$101,920	$49.00
   14	TIBCO Software	$101,674	$48.88
   15	AARP	$101,524	$48.81
   16	Intergraph	$98,410	$47.31
   17	The New York Times Company	$97,724	$46.98	2
   18	Twilio	$97,546	$46.90
   19	BNY Mellon	$97,378	$46.82
   20	NRDC	$96,671	$46.48

4. Writing a campaign manager job description

   A job description for a campaign manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a campaign manager job description:

   Campaign manager job description example

   The Washington Post programmatic team supports our growing off-site efforts with a full suite of product offerings. The Programmatic Campaign Manager role not only works as part of the WP+ team but is a team resource of exceptional campaign management and strategy.
   Motivation:
   You are driven by learning more about evolving technologies in the digital advertising and media space.You have a passion for analytics and providing data backed solutions.You have exceptional time management and organizational skills.You thrive when given opportunities to work on multiple projects and deliver results.You have proven your ability to multitask and work effectively in an ever-changing environment.
   
   Responsibilities:
   Manage execution of digital campaigns on Non-Owned and Operated properties Utilize buying through a DSP or coordinate with outside platforms to execute campaigns Ensure delivery and KPI performance of campaigns against first- and third-party delivery data Troubleshoot delivery issues or reporting discrepancies between vendors Work with the client services team to optimize campaigns Traffic and execute client campaigns and optimize performance against client KPIsKeep consistently aware of changes in inventory and anticipate potential campaign delivery issues.Provide high-level updates and reporting to both clients and internal teams to improve campaign awareness and client retention.
   
   Qualifications:
   Bachelor's Degree1+ year experience in digital media and high-priority campaign management.Strong attention to detail and organization with proven ability to handle multiple priorities and frequently changing campaign needs.Exceptional communication skills with both internal and external partners.Strong analytical skills with ability to convey conclusions from analytics and reporting to all levels of management.Excellent customer service abilities with a proactive and problem-solving mindset.Experience with RTB buying through a DSP preferred.Experience with Google Analytics and Google Tag Manager preferred Experience placing and troubleshooting pixels preferred Experienced with both Excel and PowerPoint. JIRA and GAM experience preferred.
   
   The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
   The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
   
   The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
   
   The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?
   #washpostlife

   Copy this example

   

5. Post your job

   There are a few common ways to find campaign managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your campaign manager job on Zippia to find and attract quality campaign manager candidates.
   • Use niche websites such as pr news job board, pr council, prsa job center, hoojobs.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit campaign managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new campaign manager

   Once you've selected the best campaign manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new campaign manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a campaign manager?