What does a campaign manager do?
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
Campaign manager responsibilities
Here are examples of responsibilities from real campaign manager resumes:
- Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
- Manage staff for weekly phone banks at NYC campaign headquarters.
- Upload leads into CRM and conduct post event lead qualifying activities.
- Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
- Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
- Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.
- Adjust keywords for SEM products as well as SEO campaigns to drive the optimal results for the client.
- Plan and carry out field excavations for a commercial archaeological firm.
- Communicate with developers and perform minor updates using HTML, CSS, and JavaScript
- Train external and internal writers with the creation of SEM campaigns and landing pages.
- Create a twitter account for the campaign and maintain and tweet for the campaign.
- Utilize presentation skills through PowerPoint to communicate better services of the cafeteria to the student body.
- Provide troubleshooting assistance including reporting, collaboration with TechOps, creative testing, and HTML investigation.
- Analyze account data to ensure that each account are on track to hit their monthly goals and KPIs.
- Coordinate logistics with a PR/Advertising agency to develop campaign material ranging from banners and flyers to a website.
Campaign manager skills and personality traits
We calculated that 13% of Campaign Managers are proficient in Digital Marketing, Email Marketing, and Email Campaigns. They’re also known for soft skills such as Leadership skills, Communication skills, and Problem-solving skills.
We break down the percentage of Campaign Managers that have these skills listed on their resume here:
- Digital Marketing, 13%
Increased department service capacity by 30% by effectively managing and training digital marketing professionals.
- Email Marketing, 6%
Established email marketing program from scratch, including integration and synchronization of in-house database system with email service provider.
- Email Campaigns, 5%
Maintain infrastructure development schedule for all email campaigns.
- Event Planning, 4%
Managed busy candidate schedule and event planning Developed and implemented media and communications plan Activities
- Integrated Marketing, 4%
Generated leads and grew brand awareness by designing effective integrated marketing programs.
- Marketing Campaigns, 4%
Planned, initiated and executed effective global marketing campaigns combining print and electronic advertising, and marketing collateral for sales.
"digital marketing," "email marketing," and "email campaigns" are among the most common skills that campaign managers use at work. You can find even more campaign manager responsibilities below, including:
Leadership skills. One of the key soft skills for a campaign manager to have is leadership skills. You can see how this relates to what campaign managers do because "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." Additionally, a campaign manager resume shows how campaign managers use leadership skills: "developed integrated marketing campaign to reinforce market leadership and technical accomplishments. "
Communication skills. Another soft skill that's essential for fulfilling campaign manager duties is communication skills. The role rewards competence in this skill because "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." According to a campaign manager resume, here's how campaign managers can utilize communication skills in their job responsibilities: "produced communications to generate public awareness, including creation of marketing collateral, press releases, and video production. "
Problem-solving skills. campaign managers are also known for problem-solving skills, which are critical to their duties. You can see how this skill relates to campaign manager responsibilities, because "managers sometimes must explain how the company or client is handling sensitive issues." A campaign manager resume example shows how problem-solving skills is used in the workplace: "developed innovative solutions in marketing and utilizing campaign materials. "
Speaking skills. For certain campaign manager responsibilities to be completed, the job requires competence in "speaking skills." The day-to-day duties of a campaign manager rely on this skill, as "public relations and fundraising managers regularly speak on behalf of their organization." For example, this snippet was taken directly from a resume about how this skill applies to what campaign managers do: "set up a/b testing, developed web and email assets and presented impact reports. "
Writing skills. Another common skill required for campaign manager responsibilities is "writing skills." This skill comes up in the duties of campaign managers all the time, as "managers must be able to write well-organized and clear press releases and speeches." An excerpt from a real campaign manager resume shows how this skill is central to what a campaign manager does: "crafted overall campaign messaging through drafting speeches, writing press releases, and doing on the record interviews with press. "
Organizational skills. While "organizational skills" is last on this skills list, don't underestimate its importance to campaign manager responsibilities. Much of what a campaign manager does relies on this skill, seeing as "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." Here is a resume example of how this skill is used in the everyday duties of campaign managers: "created award winning campaign and organizational collateral materials including campaign case for support, press releases and web site content. "
The three companies that hire the most campaign managers are:
- Walmart169 campaign managers jobs
- Cengage Learning50 campaign managers jobs
- Splunk26 campaign managers jobs
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Compare different campaign managers
Campaign manager vs. Director of special events
A director of special events spearheads and oversees the planning and execution of various events, ensuring everything runs smoothly and efficiently. They typically set goals and guidelines, manage schedules and timelines, outline plans and strategies, coordinate managers and different departments, and liaise with vendors and suppliers, building positive business relationships in the process. Moreover, as a director, it is essential to lead and encourage staff to reach goals while implementing and promoting the company's policies and regulations, including its vision and mission.
While similarities exist, there are also some differences between campaign managers and director of special events. For instance, campaign manager responsibilities require skills such as "digital marketing," "email marketing," "email campaigns," and "integrated marketing." Whereas a director of special events is skilled in "alumni," "event logistics," "audio visual," and "corporate sponsors." This is part of what separates the two careers.
Directors of special events really shine in the professional industry with an average salary of $67,284. Comparatively, campaign managers tend to make the most money in the technology industry with an average salary of $86,390.directors of special events tend to reach similar levels of education than campaign managers. In fact, directors of special events are 0.2% less likely to graduate with a Master's Degree and 1.6% less likely to have a Doctoral Degree.Campaign manager vs. Director of public affairs
Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that campaign manager responsibilities requires skills like "digital marketing," "email marketing," "email campaigns," and "event planning." But a director of public affairs might use other skills in their typical duties, such as, "government affairs," "public policy," "external stakeholders," and "policy issues."
Directors of public affairs earn a higher average salary than campaign managers. But directors of public affairs earn the highest pay in the pharmaceutical industry, with an average salary of $137,872. Additionally, campaign managers earn the highest salaries in the technology with average pay of $86,390 annually.In general, directors of public affairs achieve higher levels of education than campaign managers. They're 7.7% more likely to obtain a Master's Degree while being 1.6% more likely to earn a Doctoral Degree.Campaign manager vs. Vice president of communication
A vice president of communication is in charge of overseeing and implementing internal and external communication programs. Their responsibilities revolve around setting goals and objectives, allocating budgets, delegating tasks, liaising with key clients, and managing the workforce to ensure an efficient workflow. They may also produce progress reports for the president and other executives, prepare presentations, develop business plans, and devise strategies to optimize services and operations. Furthermore, as vice president, it is essential to implement the company's policies and regulations, creating new ones as needed.
The required skills of the two careers differ considerably. For example, campaign managers are more likely to have skills like "digital marketing," "email marketing," "email campaigns," and "integrated marketing." But a vice president of communication is more likely to have skills like "strategic communications," "external communications," "oversight," and "business development."
Vice president of communications earn the highest salary when working in the media industry, where they receive an average salary of $152,749. Comparatively, campaign managers have the highest earning potential in the technology industry, with an average salary of $86,390.Most vice president of communications achieve a similar degree level compared to campaign managers. For example, they're 2.7% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.Campaign manager vs. Director, customer relations
Director of Customer Relations is responsible for leading the design and improvement of an organization's overall customer service experience. Their duties include developing customer service budget, driving customer service process improvements, implementing customer service agents, managing email and telephony customer service routing, and creating training programs for customer service staff. They are responsible for improving customer service performance metrics, overseeing key change management projects, and establishing a customer service roadmap. The Director of customer relations also helps in developing recruitment initiatives to attract top talents.
Even though a few skill sets overlap between campaign managers and directors, customer relations, there are some differences that are important to note. For one, a campaign manager might have more use for skills like "digital marketing," "email marketing," "email campaigns," and "event planning." Meanwhile, some responsibilities of directors, customer relations require skills like "customer relations," "leveraged," "government relations," and "payroll. "
In general, directors, customer relations earn the most working in the manufacturing industry, with an average salary of $124,365. The highest-paying industry for a campaign manager is the technology industry.directors, customer relations reach similar levels of education compared to campaign managers, in general. The difference is that they're 0.8% more likely to earn a Master's Degree, and 0.8% less likely to graduate with a Doctoral Degree.Types of campaign manager
Updated January 8, 2025
