How To Become A Campaign Specialist: What It Is and Career Path

What is a campaign specialist and how to become one

Updated January 8, 2025

4 min read

A campaign Specialist is a marketing professional that creates marketing and advertising plans for a wider and visible reach of an audience. Your primary assignment is to create, execute, and monitor marketing programs across several channels. These channels include social media, events, or digital campaigns. One of the aims of your job is to ensure productivity; therefore, you must collaborate with other departments such as sales and product to develop and oversee marketing strategy.

For every campaign activity, you are expected to analyze and report on the performance and efficiency of the activity. You must update yourself with new trends on marketing to ensure conducting of new materials and analysis trends for more marketing opportunities. You must also ensure that brand rules about development are maintained and create marketing materials such as product and sales collateral. You are in charge of ensuring content is efficient by writing, proofreading, and editing technical and creative content before being passed across different mediums. Your job becomes more interesting and easier by working closely with vendors and external agencies to execute marketing programs.

As a campaign Specialist, you must have excellent analytical skills, writing and editing skills, strong organizational skills, and excellent communication skills. An average of $60,000 is what a campaign Specialist earns annually. The education criteria for becoming a campaign Specialist is having a bachelor's degree in Marketing or other related fields.

ScoreCampaign SpecialistUS Average

Salary

3.7

Avg. Salary $47,741

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 10.62%

Black or African American 5.09%

Hispanic or Latino 12.14%

Unknown 4.98%

White 67.04%

Gender

female 63.31%

male 36.69%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a campaign specialist

Explore campaign specialist education requirements

Most common campaign specialist degrees

Bachelor's

80.4 %

Associate

8.9 %

Master's

7.1 %

Start to develop specific campaign specialist skills

Skills	Percentages
Email Marketing	16.01%
Digital Marketing	13.24%
CSS	12.55%
HTML	11.71%
Adobe Photoshop	8.18%

Complete relevant campaign specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New campaign specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a campaign specialist based on U.S. Bureau of Labor Statistics data and data from real campaign specialist resumes.

Research campaign specialist duties and responsibilities

Manage Intranet and Internet web content and functionality enhancements.
Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
Use SEO integration and optimization to increate client website traffic.
Create and implement nationwide PPC advertising campaigns and SEO strategies.

Prepare your campaign specialist resume

When your background is strong enough, you can start writing your campaign specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a campaign specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable campaign specialist resume templates

Build a professional campaign specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your campaign specialist resume.