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Become A Campaign Specialist

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Working As A Campaign Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $65,122

    Average Salary

What Does A Campaign Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Campaign Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Campaign Specialist Jobs

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Campaign Specialist Demographics

Gender

Female

62.7%

Male

35.4%

Unknown

1.9%
Ethnicity

White

62.7%

Hispanic or Latino

14.1%

Black or African American

10.9%

Asian

8.9%

Unknown

3.4%
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Languages Spoken

Spanish

57.1%

Portuguese

9.5%

Chinese

9.5%

Japanese

9.5%

Mandarin

9.5%

French

4.8%
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Campaign Specialist Education

Schools

University of Illinois at Chicago

7.8%

Arizona State University

5.9%

Columbia College Chicago

5.9%

Seattle University

5.9%

Wayne State University

5.9%

DePaul University

5.9%

University of Massachusetts - Lowell

5.9%

Texas A&M University

5.9%

University of Utah

5.9%

University of Georgia

5.9%

Eastern Michigan University

3.9%

Appalachian State University

3.9%

Ithaca College

3.9%

Northern Arizona University

3.9%

Chapman University

3.9%

Barry University

3.9%

Grand Valley State University

3.9%

University of Tampa

3.9%

New York University

3.9%

Florida Atlantic University

3.9%
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Majors

Business

20.8%

Marketing

18.1%

Communication

12.5%

Public Relations

7.4%

Computer Information Systems

4.2%

Psychology

3.7%

Political Science

3.7%

English

3.7%

Journalism

3.2%

Advertising

3.2%

Management

3.2%

Sociology

2.8%

Fine Arts

2.3%

Computer Science

2.3%

International Business

1.9%

General Education, Specific Areas

1.4%

Finance

1.4%

Health Care Administration

1.4%

Environmental Science

1.4%

Graphic Design

1.4%
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Degrees

Bachelors

62.9%

Masters

17.3%

Other

13.1%

Associate

3.5%

Certificate

2.5%

Diploma

0.4%

Doctorate

0.4%
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Temporary

Real Campaign Specialist Salaries

Job Title Company Location Start Date Salary
Campaign Specialist Genesis Software Solutions, Inc. Cupertino, CA Aug 10, 2015 $85,322
Market Campaign Specialist (Project Manager) Accept Software Corporation Santa Clara, CA Dec 15, 2010 $82,077 -
$110,000
Campaign Specialist Genesis Software Solutions, Inc. Cupertino, CA Aug 13, 2014 $79,269
Specialist Campaigner Greenpeace USA Washington, DC Feb 21, 2014 $79,144
Campaign Specialist Sears Holdings Management Corporation Hoffman Estates, IL Jul 11, 2016 $70,000
Campaign Specialist Regions Bank Birmingham, AL May 25, 2015 $70,000
Senior Campaign Specialist Responsys, Inc. Chicago, IL Mar 25, 2013 $69,202 -
$97,000
Marketing Campaign Specialist Zillow, Inc. Seattle, WA Nov 07, 2016 $68,100 -
$122,600
Specialist Campaigner Greenpeace USA Washington, DC Apr 09, 2013 $66,000
Marketing Campaign Specialist Chronos Global Consulting Inc. Cupertino, CA Jul 09, 2016 $60,445
Specialist Campaigner Greenpeace USA Washington, DC Apr 09, 2010 $56,000
Assoc. Campaign Specialist Responsys, Inc. San Francisco, CA Jun 01, 2011 $53,685
Associate Campaign Specialist Responsys, Inc. Chicago, IL Sep 03, 2014 $49,005 -
$55,000
Campaign Specialist Techweb, A Division of United Business Media LLC Cambridge, MA Oct 01, 2009 $45,000
Campaign Specialist Techweb, Wholly Owned Sub. of United Business Medi Cambridge, MA Oct 01, 2009 $45,000

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Top Skills for A Campaign Specialist

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  1. Email
  2. Google Analytics
  3. Html
You can check out examples of real life uses of top skills on resumes here:
  • Condensed email setup and send schedule while simultaneously developing A/B tests yielding up to 43% lift in CTR.
  • Gained expert-level familiarity with multiple Google products including You Tube, Google Analytics, Google Wallet, Google+, etc.
  • Review the HTML and content for possible spam filter problems and fix or give recommendations to increase response rates.
  • Developed a streamlined process determining and segmenting the propensity of individual website visitors to purchase products.
  • Prepared quarterly and annual statistical reports for executives; including detailed ROI analysis for company officers.

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Top Campaign Specialist Employers

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