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Become A Campaign Specialist

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Working As A Campaign Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Campaign Specialist Do At Cigna

* Collaborate with field sales, inside sales and lead capture teams to inform them on measurable processes within the integrated sales-marketing funnel.
* Demonstrated project management skills with ability to develop and implement business strategies and assess business performance in a cross functional environment that maximize the benefit of the automation tools.
* Support marketing in setting up and maintaining a quality architecture for e-campaigns.
* Develop ongoing marketing automation campaigns to manage all stages of lead/contact nurturing development.
* Audit operational and planned campaign plans to ensure market readiness.
* Frame options related to business issues and independently develop details and analysis
* Manage contact segmentation lists according to compliance requirements and stakeholder suggestion.
* Follow, enhance and maintain user documentation, corporate security requirements, password authorizations and training materials.
* General Adobe design and HTML coding familiarity.
* Demonstrated flexibility and decision making skills under pressure

What Does A Campaign Specialist Do At Sears Holdings

* Extensive coordination with design, QA, project management and marketing departments on testing and execution of email campaigns.
* Ability to setup complex and dynamic automated email campaigns using Oracle Interact.
* Adhere to deadlines and expected deployment dates, while maintaining campaign accuracy.
* Communicate professionally with multiple business units and vendors.
* Ability to use the functions built into Oracle Interact to dynamically determine user-specific content.
* Basic understanding of URLs and their components.
* Thoroughly test readability and accurate rendering across various email clients and ISP's
* Troubleshoot technical issues related to HTML templates, repair broken links, and other aspects of email execution
* Build various test lists using SQL for testing and checking emails
* Monitor campaign programs daily to ensure it deployed or is deploying smoothly and without issues.

What Does A Campaign Specialist Do At Lands' End

* Build campaigns with content provided by in-house creative department
* Perform quality assurance on all campaigns prior to deployment
* Monitor campaign effectiveness through reporting and basic analysis
* Identify trends and opportunities for improved campaign metrics
* Become the internal expert on the campaign and reporting functionality and capabilities of our email service provider, YesMail
* Manage special projects and other duties as assigned
* Design and execute SMS campaigns to grow the channel and generate incremental revenue
* Work with cross-functional teams to promote the SMS channel and other marketing initiatives

What Does A Campaign Specialist Do At Randstad

* Work directly with external clients/agencies and internal stakeholders to collect email creative assets, for use for email campaigns.
* Create code for emails using HTML & CSS, code responsive
* Set up and provide email testing/QA/proofreading, securing internal and client approval for email deployment
* Experience using an email service tool, and pulling/analyzing email delivery reports in Marketo
* Manage the end-to-end email production process for daily, weekly, promotional and fulfillment emails which includes building and sending all emails.
* QA all emails, ensuring that links are working, creative and content is accurate
* Track and pull email reports on a daily and weekly basis and work with team resources to track impact of email campaigns
* Research ways to optimize email functionality within individual email clients (Google, Outlook.com, Yahoo, etc.) and ensure styling is consistent across all clients.
* Interact professionally with the public, vendors, peers, and staff; maintain effective working relationships with management team to effectively meet departmental objectives
* Must maintain confidentiality at all times
* Perform other duties as assigned
* Working hours: M
* F 8-5

What Does A Campaign Specialist Do At ESRI

* Develop and execute integrated marketing campaigns and tactics from start to finish by partnering with industry marketing managers and specialists, business development, product marketing, and others to ensure successful tactic delivery that drives measurable success
* Provide marketing expertise and lead the development of campaign plans and marketing assets
* Leverage marketing analytics and reporting platforms to determine campaign success criteria and manage campaign activity reports and ROI analytics
* Own the success of overall campaign performance and key performance indicators
* Monitor campaign progress at every step and proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
* Develop strong partnerships with global marketing and sales development to create strategically aligned marketing plans
* years of marketing experience
* Expert at creating, executing, and measuring successful integrated marketing campaigns
* Highly organized, strongly self-motivated, with the ability to multi-task activities with shifting priorities
* Knowledge of SEO/SEM strategies, tactics, and best practices
* Strong skills in analytics and leveraging reporting models and dashboards to influence campaign tactics
* Strong to expert understanding of CRM, acquisition strategies, and loyalty programs
* Demonstrated ability to lead matrixed resources and drive measurable results
* Bachelor’s in business, marketing, or related field (master's preferred

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How To Become A Campaign Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Campaign Specialist jobs

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Campaign Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Portuguese

  • Chinese

  • Japanese

  • Mandarin

  • French

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Campaign Specialist

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Campaign Specialist Education

Campaign Specialist

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Real Campaign Specialist Salaries

Job Title Company Location Start Date Salary
Campaign Specialist Genesis Software Solutions, Inc. Cupertino, CA Aug 10, 2015 $85,322
Market Campaign Specialist (Project Manager) Accept Software Corporation Santa Clara, CA Dec 15, 2010 $82,077 -
Campaign Specialist Genesis Software Solutions, Inc. Cupertino, CA Aug 13, 2014 $79,269
Specialist Campaigner Greenpeace USA Washington, DC Feb 21, 2014 $79,144
Campaign Specialist Sears Holdings Management Corporation Hoffman Estates, IL Jul 11, 2016 $70,000
Campaign Specialist Regions Bank Birmingham, AL May 25, 2015 $70,000
Senior Campaign Specialist Responsys, Inc. Chicago, IL Mar 25, 2013 $69,202 -
Marketing Campaign Specialist Zillow, Inc. Seattle, WA Nov 07, 2016 $68,100 -
Specialist Campaigner Greenpeace USA Washington, DC Apr 09, 2013 $66,000
Marketing Campaign Specialist Chronos Global Consulting Inc. Cupertino, CA Jul 09, 2016 $60,445
Specialist Campaigner Greenpeace USA Washington, DC Apr 09, 2010 $56,000
Assoc. Campaign Specialist Responsys, Inc. San Francisco, CA Jun 01, 2011 $53,685
Associate Campaign Specialist Responsys, Inc. Chicago, IL Sep 03, 2014 $49,005 -
Campaign Specialist Techweb, A Division of United Business Media LLC Cambridge, MA Oct 01, 2009 $45,000
Campaign Specialist Techweb, Wholly Owned Sub. of United Business Medi Cambridge, MA Oct 01, 2009 $45,000

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Top Skills for A Campaign Specialist


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Top Campaign Specialist Skills

  1. Deploy Email Campaigns
  2. Google Adwords
  3. Html
You can check out examples of real life uses of top skills on resumes here:
  • Received Google AdWords Professional & Qualified Individual certification.
  • Used Adobe Photoshop to slice client provided images and convert them into HTML assets.
  • Managed marketing campaigns and generation of performance reports, including Web traffic analysis.
  • Produced ROI for marketing campaigns as well as data driven insights against campaigns to drive marketing strategy.
  • Campaign Services liaison for new project kickoff calls.

Top Campaign Specialist Employers

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