Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|Campaign Specialist||Genesis Software Solutions, Inc.||Cupertino, CA||Aug 10, 2015||$85,322|
|Market Campaign Specialist (Project Manager)||Accept Software Corporation||Santa Clara, CA||Dec 15, 2010||$82,077 -
|Campaign Specialist||Genesis Software Solutions, Inc.||Cupertino, CA||Aug 13, 2014||$79,269|
|Specialist Campaigner||Greenpeace USA||Washington, DC||Feb 21, 2014||$79,144|
|Campaign Specialist||Sears Holdings Management Corporation||Hoffman Estates, IL||Jul 11, 2016||$70,000|
|Campaign Specialist||Regions Bank||Birmingham, AL||May 25, 2015||$70,000|
|Senior Campaign Specialist||Responsys, Inc.||Chicago, IL||Mar 25, 2013||$69,202 -
|Marketing Campaign Specialist||Zillow, Inc.||Seattle, WA||Nov 07, 2016||$68,100 -
|Specialist Campaigner||Greenpeace USA||Washington, DC||Apr 09, 2013||$66,000|
|Marketing Campaign Specialist||Chronos Global Consulting Inc.||Cupertino, CA||Jul 09, 2016||$60,445|
|Specialist Campaigner||Greenpeace USA||Washington, DC||Apr 09, 2010||$56,000|
|Assoc. Campaign Specialist||Responsys, Inc.||San Francisco, CA||Jun 01, 2011||$53,685|
|Associate Campaign Specialist||Responsys, Inc.||Chicago, IL||Sep 03, 2014||$49,005 -
|Campaign Specialist||Techweb, A Division of United Business Media LLC||Cambridge, MA||Oct 01, 2009||$45,000|
|Campaign Specialist||Techweb, Wholly Owned Sub. of United Business Medi||Cambridge, MA||Oct 01, 2009||$45,000|
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