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The differences between campaign specialists and campaign managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a campaign specialist, becoming a campaign manager takes usually requires 2-4 years. Additionally, a campaign manager has an average salary of $78,890, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.
| Campaign Specialist | Campaign Manager | |
| Yearly salary | $47,741 | $78,890 |
| Hourly rate | $22.95 | $37.93 |
| Growth rate | 19% | 8% |
| Number of jobs | 45,351 | 12,293 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
Campaign specialists and campaign managers have different pay scales, as shown below.
| Campaign Specialist | Campaign Manager | |
| Average salary | $47,741 | $78,890 |
| Salary range | Between $33,000 And $68,000 | Between $56,000 And $109,000 |
| Highest paying City | Cupertino, CA | Boston, MA |
| Highest paying state | California | Nevada |
| Best paying company | NVIDIA | Apple |
| Best paying industry | Health Care | Technology |
There are a few differences between a campaign specialist and a campaign manager in terms of educational background:
| Campaign Specialist | Campaign Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Political Science |
| Most common college | University of Georgia | Stanford University |
Here are the differences between campaign specialists' and campaign managers' demographics:
| Campaign Specialist | Campaign Manager | |
| Average age | 37 | 42 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 54.3% Female, 45.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 16% |