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The differences between campaign specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Campaign Specialist | Content Specialist | |
| Yearly salary | $47,741 | $66,018 |
| Hourly rate | $22.95 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Campaign specialists and content specialists have different pay scales, as shown below.
| Campaign Specialist | Content Specialist | |
| Average salary | $47,741 | $66,018 |
| Salary range | Between $33,000 And $68,000 | Between $52,000 And $83,000 |
| Highest paying City | Cupertino, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Health Care | Health Care |
There are a few differences between a campaign specialist and a content specialist in terms of educational background:
| Campaign Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and content specialists' demographics:
| Campaign Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |