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The differences between campaign specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Campaign Specialist | Digital Marketing Specialist | |
| Yearly salary | $47,741 | $60,359 |
| Hourly rate | $22.95 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Campaign specialists and digital marketing specialists have different pay scales, as shown below.
| Campaign Specialist | Digital Marketing Specialist | |
| Average salary | $47,741 | $60,359 |
| Salary range | Between $33,000 And $68,000 | Between $44,000 And $81,000 |
| Highest paying City | Cupertino, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Health Care | Finance |
There are a few differences between a campaign specialist and a digital marketing specialist in terms of educational background:
| Campaign Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and digital marketing specialists' demographics:
| Campaign Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |