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The differences between campaign specialists and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing assistant. Additionally, a campaign specialist has an average salary of $47,741, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Campaign Specialist | Marketing Assistant | |
| Yearly salary | $47,741 | $39,442 |
| Hourly rate | $22.95 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Campaign specialists and marketing assistants have different pay scales, as shown below.
| Campaign Specialist | Marketing Assistant | |
| Average salary | $47,741 | $39,442 |
| Salary range | Between $33,000 And $68,000 | Between $28,000 And $55,000 |
| Highest paying City | Cupertino, CA | Jersey City, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | NVIDIA | |
| Best paying industry | Health Care | Finance |
There are a few differences between a campaign specialist and a marketing assistant in terms of educational background:
| Campaign Specialist | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and marketing assistants' demographics:
| Campaign Specialist | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |