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The differences between campaign specialists and marketing campaign managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a campaign specialist, becoming a marketing campaign manager takes usually requires 8-10 years. Additionally, a marketing campaign manager has an average salary of $97,710, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing campaign manager are digital marketing, marketing campaigns, and integrated marketing.
| Campaign Specialist | Marketing Campaign Manager | |
| Yearly salary | $47,741 | $97,710 |
| Hourly rate | $22.95 | $46.98 |
| Growth rate | 19% | 10% |
| Number of jobs | 45,351 | 111,180 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A marketing campaign manager is in charge of spearheading and overseeing the campaign efforts of a marketing team, ensuring everything aligns with the goals and vision set by the company. Their responsibilities revolve around devising strategies to execute campaigns, coordinating the marketing staff with the other departments, liaising with analysts and suppliers, identifying marketing opportunities, and managing all processes. It is also essential to address any concerns or issues, resolving them promptly and professionally. Furthermore, as a manager, it is vital to lead and encourage the team, all while implementing the company's policies and regulations.
Campaign specialists and marketing campaign managers have different pay scales, as shown below.
| Campaign Specialist | Marketing Campaign Manager | |
| Average salary | $47,741 | $97,710 |
| Salary range | Between $33,000 And $68,000 | Between $74,000 And $127,000 |
| Highest paying City | Cupertino, CA | Santa Clara, CA |
| Highest paying state | California | California |
| Best paying company | NVIDIA | |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a campaign specialist and a marketing campaign manager in terms of educational background:
| Campaign Specialist | Marketing Campaign Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and marketing campaign managers' demographics:
| Campaign Specialist | Marketing Campaign Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 43.4% Female, 56.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |