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The differences between campaign specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Campaign Specialist | Marketing Communications Coordinator | |
| Yearly salary | $47,741 | $49,151 |
| Hourly rate | $22.95 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Campaign specialists and marketing communications coordinators have different pay scales, as shown below.
| Campaign Specialist | Marketing Communications Coordinator | |
| Average salary | $47,741 | $49,151 |
| Salary range | Between $33,000 And $68,000 | Between $36,000 And $67,000 |
| Highest paying City | Cupertino, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | NVIDIA | Avid |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a campaign specialist and a marketing communications coordinator in terms of educational background:
| Campaign Specialist | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and marketing communications coordinators' demographics:
| Campaign Specialist | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |