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The differences between campaign specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Campaign Specialist | Marketing Communications Specialist | |
| Yearly salary | $47,741 | $53,993 |
| Hourly rate | $22.95 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Campaign specialists and marketing communications specialists have different pay scales, as shown below.
| Campaign Specialist | Marketing Communications Specialist | |
| Average salary | $47,741 | $53,993 |
| Salary range | Between $33,000 And $68,000 | Between $36,000 And $80,000 |
| Highest paying City | Cupertino, CA | Seattle, WA |
| Highest paying state | California | Delaware |
| Best paying company | NVIDIA | Apple |
| Best paying industry | Health Care | Technology |
There are a few differences between a campaign specialist and a marketing communications specialist in terms of educational background:
| Campaign Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between campaign specialists' and marketing communications specialists' demographics:
| Campaign Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |