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Campaign specialist vs marketing communications specialist

The differences between campaign specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $47,741 average annual salary of a campaign specialist.

The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Campaign specialist vs marketing communications specialist overview

Campaign SpecialistMarketing Communications Specialist
Yearly salary$47,741$53,993
Hourly rate$22.95$25.96
Growth rate19%19%
Number of jobs45,35195,444
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Average age3737
Years of experience66

What does a campaign specialist do?

Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.

What does a marketing communications specialist do?

A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.

Campaign specialist vs marketing communications specialist salary

Campaign specialists and marketing communications specialists have different pay scales, as shown below.

Campaign SpecialistMarketing Communications Specialist
Average salary$47,741$53,993
Salary rangeBetween $33,000 And $68,000Between $36,000 And $80,000
Highest paying CityCupertino, CASeattle, WA
Highest paying stateCaliforniaDelaware
Best paying companyNVIDIAApple
Best paying industryHealth CareTechnology

Differences between campaign specialist and marketing communications specialist education

There are a few differences between a campaign specialist and a marketing communications specialist in terms of educational background:

Campaign SpecialistMarketing Communications Specialist
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 79%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Campaign specialist vs marketing communications specialist demographics

Here are the differences between campaign specialists' and marketing communications specialists' demographics:

Campaign SpecialistMarketing Communications Specialist
Average age3737
Gender ratioMale, 36.7% Female, 63.3%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between campaign specialist and marketing communications specialist duties and responsibilities

Campaign specialist example responsibilities.

  • Manage Intranet and Internet web content and functionality enhancements.
  • Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
  • Use SEO integration and optimization to increate client website traffic.
  • Create and implement nationwide PPC advertising campaigns and SEO strategies.
  • Develop blogs to focus on SEO strategies to increase ecommerce visitation.
  • Work closely with CRM tool team on lead prioritization, performance measurement and ROI calculation.
  • Show more

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Campaign specialist vs marketing communications specialist skills

Common campaign specialist skills
  • Email Marketing, 16%
  • Digital Marketing, 13%
  • CSS, 13%
  • HTML, 12%
  • Adobe Photoshop, 8%
  • Channel Marketing, 3%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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