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The differences between campaign specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Campaign Specialist | Marketing Consultant | |
| Yearly salary | $47,741 | $70,593 |
| Hourly rate | $22.95 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Campaign specialists and marketing consultants have different pay scales, as shown below.
| Campaign Specialist | Marketing Consultant | |
| Average salary | $47,741 | $70,593 |
| Salary range | Between $33,000 And $68,000 | Between $44,000 And $112,000 |
| Highest paying City | Cupertino, CA | Wilmington, DE |
| Highest paying state | California | Delaware |
| Best paying company | NVIDIA | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a campaign specialist and a marketing consultant in terms of educational background:
| Campaign Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and marketing consultants' demographics:
| Campaign Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |