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The differences between campaign specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing coordinator. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Campaign Specialist | Marketing Coordinator | |
| Yearly salary | $47,741 | $48,326 |
| Hourly rate | $22.95 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Campaign specialists and marketing coordinators have different pay scales, as shown below.
| Campaign Specialist | Marketing Coordinator | |
| Average salary | $47,741 | $48,326 |
| Salary range | Between $33,000 And $68,000 | Between $34,000 And $67,000 |
| Highest paying City | Cupertino, CA | New York, NY |
| Highest paying state | California | New Jersey |
| Best paying company | NVIDIA | Keller Williams Capital Properties |
| Best paying industry | Health Care | Technology |
There are a few differences between a campaign specialist and a marketing coordinator in terms of educational background:
| Campaign Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and marketing coordinators' demographics:
| Campaign Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |