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The differences between campaign specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Campaign Specialist | Marketing & Sales Specialist | |
| Yearly salary | $47,741 | $54,214 |
| Hourly rate | $22.95 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Campaign specialists and marketing & sales specialists have different pay scales, as shown below.
| Campaign Specialist | Marketing & Sales Specialist | |
| Average salary | $47,741 | $54,214 |
| Salary range | Between $33,000 And $68,000 | Between $37,000 And $78,000 |
| Highest paying City | Cupertino, CA | Renton, WA |
| Highest paying state | California | Washington |
| Best paying company | NVIDIA | McKinsey & Company Inc |
| Best paying industry | Health Care | Telecommunication |
There are a few differences between a campaign specialist and a marketing & sales specialist in terms of educational background:
| Campaign Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and marketing & sales specialists' demographics:
| Campaign Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |