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The differences between campaign specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Campaign Specialist | Marketing Specialist | |
| Yearly salary | $47,741 | $54,942 |
| Hourly rate | $22.95 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Campaign specialists and marketing specialists have different pay scales, as shown below.
| Campaign Specialist | Marketing Specialist | |
| Average salary | $47,741 | $54,942 |
| Salary range | Between $33,000 And $68,000 | Between $36,000 And $82,000 |
| Highest paying City | Cupertino, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | NVIDIA | |
| Best paying industry | Health Care | Technology |
There are a few differences between a campaign specialist and a marketing specialist in terms of educational background:
| Campaign Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and marketing specialists' demographics:
| Campaign Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |