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The differences between campaign specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $47,741 average annual salary of a campaign specialist.
The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Campaign Specialist | Product Specialist | |
| Yearly salary | $47,741 | $85,932 |
| Hourly rate | $22.95 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 45,351 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Campaign specialists and product specialists have different pay scales, as shown below.
| Campaign Specialist | Product Specialist | |
| Average salary | $47,741 | $85,932 |
| Salary range | Between $33,000 And $68,000 | Between $56,000 And $130,000 |
| Highest paying City | Cupertino, CA | San Bruno, CA |
| Highest paying state | California | California |
| Best paying company | NVIDIA | ByteDance |
| Best paying industry | Health Care | Technology |
There are a few differences between a campaign specialist and a product specialist in terms of educational background:
| Campaign Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between campaign specialists' and product specialists' demographics:
| Campaign Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |