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Campaign specialist vs social media assistant

The differences between campaign specialists and social media assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a campaign specialist and a social media assistant. Additionally, a campaign specialist has an average salary of $47,741, which is higher than the $44,134 average annual salary of a social media assistant.

The top three skills for a campaign specialist include email marketing, digital marketing and CSS. The most important skills for a social media assistant are facebook, instagram, and twitter.

Campaign specialist vs social media assistant overview

Campaign SpecialistSocial Media Assistant
Yearly salary$47,741$44,134
Hourly rate$22.95$21.22
Growth rate19%19%
Number of jobs45,35147,809
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a campaign specialist do?

Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.

What does a social media assistant do?

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

Campaign specialist vs social media assistant salary

Campaign specialists and social media assistants have different pay scales, as shown below.

Campaign SpecialistSocial Media Assistant
Average salary$47,741$44,134
Salary rangeBetween $33,000 And $68,000Between $31,000 And $61,000
Highest paying CityCupertino, CAEgg Harbor, NJ
Highest paying stateCaliforniaWashington
Best paying companyNVIDIAJacobs Engineering Group
Best paying industryHealth CareEducation

Differences between campaign specialist and social media assistant education

There are a few differences between a campaign specialist and a social media assistant in terms of educational background:

Campaign SpecialistSocial Media Assistant
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Campaign specialist vs social media assistant demographics

Here are the differences between campaign specialists' and social media assistants' demographics:

Campaign SpecialistSocial Media Assistant
Average age3737
Gender ratioMale, 36.7% Female, 63.3%Male, 28.6% Female, 71.4%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 10.6% White, 67.0% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between campaign specialist and social media assistant duties and responsibilities

Campaign specialist example responsibilities.

  • Manage Intranet and Internet web content and functionality enhancements.
  • Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
  • Use SEO integration and optimization to increate client website traffic.
  • Create and implement nationwide PPC advertising campaigns and SEO strategies.
  • Develop blogs to focus on SEO strategies to increase ecommerce visitation.
  • Work closely with CRM tool team on lead prioritization, performance measurement and ROI calculation.
  • Show more

Social media assistant example responsibilities.

  • Manage YouTube channel by moderating comments, videos, and messages.
  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Create social media content for PFW using Snapchat and Facebook.
  • Initiate and link own website, instagram, tumble, twitter accounts.
  • Create Pinterest images for new articles
  • Show more

Campaign specialist vs social media assistant skills

Common campaign specialist skills
  • Email Marketing, 16%
  • Digital Marketing, 13%
  • CSS, 13%
  • HTML, 12%
  • Adobe Photoshop, 8%
  • Channel Marketing, 3%
Common social media assistant skills
  • Facebook, 18%
  • Instagram, 16%
  • Twitter, 14%
  • Photography, 4%
  • Graphic Design, 3%
  • Video Content, 3%

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