How to hire a campaign specialist

How to hire a campaign specialist, step by step

Here's a step-by-step campaign specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a campaign specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new campaign specialist
• Step 8: Go through the hiring process checklist

What does a campaign specialist do?

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1. Identify your hiring needs

   Before you post your campaign specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a campaign specialist for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect campaign specialist also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   The following list breaks down different types of campaign specialists and their corresponding salaries.

   Type of Campaign Specialist	Description	Hourly rate
   Campaign Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$15-32
   Marketing Internship	Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more	$11-18
   Research Internship	A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn... Show more	$12-28

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Email Marketing
   • Digital Marketing
   • CSS
   • HTML
   • Adobe Photoshop
   • Channel Marketing
   • Marketing Campaigns
   • Event Planning
   • Strategic Plan
   • Project Management
   • Campaign Performance
   • Copywriting
   • Troubleshoot
   • Flyers

   Check all skills

   Responsibilities:

   • Manage Intranet and Internet web content and functionality enhancements.
   • Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
   • Use SEO integration and optimization to increate client website traffic.
   • Create and implement nationwide PPC advertising campaigns and SEO strategies.
   • Develop blogs to focus on SEO strategies to increase ecommerce visitation.
   • Work closely with CRM tool team on lead prioritization, performance measurement and ROI calculation.

   More campaign specialist duties

3. Make a budget

   Including a salary range in your campaign specialist job description helps attract top candidates to the position. A campaign specialist salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a campaign specialist in Rhode Island may be lower than in California, and an entry-level campaign specialist usually earns less than a senior-level campaign specialist. Additionally, a campaign specialist with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average campaign specialist salary

   $47,741yearly

   $22.95 hourly rate

   ---

   Entry-level campaign specialist salary

   $33,000 yearly salary

   Updated January 13, 2026

   Average campaign specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$64,359	$31
   2	New Jersey	$55,922	$27
   3	Maryland	$55,756	$27
   4	Texas	$54,870	$26
   5	District of Columbia	$54,338	$26
   6	Tennessee	$49,631	$24
   7	Colorado	$49,072	$24
   8	Washington	$48,559	$23
   9	Arizona	$48,087	$23
   10	Georgia	$47,828	$23
   11	New York	$47,099	$23
   12	Illinois	$46,206	$22
   13	Minnesota	$46,187	$22
   14	North Carolina	$45,467	$22
   15	South Carolina	$44,642	$21
   16	Michigan	$43,677	$21
   17	Ohio	$43,082	$21
   18	Missouri	$42,836	$21
   19	Iowa	$42,501	$20
   20	Florida	$41,819	$20

   Average campaign specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	NVIDIA	$78,952	$37.96
   2	Zoho	$77,190	$37.11	3
   3	Oracle	$72,836	$35.02	51
   4	Discover	$66,954	$32.19
   5	AvePoint	$65,645	$31.56
   6	Deloitte	$63,440	$30.50	248
   7	Okta	$60,775	$29.22	16
   8	Zapier	$60,549	$29.11	2
   9	Wolverine World Wide	$59,822	$28.76
   10	Epsilon	$59,419	$28.57
   11	Regions Bank	$58,022	$27.90	11
   12	Yardi	$57,348	$27.57
   13	McKesson	$56,494	$27.16
   14	Strava	$56,277	$27.06
   15	Gray Television	$54,762	$26.33	4
   16	Stratus Technologies	$54,471	$26.19
   17	Alogent	$53,526	$25.73
   18	TEGNA	$52,904	$25.43	3
   19	Push IO	$52,636	$25.31
   20	Zoominfo	$51,502	$24.76

4. Writing a campaign specialist job description

   A campaign specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a campaign specialist job description:

   Campaign specialist job description example

   Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
   
   * Develop, plan and implement demand generation campaign strategies aligned to strategic priorities to increase leads, opportunities, and revenue
   
   * Establish strategic segmentation for each campaign, build campaign plans, analyze campaign performance, optimize marketing mix and budget based on campaign performance
   
   * Work closely with demand generation and marketing managers, internal stakeholders, and business partners to drive and execute marketing campaigns and programs
   
   * Coordinate and execute marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics as well as managing 3rd party vendors to achieve pipeline and revenue targets
   
   * Monitor and manage on-time launch of programs, including initiating requests, approvals and final asset delivery with cross-functional teams or external agencies
   
   * Develop recommendations for optimization of campaign tactics as well as additional opportunities to improve conversion, increase opportunities and minimize churn
   
   * Maintain accurate campaign/tactic records including, but not limited to: budgets; timelines/status; proof of performance; leads and ROI
   * Analyze campaign results and provide ROI reporting to internal stakeholders and business partners Minimum Qualifications * Bachelor's degree or equivalent experience plus 3+ years experience in a marketing, campaign, or demand gen role * Demonstrated skills in project management, presentation, organization and follow-through * Experience in contributing to an efficient demand generation engine that drives revenue growth * Detail oriented and strong cross-functional program and project management skills * Demonstrated ability to handle multiple projects simultaneously * Ability to manage work effectively with freelancers, agencies and other outside vendors * Exceptional quantitative and problem solving skills and ability to make data-driven decisions * "Test and learn" mindset - comfortable taking calculated risks * Curious, agile, and flexible mindset * Team player with strong collaboration skills * Familiarity with standard marketing concepts and practices Preferred Qualifications * Understanding of pipeline management and metrics * Marketing copywriting experience * Passion for the B2B technology and infrastructure space * Experience using key marketing technology like Pardot, Salesforce, Google Analytics Base pay range: $50,500 - $74,300 commensurate with experience. Benefits, Rewards & Wellness * Excellent Health, Dental & Vision Insurance * Retirement 401(k) Savings Plan * Fitness membership discounts * Generous paid time off policy including paid parental leave Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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5. Post your job

   There are a few common ways to find campaign specialists for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find campaign specialist candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   To successfully recruit campaign specialists, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new campaign specialist

   Once you've found the campaign specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new campaign specialist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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