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What does a campaign specialist do?

Updated January 8, 2025
7 min read
Quoted expert
Dr. Gail Hudson Ph.D.

Campaign Specialists are marketing professionals. They create advertisement and marketing plans for visibility and a wider audience reach. These campaigns usually last for a prolonged period, which is why campaign specialists must carefully plan their content and release schedule to maximize the opportunity. They should know the target market and what type of content appeals to them the most. They should align this with the platform of the politician or with the product image.

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Campaign specialist responsibilities

Here are examples of responsibilities from real campaign specialist resumes:

  • Manage Intranet and Internet web content and functionality enhancements.
  • Lead strategy to redesign youtube.com/fedex and implement video SEO standards.
  • Use SEO integration and optimization to increate client website traffic.
  • Create and implement nationwide PPC advertising campaigns and SEO strategies.
  • Develop blogs to focus on SEO strategies to increase ecommerce visitation.
  • Work closely with CRM tool team on lead prioritization, performance measurement and ROI calculation.
  • Develop and maintain SEP / PPC strategy including inbound link structures, and content management.
  • Edit HTML content and test rendering across dozens of email platforms to ensure email's integrity.
  • Develop first digital email campaigns and templates within Salesforce.com.
  • Monitor and evaluate lead generation and communication methods to ensure compliance within regulations including CAN-SPAM and online privacy regulations.
  • Plan direct marketing - from concept, list selection, copywriting, and production to analysis.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Campaign specialist skills and personality traits

We calculated that 16% of Campaign Specialists are proficient in Email Marketing, Digital Marketing, and CSS. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Campaign Specialists that have these skills listed on their resume here:

  • Email Marketing, 16%

    Assisted with promotional email marketing efforts, SEM campaigns, optimization reporting, and digital newsletter campaign setup.

  • Digital Marketing, 13%

    Perform quality assurance across website and all digital marketing programs to ensure ideal user experience, with accurate and consistent information.

  • CSS, 13%

    Research and develop site based on current CSS and web page hierarchy using Word Press and PHP.

  • HTML, 12%

    Conduct HTML testing via Litmus and within multiple email clients/browsers to ensure cross-browser & cross-ESP compatibility.

  • Adobe Photoshop, 8%

    Restored damaged photographs using Adobe Photoshop.

  • Channel Marketing, 3%

    Developed channel marketing plan for Motorola.

Most campaign specialists use their skills in "email marketing," "digital marketing," and "css" to do their jobs. You can find more detail on essential campaign specialist responsibilities here:

Analytical skills. One of the key soft skills for a campaign specialist to have is analytical skills. You can see how this relates to what campaign specialists do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a campaign specialist resume shows how campaign specialists use analytical skills: "worked closely with direct key database services and data provision vendors supporting campaign execution. "

Communication skills. Another soft skill that's essential for fulfilling campaign specialist duties is communication skills. The role rewards competence in this skill because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." According to a campaign specialist resume, here's how campaign specialists can utilize communication skills in their job responsibilities: "analyzed campaign roi results and created data reports via salesforce for communication with sales team to better enhance future campaigns. "

Detail oriented. Another skill that relates to the job responsibilities of campaign specialists is detail oriented. This skill is critical to many everyday campaign specialist duties, as "market research analysts must pay attention to minutiae to evaluate data." This example from a resume shows how this skill is used: "prepared quarterly and annual statistical reports for executives; including detailed roi analysis for company officers. "

All campaign specialist skills

The three companies that hire the most campaign specialists are:

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Compare different campaign specialists

Campaign specialist vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

If we compare the average campaign specialist annual salary with that of a marketing internship, we find that marketing interns typically earn a $17,481 lower salary than campaign specialists make annually.Even though campaign specialists and marketing interns are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require digital marketing, html, and adobe photoshop in the day-to-day roles and responsibilities.

These skill sets are where the common ground ends though. The responsibilities of a campaign specialist are more likely to require skills like "email marketing," "css," "html css," and "strategic plan." On the other hand, a job as a marketing internship requires skills like "powerpoint," "twitter," "market research," and "instagram." As you can see, what employees do in each career varies considerably.

Marketing interns earn the highest salaries when working in the technology industry, with an average yearly salary of $33,333. On the other hand, campaign specialists are paid more in the health care industry with an average salary of $51,376.The education levels that marketing interns earn slightly differ from campaign specialists. In particular, marketing interns are 1.1% less likely to graduate with a Master's Degree than a campaign specialist. Additionally, they're 0.0% more likely to earn a Doctoral Degree.

Campaign specialist vs. Research internship

A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.

A career as a research internship brings a lower average salary when compared to the average annual salary of a campaign specialist. In fact, research interns salary is $8,168 lower than the salary of campaign specialists per year.Only some things about these jobs are the same. Take their skills, for example. Campaign specialists and research interns both require similar skills like "html," "b testing," and "data analysis" to carry out their responsibilities.

Each career also uses different skills, according to real campaign specialist resumes. While campaign specialist responsibilities can utilize skills like "email marketing," "digital marketing," "css," and "html css," research interns use skills like "python," "c++," "research intern," and "java."

Research interns earn a lower average salary than campaign specialists. But research interns earn the highest pay in the technology industry, with an average salary of $52,879. Additionally, campaign specialists earn the highest salaries in the health care with average pay of $51,376 annually.Average education levels between the two professions vary. Research interns tend to reach higher levels of education than campaign specialists. In fact, they're 7.7% more likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for campaign specialists in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Campaign specialist vs. Marketing communications coordinator

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

An average marketing communications coordinator eans a higher salary compared to the average salary of campaign specialists. The difference in salaries amounts to marketing communications coordinators earning a $1,410 higher average salary than campaign specialists.By looking over several campaign specialists and marketing communications coordinators resumes, we found that both roles require similar skills in their day-to-day duties, such as "email marketing," "digital marketing," and "html." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a campaign specialist is likely to be skilled in "css," "html css," "strategic plan," and "community engagement," while a typical marketing communications coordinator is skilled in "graphic design," "proofreading," "powerpoint," and "twitter."

Marketing communications coordinators make a very good living in the manufacturing industry with an average annual salary of $58,199. On the other hand, campaign specialists are paid the highest salary in the health care industry, with average annual pay of $51,376.When it comes to education, marketing communications coordinators tend to earn similar degree levels compared to campaign specialists. In fact, they're 1.9% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.

Campaign specialist vs. Marketing coordinator

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Marketing coordinators tend to earn a higher pay than campaign specialists by an average of $585 per year.While their salaries may vary, campaign specialists and marketing coordinators both use similar skills to perform their duties. Resumes from both professions include skills like "email marketing," "digital marketing," and "html. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "css," "html css," "strategic plan," and "community engagement" are skills that commonly show up on campaign specialist resumes. On the other hand, marketing coordinators use skills like customer service, powerpoint, graphic design, and data entry on their resumes.marketing coordinators enjoy the best pay in the technology industry, with an average salary of $53,831. For comparison, campaign specialists earn the highest salary in the health care industry.The average resume of marketing coordinators showed that they earn similar levels of education compared to campaign specialists. So much so that theyacirc;euro;trade;re 0.1% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.0%.

Types of campaign specialist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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