Senior Brand Manager Oncology - Puerto Rico
At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
This marketing role will lead in-line & life cycle management of Hematology/Oncology portfolio, including solid & liquid tumors. The role will have responsibility of brand sales and investments, lead strategy and tactics, as well as forecasting. It will also identify insights and opportunities where customer support and communications can be enhanced, lead all life cycle management strategies, as well as build brand/patient/payer strategies in collaboration with market access & brand marketers, aligning them by channel and customer segment to provide the best chances of winning in the market-place.
In collaboration with brand leads, access managers, medical, sales; this individual will assist with the development of strategic plans and related budget for the brand as well as launch and post launch strategies, business choices, and customer segmentation adjustments, working closely with the business analytics and market research teams.
This individual will report into the marketing function, but work cross-functionally with sales, access, medical, to drive strategic decisions and tactical programs for the Oncology business.
Develop and adjust strategy according to local landscape and market dynamics
Work with US and WW Brand Teams to understand and adjust strategy to local market
Life Cycle Management of Hematology/Oncology brands Identify and anticipate market development/changes and adjust model accordingly Drive insight generation to
Provide deep commercial visi