Marketing Manager jobs at Capital Group - 1070 jobs

“I can be myself at work.” You are more than a job title. We want you to feel comfortable doing great work and bringing your best, authentic self to everything you do. We value your talents, traditions, and uniqueness-and we're committed to fostering a strong sense of belonging in a respectful workplace. We intentionally seek diverse perspectives, experiences, and backgrounds, investing in a culture designed to celebrate differences. We believe that belonging leads to better outcomes and a stronger community of associates united by our mission. At Capital, we live our core values every day: Integrity, Client Focus, Diverse Perspectives, Long-Term Thinking, and Community. “I can influence my income.” You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You'll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will factor in salary and variable pay, including bonuses. “I can lead a full life.” You bring unique goals and interests to your job and your life. Whether you're raising a family, you're passionate about where you volunteer, or you want to explore different career paths, we'll give you the resources that can set you up for success. Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love Access on-demand professional development resources that allow you to hone existing skills and learn new ones “I can succeed as the Institutional Marketing Lead at Capital Group.” The Institutional Marketing Lead is responsible for leading and executing the marketing strategy for Capital Group's institutional business, across various client segments, including private-sector employers (corporate), public-sector entities, not-for-profit organizations, and insurance companies, and asset pools including pension and DC. This marketing leader will be responsible for driving brand positioning, client engagement, and business growth through an integrated institutional marketing strategy across content, events, digital, and analytics. Capital Group's institutional business has an ambitious growth agenda, and this marketing leader will have the opportunity to partner with the business to lead and execute on this agenda. This role will work closely with Institutional Sales leadership and Product and will lead a team of Institutional Marketers. Strategic Leadership Develop and implement an institutional marketing strategy aligned with business objectives and our Long-Term Strategic Plan. Partner with sales leadership to create segment-specific strategies for key institutional audiences (e.g., public pensions). Build and enhance the brand presence of the institutional business. Provide global connectivity for Institutional marketing, by coordinating and collaborating with the Europe and Asia marketing teams. Campaign & Content Development Own the institutional content strategy, including thought leadership, integration of product marketing, and client communications. Lead the creation and execution of integrated marketing campaigns across digital, sales materials, social media, and in-person channels. Client Engagement & Events Design and manage the client journey across touchpoints, including events, and webinars. Collaborate with the Events team to deliver high-impact experiences for institutional clients. Team & Stakeholder Management Lead and mentor a team of marketing professionals across functions such as digital (web, email), content, analytics, and events. Work cross-functionally with Sales, Product, and Asset Class Services to ensure cohesive messaging and client-centric delivery. Analytics & Optimization Define KPIs and oversee performance measurement of marketing initiatives. Use data-driven insights to refine strategies, improve ROI, and enhance client experience. Ensure content creation and distribution processes are streamlined, leveraging technology where applicable, and aligned with sales and client expectations. “I am the person Capital Group is looking for.” You have 10+ years of experience in institutional marketing within asset management or financial services. You have a proven track record of leading high-performing marketing teams and delivering strategic campaigns. You have a deep understanding of institutional client segments and investment products. You have strong analytical, communication, and stakeholder management skills. You have expertise in digital marketing, content strategy, and client analytics. You have familiarity with marketing technologies (e.g., CRM, marketing automation). You have the ability to navigate complex regulatory environments and ensure compliance in marketing communications. You have the ability to proactively engage with Institutional leadership, bringing new ideas, innovation, and creativity and driving the agenda for Institutional marketing. You have intellectual curiosity, a deep understanding of audience insights, and analytical skills in areas of high complexity. You have the proven ability to collaborate and develop/maintain working relationships inside and outside the marketing function to enable effective completion of business objectives. You have the ability to set the vision for the team and to develop and coach marketing associates across levels. You have a bachelor's degree in Marketing, Business, Finance, or related field; an MBA is preferred. “I can apply in less than 4 minutes.” You've reviewed this job posting and you're ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn't what you're looking for, check out our other opportunities and join our talent community. “I can learn more about Capital Group.” At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That's why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people's lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube and Glassdoor. Southern California Base Salary Range: $185,107-$314,682New York Base Salary Range: $196,239-$333,606 In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital's annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings. You can learn more about our compensation and benefits here . * Temporary positions in the United States are excluded from the above mentioned compensation and benefit plans. We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.