Digital Marketing Analyst jobs at Capital One

Shape the future of marketing at JP Morgan Wealth Management-lead transformative projects that harness AI, automation, and cutting-edge technology to redefine how we engage clients and drive business growth. As a Senior Associate of Marketing Technology within JPM Wealth Management, you will play a pivotal role in transforming how JP Morgan Wealth Management Marketing operates, driving innovation through AI, process redesign, automation, and advanced technology. By leading key projects and collaborating across teams, you'll help create faster, higher-quality marketing execution that directly impacts client engagement and business growth. Your work will empower teams to adopt new capabilities, improve efficiency, and deliver exceptional marketing experiences. Ultimately, you'll play a crucial part in shaping the future of marketing at one of the world's leading financial institutions. **Job responsibilities** + Intake, design, and deliver a target-state vision for faster, higher-quality end-to-end marketing execution. + Own and lead two or more end-to-end process or capability projects within the transformation roadmap. + Collaborate with marketing transformation product owners and cross-functional teams to design and build new processes and capabilities. + Establish problem statements, opportunity goals, success measures, business requirements, dependencies, process maps, impact analyses, training, and go-to-market plans. + Serve as the day-to-day connector across Wealth Management Marketing, leading progress and addressing barriers. + Lead teams through change, challenge the status quo, and drive consistent marketing and customer experience. + Document new capability benefits and processes, and roll out comprehensive training. + Communicate project status and executive summaries to all levels through impactful storytelling. + Build relationships to understand pain points, gather requirements, and drive solutions. + Champion business and culture transformation with consistency, integrity, and humility. + Operate effectively in a highly matrixed organization, influencing and communicating across all management levels. **Required qualifications, capabilities, and skills** + 4 + years of related experience (product owner, marketing, or program management experience) + End-to-end program delivery experience, including best practices, tools, and processes. + Strategic thinker with proven analytical abilities, initiative, and creativity for successful execution. + Ability to navigate ambiguity and define a path forward in large-scale initiatives. + Familiarity with agile practices and collaboration tools (e.g., Monday.com, Microsoft Teams). + Passion for technology and marketing. **Preferred qualifications, capabilities, and skills** + AI and marketing transformation Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans **Base Pay/Salary** New York,NY $80,750.00 - $135,000.00 / year

Join our Consumer Bank Marketing Engagement & Communication team as an Associate within the Branch Engagement pillar, where you will have the opportunity to develop and manage key retail marketing initiatives. This role offers a chance to contribute to campaigns that increase retention, financial health, and digital adoption across the Consumer Bank, as part of a rewarding and dynamic work environment. As an Associate in our Branch Engagement & Communication team, you will thrive in a creative environment and enjoy managing the end-to-end creative. You will lead the execution of engagement marketing programs supporting our 5,000 retail branches, partnering closely with our marketing strategy team. Initiatives will span multiple channels and will support our banking leadership pillars of advice, security, and convenience, with an emphasis on digital. You will have the chance to demonstrate strong project management skills, work collaboratively with many business partners, and thrive in a fast-paced, always-changing work environment. **Job Responsibilities** + Manage the end-to-end creative development and execution of branch-based marketing campaigns ensuring initiatives are on-strategy, on time and within budget parameters + Collaborate with marketing strategy partners to define scope, strengthen campaign strategy, oversee the development and delivery of targeted and local marketing programs to drive awareness, build loyalty, and connect with the community Effectively and efficiently work within multiple systems and processes throughout creative development to ensure the proper approvals and controls required for a successful launch are completed + Contribute innovative and creative ideas as well as channel best practices + Think critically and make recommendations to optimize campaigns to improve results, efficiencies and reduce costs + Contribute to ongoing improvement of internal processes to drive operational efficiencies, and speed to market across projects + Manage deliverable expectations and deadlines + Work across multi-functional teams, including Brand, Operations, Controls, and Legal/Regulatory **Required qualifications, capabilities and skills:** + 3+ years experience in a marketing campaign execution role + Ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines + Proactive mindset when problem solving and creating new solutions + Strong relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members + Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities + Creative and innovative mindset with a focus on constant improvement + Excellent written and oral communication skills **Preferred qualifications, capabilities and skills:** + 4-year college degree Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans

The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with several cross-functional teams to create campaign strategies that drive awareness and affinity with the products and services we support. As a Senior Marketing Associate on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Affluent Segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can drive quantifiable business results. Job Responsibilities: Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Affluent customer segment Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels Develop test-and-learn agenda by working across a cross-functional team Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Affluent customer segment Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation Required Qualifications, Capabilities & Skills: 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management 4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media Strong analytical, problem solving and planning skills Can manage multiple projects simultaneously within tight deadlines Excellent written and verbal presentation skills Highly proficient in Microsoft Excel and Power Point Preferred Qualifications, Capabilities & Skills: Financial services industry experience; Affluent customer segment experience Develops strong partnerships; leads through collaboration; recognized as a team player Proven ability to take initiative, influence others, and achieve results Comfortable with continuously changing priorities in a highly matrixed organization

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns. As a Marketing Strategy Sr. Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. These programs could include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention campaigns. Job responsibilities Serving as the creative marketing leader driving best-in-class consumer experiences Leading internal and external agency briefing and creative development Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch Contributing innovative and creative ideas as well as channel best practices Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team, list team and list brokers to influence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content Required qualifications, capabilities and skills Proven track record in direct or digital marketing with 5 plus years of experience Proven critical, outside-the-box thinker. Innovative mindset to build new channels and experience through the customer lens. Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, SEO content and website creative Knowledge of database marketing principles, segmentation, testing and results measurement Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities Meticulous attention to detail and a curious mindset Creativity and innovation with a focus on constant improvement Strong knowledge of campaign execution and/or project management Preferred qualifications, capabilities and skills 2 plus years of agency/vendor management experience Specific experience building premium / affluent financial campaigns 4-year college degree

Join our dynamic Marketing Delivery Team, where you'll play a pivotal role in crafting, executing, and overseeing a variety of marketing programs and campaigns. Our focus is on Acquisition Marketing, supporting key Chase Payment Solutions initiatives across multiple channels. Our programs encompass acquisition, awareness campaigns, product launches, segment marketing, and branch promotional activities. As the Marketing Delivery Associate you will execute digital, print, awareness, and offer-based campaigns, ensuring alignment with strategy, timelines, and budget constraints. In addition you will optimize direct response marketing campaigns to enhance results, create efficiencies, and reduce costs. You will also partner with marketing managers to identify opportunities, streamline processes, and develop campaign strategies, including measurement and reporting frameworks. Job responsibilities: Collaborate with strategic partners to design and implement Acquisition campaigns. Partner with our internal creative agency to assist in developing creative versions tailored to each program. Maintain a robust control environment, acting as a second set of eyes to ensure the quality and accuracy of final creative outputs and other executional elements Prioritize end-to-end customer experience, ensuring exceptional service and flawless execution of all campaign details. Oversee multi-channel execution from concept to delivery, collaborating with cross-functional teams, including Product and Marketing Strategy teams, Segment and branch partners, Creative development and execution agencies and Legal and Compliance teams for marketing content approval Required qualifications, capabilities, and skills: 2+ years of proven experience in email, direct mail, and/or digital marketing. Proficient in owned, earned and paid channels, with broad executional knowledge of social media, paid digital advertising, performance marketing (affiliate, paid search), email and website creative Thrive in a fast-paced environment with strong multi-tasking and prioritization skills. Ability to think strategically while being hands-on with marketing project execution details. High-energy individual capable of managing multiple initiatives simultaneously, working effectively under pressure with tight deadlines. Strong relationship development and negotiation skills, earning respect and trust among internal and external partners and team members. Positive, can-do attitude, comfortable with continuously evolving opportunities and priorities. Excellent written and oral communication skills. JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

JobID: 210694868 JobSchedule: Full time JobShift: Day : Join our dynamic Marketing Delivery Team, where you'll play a pivotal role in crafting, executing, and overseeing a variety of marketing programs and campaigns. Our focus is on Acquisition Marketing, supporting key Chase Payment Solutions initiatives across multiple channels. Our programs encompass acquisition, awareness campaigns, product launches, segment marketing, and branch promotional activities. As the Marketing Delivery Associate you will execute digital, print, awareness, and offer-based campaigns, ensuring alignment with strategy, timelines, and budget constraints. In addition you will optimize direct response marketing campaigns to enhance results, create efficiencies, and reduce costs. You will also partner with marketing managers to identify opportunities, streamline processes, and develop campaign strategies, including measurement and reporting frameworks. Job responsibilities: * Collaborate with strategic partners to design and implement Acquisition campaigns. * Partner with our internal creative agency to assist in developing creative versions tailored to each program. * Maintain a robust control environment, acting as a second set of eyes to ensure the quality and accuracy of final creative outputs and other executional elements * Prioritize end-to-end customer experience, ensuring exceptional service and flawless execution of all campaign details. * Oversee multi-channel execution from concept to delivery, collaborating with cross-functional teams, including Product and Marketing Strategy teams, Segment and branch partners, Creative development and execution agencies and Legal and Compliance teams for marketing content approval Required qualifications, capabilities, and skills: * 2+ years of proven experience in email, direct mail, and/or digital marketing. * Proficient in owned, earned and paid channels, with broad executional knowledge of social media, paid digital advertising, performance marketing (affiliate, paid search), email and website creative * Thrive in a fast-paced environment with strong multi-tasking and prioritization skills. * Ability to think strategically while being hands-on with marketing project execution details. * High-energy individual capable of managing multiple initiatives simultaneously, working effectively under pressure with tight deadlines. * Strong relationship development and negotiation skills, earning respect and trust among internal and external partners and team members. * Positive, can-do attitude, comfortable with continuously evolving opportunities and priorities. * Excellent written and oral communication skills.

Join our dynamic Marketing Delivery Team, where you'll play a pivotal role in crafting, executing, and overseeing a variety of marketing programs and campaigns. Our focus is on Acquisition Marketing, supporting key Chase Payment Solutions initiatives across multiple channels. Our programs encompass acquisition, awareness campaigns, product launches, segment marketing, and branch promotional activities. As the Marketing Delivery Associate you will execute digital, print, awareness, and offer-based campaigns, ensuring alignment with strategy, timelines, and budget constraints. In addition you will optimize direct response marketing campaigns to enhance results, create efficiencies, and reduce costs. You will also partner with marketing managers to identify opportunities, streamline processes, and develop campaign strategies, including measurement and reporting frameworks. Job responsibilities: Collaborate with strategic partners to design and implement Acquisition campaigns. Partner with our internal creative agency to assist in developing creative versions tailored to each program. Maintain a robust control environment, acting as a second set of eyes to ensure the quality and accuracy of final creative outputs and other executional elements Prioritize end-to-end customer experience, ensuring exceptional service and flawless execution of all campaign details. Oversee multi-channel execution from concept to delivery, collaborating with cross-functional teams, including Product and Marketing Strategy teams, Segment and branch partners, Creative development and execution agencies and Legal and Compliance teams for marketing content approval Required qualifications, capabilities, and skills: 2+ years of proven experience in email, direct mail, and/or digital marketing. Proficient in owned, earned and paid channels, with broad executional knowledge of social media, paid digital advertising, performance marketing (affiliate, paid search), email and website creative Thrive in a fast-paced environment with strong multi-tasking and prioritization skills. Ability to think strategically while being hands-on with marketing project execution details. High-energy individual capable of managing multiple initiatives simultaneously, working effectively under pressure with tight deadlines. Strong relationship development and negotiation skills, earning respect and trust among internal and external partners and team members. Positive, can-do attitude, comfortable with continuously evolving opportunities and priorities. Excellent written and oral communication skills.

Join our dynamic Marketing Delivery Team, where you'll play a pivotal role in crafting, executing, and overseeing a variety of marketing programs and campaigns. Our focus is on Acquisition Marketing, supporting key Chase Payment Solutions initiatives across multiple channels. Our programs encompass acquisition, awareness campaigns, product launches, segment marketing, and branch promotional activities. As the Marketing Delivery Associate you will execute digital, print, awareness, and offer-based campaigns, ensuring alignment with strategy, timelines, and budget constraints. In addition you will optimize direct response marketing campaigns to enhance results, create efficiencies, and reduce costs. You will also partner with marketing managers to identify opportunities, streamline processes, and develop campaign strategies, including measurement and reporting frameworks. **Job responsibilities:** + Collaborate with strategic partners to design and implement Acquisition campaigns. + Partner with our internal creative agency to assist in developing creative versions tailored to each program. + Maintain a robust control environment, acting as a second set of eyes to ensure the quality and accuracy of final creative outputs and other executional elements + Prioritize end-to-end customer experience, ensuring exceptional service and flawless execution of all campaign details. + Oversee multi-channel execution from concept to delivery, collaborating with cross-functional teams, including Product and Marketing Strategy teams, Segment and branch partners, Creative development and execution agencies and Legal and Compliance teams for marketing content approval **Required qualifications, capabilities, and skills:** + 2+ years of proven experience in email, direct mail, and/or digital marketing. + Proficient in owned, earned and paid channels, with broad executional knowledge of social media, paid digital advertising, performance marketing (affiliate, paid search), email and website creative + Thrive in a fast-paced environment with strong multi-tasking and prioritization skills. + Ability to think strategically while being hands-on with marketing project execution details. + High-energy individual capable of managing multiple initiatives simultaneously, working effectively under pressure with tight deadlines. + Strong relationship development and negotiation skills, earning respect and trust among internal and external partners and team members. + Positive, can-do attitude, comfortable with continuously evolving opportunities and priorities. + Excellent written and oral communication skills. JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

JobID: 210692324 JobSchedule: Full time JobShift: Day : The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns. As a Marketing Strategy Sr. Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. These programs could include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention campaigns. Job responsibilities * Serving as the creative marketing leader driving best-in-class consumer experiences * Leading internal and external agency briefing and creative development * Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters * Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs * Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting * Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed * Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch * Contributing innovative and creative ideas as well as channel best practices * Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team, list team and list brokers to influence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content Required qualifications, capabilities and skills * Proven track record in direct or digital marketing with 5 plus years of experience * Proven critical, outside-the-box thinker. Innovative mindset to build new channels and experience through the customer lens. * Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, SEO content and website creative * Knowledge of database marketing principles, segmentation, testing and results measurement * Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution * High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization * Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members * Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities * Meticulous attention to detail and a curious mindset * Creativity and innovation with a focus on constant improvement * Strong knowledge of campaign execution and/or project management Preferred qualifications, capabilities and skills * 2 plus years of agency/vendor management experience * Specific experience building premium / affluent financial campaigns * 4-year college degree

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns. As a Marketing Strategy Sr. Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. These programs could include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention campaigns. **Job responsibilities** + Serving as the creative marketing leader driving best-in-class consumer experiences + Leading internal and external agency briefing and creative development + Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters + Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs + Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting + Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed + Effectively and efficiently working within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch + Contributing innovative and creative ideas as well as channel best practices + Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy team; Agencies for creative development and execution; Modeling team, list team and list brokers to influence and coordinate targeting; Analytics team to report campaign results and campaign optimization recommendations; Print/Production/Fulfillment Agencies (and or liaison); Legal and Compliance for approval of all marketing content **Required qualifications, capabilities and skills** + Proven track record in direct or digital marketing with 5 plus years of experience + Proven critical, outside-the-box thinker. Innovative mindset to build new channels and experience through the customer lens. + Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, SEO content and website creative + Knowledge of database marketing principles, segmentation, testing and results measurement + Ability to think strategically, but willingness to \"roll up your sleeves\" and manage the details of direct marketing project execution + High energy, solutions-oriented individual with the ability to work in a fast-paced environment, while managing multiple initiatives simultaneously, working well under pressure with tight deadlines, and prioritization + Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members + Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities + Meticulous attention to detail and a curious mindset + Creativity and innovation with a focus on constant improvement + Strong knowledge of campaign execution and/or project management **Preferred qualifications, capabilities and skills** + 2 plus years of agency/vendor management experience + Specific experience building premium / affluent financial campaigns + 4-year college degree Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans

The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with several cross-functional teams to create campaign strategies that drive awareness and affinity with the products and services we support. As a Senior Marketing Associate on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Affluent Segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can drive quantifiable business results. **Job Responsibilities:** + Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Affluent customer segment + Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle + Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels + Develop test-and-learn agenda by working across a cross-functional team + Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Affluent customer segment + Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results + Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation **Required Qualifications, Capabilities & Skills:** + 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management + 4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience + Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media + Strong analytical, problem solving and planning skills + Can manage multiple projects simultaneously within tight deadlines + Excellent written and verbal presentation skills + Highly proficient in Microsoft Excel and Power Point **Preferred Qualifications, Capabilities & Skills:** + Financial services industry experience; Affluent customer segment experience + Develops strong partnerships; leads through collaboration; recognized as a team player + Proven ability to take initiative, influence others, and achieve results + Comfortable with continuously changing priorities in a highly matrixed organization Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans

JobID: 210690881 JobSchedule: Full time JobShift: Day : The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with several cross-functional teams to create campaign strategies that drive awareness and affinity with the products and services we support. As a Senior Marketing Associate on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Affluent Segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can drive quantifiable business results. Job Responsibilities: * Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Affluent customer segment * Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle * Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels * Develop test-and-learn agenda by working across a cross-functional team * Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Affluent customer segment * Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results * Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation Required Qualifications, Capabilities & Skills: * 4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management * 4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience * Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media * Strong analytical, problem solving and planning skills * Can manage multiple projects simultaneously within tight deadlines * Excellent written and verbal presentation skills * Highly proficient in Microsoft Excel and Power Point Preferred Qualifications, Capabilities & Skills: * Financial services industry experience; Affluent customer segment experience * Develops strong partnerships; leads through collaboration; recognized as a team player * Proven ability to take initiative, influence others, and achieve results * Comfortable with continuously changing priorities in a highly matrixed organization

The Senior Digital Marketing Analyst plays a critical role in driving data-informed decisions for KeyBank's digital marketing initiatives, with a strong focus on .com performance, campaign optimization, and advanced analytics. This position requires expertise in Adobe Analytics, Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP), along with the ability to translate complex data into actionable insights that improve user experience and marketing ROI. The role also includes enabling campaign execution through creation of Enterprise Customer IDs (ECIDs), audience segmentation, and integration of data pipelines to support personalized marketing. Key Responsibilities 1. Data Collection & Tagging Implement and validate tracking tags using Adobe Launch. Ensure accurate data capture across .com properties and campaign landing pages. 2. Campaign Enablement & Management Support creation and management of ECIDs for audience identification and targeting. Enable and optimize campaigns through Adobe Experience Platform and related tools. Collaborate with marketing teams to ensure proper audience segmentation and activation. 3. Performance Reporting Develop and maintain dashboards in Adobe Analytics, Tableau, or Power BI. Deliver timely and accurate reports on traffic, engagement, and conversion metrics. 4. Insight Generation Analyze user behavior and campaign performance to identify trends and opportunities. Provide actionable recommendations for optimization and personalization. 5. Testing & Optimization Execute A/B tests and monitor results for conversion rate improvements. Support CRO initiatives through detailed funnel analysis and behavioral insights. 6. Data Governance Maintain data integrity and compliance with privacy standards. Collaborate with engineering teams for data integration and troubleshooting. 7. Cross-Functional Collaboration Partner with UX, Marketing, and Product teams to inform design and content decisions. Provide ad-hoc analysis for strategic projects and leadership reporting. Qualifications Bachelor's degree in marketing, Business Analytics, Data Science, or related field. 3+ years of experience in digital marketing analytics or web analytics. Proficiency in Adobe Analytics and familiarity with Customer Journey Analytics (CJA). Experience with Adobe Experience Platform (AEP) and campaign enablement workflows. Strong skills in SQL, Excel, and data visualization tools (Tableau, Power BI). Understanding of digital marketing KPIs, attribution modeling, and CRO strategies. Excellent communication and data storytelling skills. Preferred Skills Experience with Adobe Launch for tag management. Knowledge of Adobe Target and personalization strategies. Familiarity with predictive analytics and journey mapping. Success Metrics Accuracy and timeliness of reporting. Impact of insights on campaign performance and .com optimization. Contribution to A/B testing and personalization initiatives. Collaboration effectiveness with cross-functional teams. This position is NOT eligible for employment visa sponsorship for non-U.S. citizens. COMPENSATION AND BENEFITS This position is eligible to earn a base salary in the range of $79,000.00 - $146,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation subject to individual and company performance. Please click here for a list of benefits for which this position is eligible. Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment. Job Posting Expiration Date: 01/30/2026 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law. Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_**********************. #LI-Remote

JobID: 210649468 JobSchedule: Full time JobShift: : Our team is dedicated to executing innovative marketing strategies that enhance customer engagement and brand loyalty. We focus on implementing data-driven campaigns across multiple channels, ensuring precise targeting and effective delivery. By collaborating with cross-functional teams, we streamline processes and optimize efforts to achieve business objectives. Our commitment to execution excellence drives impactful results and strengthens our brand presence. As a Salesforce Marketing Cloud Builder-Associate on the Marketing Execution team, you should have expertise in orchestrating omni-channel customer journeys to join our dynamic team. You will play a crucial role in leveraging Salesforce Marketing Cloud to create engaging and personalized omni-channel marketing experiences for our customers. Job Responsibilities: * Design and execute marketing campaigns within Salesforce Marketing Cloud to ensure a unified and seamless customer experience. * Develop and optimize customer journeys using Journey Builder, ensuring personalized and seamless experiences for our customers. * Design and code responsive HTML email templates for effective communication with customers. * Collaborate with Marketing teams and other stakeholders to ensure timely execution of marketing communication across channels. * Develop and implement a marketing automation processes to streamline repetitive tasks and improve overall efficiency. Required qualifications, capabilities and skills: * Bachelor's degree in a relevant field (e.g., Information Systems, Information Technology, Computer Science). * Proven experience working with Salesforce Marketing Cloud and Segment or CDP platforms. * Expertise in utilizing Journey Builder to create seamless and engaging customer experiences. * Strong experience in designing and coding responsive HTML email templates for optimal display across devices. * Comprehensive knowledge of industry best practices in designing and implementing omni-channel journeys. Preferred qualifications, capabilities and skills: * Experience working in an Agile environment and with Agile project methodologies. * Ability to develop comprehensive technical/functional documentation and establish best practices documentation and user guides. * Strong problem-solving skills and ability to work under pressure with tight deadlines. * Excellent communication skills and ability to collaborate effectively with cross-functional teams. * High energy and solutions-oriented individual with a proactive approach to challenges.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Manager within PNC's MarCom organization, you will be based in Pittsburgh, PA ; Cleveland, OH; or Philadelphia, PA. This Business Analytics Manager position is for an Email Marketing Manager on the Customer Management team within Marketing & Communications department. We're seeking an experienced Email Marketing Manager to own the day‑to‑day execution of email marketing campaigns in Salesforce Marketing Cloud, and to serve as a trusted advisor on email marketing best practices, deliverability, and evolving privacy/technology changes that impact engagement and measurement. This role will also play a key part in standing up Adobe Journey Optimizer for triggered email communications. This person will partner across Marketing, Analytics, Privacy, and Technology teams to ensure the smooth operations of email marketing. Responsibilities Include: * Own daily campaign execution in SFMC: data extension management, email content build, dynamic content, build and manage automations, quality assurance, and email deployment. * Stand up Adobe Journey Optimizer for email sends: collaborate with MarTech to configure connections; design journeys, testing and governance; document operational playbooks and train users. * Consultation on Best Practices: provide guidance on template architecture, accessibility, mobile rendering, inbox placement, etc.; establish standards for risk mitigation, testing, and quality assurance. * Monitor technology & privacy updates: track and interpret provider changes (e.g., inbox privacy features, anti‑spam updates), translate into recommendations to minimize impact to PNC Marketing. * Deliverability management: partner on authentication (SPF/DKIM/DMARC), work with deliverability vendor partner to understand potential issues and works toward resolution, understand best deliverability practices. * Data & analytics: understanding integrations with other MarTech platforms, knowledge of available data to be used for analytics, and expertise on how to leverage data * Compliance & governance: follow approved email marketing related controls, coordinate with Privacy and/or Compliance when appropriate to ensure compliance with all regulations, define standard operating practices and ensure adherence * Process excellence: standardize intake, enforce SLAs, and continually optimize working models with Growth Marketing and Marketing Operations PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description * Manages the development, implementation and support of business analytics initiatives and projects. Leads a team of Business Analytics Consultants and may manage managers. * Identifying, sizing, planning and prioritizing opportunities for processes or performance management through analytics. * Assessing the scope and resources required of various analytics projects to define necessary resources. * Manage key performance metrics and communicate operational challenges. * Monitoring and communicating key performance metrics and operational challenges. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: * Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. * Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to: * Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking. * Live the Values - Role models our values with transparency and courage. * Enable Change - Takes action to drive change and innovation that will transform our business. * Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making. * Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning Competencies Analytical Thinking, Business Analytics, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies, Organizational Savvy and Politics Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. At least 3 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $102,000.00 - $151,800.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 12/16/2025, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call ************ and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Join our Consumer Bank Marketing Engagement & Communication team as an Associate within the Branch Engagement pillar, where you will have the opportunity to develop and manage key retail marketing initiatives. This role offers a chance to contribute to campaigns that increase retention, financial health, and digital adoption across the Consumer Bank, as part of a rewarding and dynamic work environment. As an Associate in our Branch Engagement & Communication team, you will thrive in a creative environment and enjoy managing the end-to-end creative. You will lead the execution of engagement marketing programs supporting our 5,000 retail branches, partnering closely with our marketing strategy team. Initiatives will span multiple channels and will support our banking leadership pillars of advice, security, and convenience, with an emphasis on digital. You will have the chance to demonstrate strong project management skills, work collaboratively with many business partners, and thrive in a fast-paced, always-changing work environment. Job Responsibilities Manage the end-to-end creative development and execution of branch-based marketing campaigns ensuring initiatives are on-strategy, on time and within budget parameters Collaborate with marketing strategy partners to define scope, strengthen campaign strategy, oversee the development and delivery of targeted and local marketing programs to drive awareness, build loyalty, and connect with the community Effectively and efficiently work within multiple systems and processes throughout creative development to ensure the proper approvals and controls required for a successful launch are completed Contribute innovative and creative ideas as well as channel best practices Think critically and make recommendations to optimize campaigns to improve results, efficiencies and reduce costs Contribute to ongoing improvement of internal processes to drive operational efficiencies, and speed to market across projects Manage deliverable expectations and deadlines Work across multi-functional teams, including Brand, Operations, Controls, and Legal/Regulatory Required qualifications, capabilities and skills: 3+ years experience in a marketing campaign execution role Ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines Proactive mindset when problem solving and creating new solutions Strong relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities Creative and innovative mindset with a focus on constant improvement Excellent written and oral communication skills Preferred qualifications, capabilities and skills: 4-year college degree

JobID: 210687428 JobSchedule: Full time JobShift: Day : Join our Consumer Bank Marketing Engagement & Communication team as an Associate within the Branch Engagement pillar, where you will have the opportunity to develop and manage key retail marketing initiatives. This role offers a chance to contribute to campaigns that increase retention, financial health, and digital adoption across the Consumer Bank, as part of a rewarding and dynamic work environment. As an Associate in our Branch Engagement & Communication team, you will thrive in a creative environment and enjoy managing the end-to-end creative. You will lead the execution of engagement marketing programs supporting our 5,000 retail branches, partnering closely with our marketing strategy team. Initiatives will span multiple channels and will support our banking leadership pillars of advice, security, and convenience, with an emphasis on digital. You will have the chance to demonstrate strong project management skills, work collaboratively with many business partners, and thrive in a fast-paced, always-changing work environment. Job Responsibilities * Manage the end-to-end creative development and execution of branch-based marketing campaigns ensuring initiatives are on-strategy, on time and within budget parameters * Collaborate with marketing strategy partners to define scope, strengthen campaign strategy, oversee the development and delivery of targeted and local marketing programs to drive awareness, build loyalty, and connect with the community Effectively and efficiently work within multiple systems and processes throughout creative development to ensure the proper approvals and controls required for a successful launch are completed * Contribute innovative and creative ideas as well as channel best practices * Think critically and make recommendations to optimize campaigns to improve results, efficiencies and reduce costs * Contribute to ongoing improvement of internal processes to drive operational efficiencies, and speed to market across projects * Manage deliverable expectations and deadlines * Work across multi-functional teams, including Brand, Operations, Controls, and Legal/Regulatory Required qualifications, capabilities and skills: * 3+ years experience in a marketing campaign execution role * Ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines * Proactive mindset when problem solving and creating new solutions * Strong relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members * Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities * Creative and innovative mindset with a focus on constant improvement * Excellent written and oral communication skills Preferred qualifications, capabilities and skills: * 4-year college degree

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Marketing Specialist Sr within PNC's Marketing organization, you will be based in one of the Marketing Hubs listed on this posting. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description * Independently implements and manages defined marketing programs/initiatives. * Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives. * Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Helps identify strategic and tactical implications. * Ensures all operating activities are delivered within the established budget framework. * Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: * Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. * Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems Work Experience Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Pay Transparency Base Salary: $68,000.00 - $110,400.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. Application Window Generally, this opening is expected to be posted for two business days from 12/16/2025, although it may be longer with business discretion. Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards. Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call ************ and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

* Hybrid Requirement (if within specific cities): If the selected candidate resides in Cleveland, OH, Buffalo, NY, or Albany, NY, they are expected to work on-site 3 days per week at the nearest KeyBank office (non-branch location). About Commercial Bank The Commercial Bank, now inclusive of Payments, is the heart of KeyBank's business segment and is targeted for rapid growth. Comprised of commercial client relationship teams, commercial risk, onboarding and servicing, Institutional Bank payments business development and payments products and solutions. The Commercial Bank caters to a wide breadth of industry verticals and client segments, and our portfolio of solutions is positioned to support commercial entities of all sizes - from a mom-and-pop restaurant, to a publicly traded company. JOB SUMMARY As a key member of the Commercial Product Marketing and Field Readiness Team, the Lead Marketing Consultant plays an essential role in executing how KeyBank Commercial brings its lending and payments solutions to market-and how our field teams are equipped to deliver them effectively. This role partners closely with Product, Business Development (BD), and Corporate Center Marketing to implement go-to-market strategies, develop product positioning, and create enablement tools that empower relationship teams to deliver client value and deepen relationships. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced environment. This role requires someone who can take ownership and deliver flawlessly on commitments-while demonstrating accountability for outcomes and proactive communication with stakeholders. Key Responsibilities: * Go-to-Market Execution: Drive execution of internal readiness and communication strategies for new and enhanced commercial lending, treasury management, and payments products, including digital platforms like KeyNav and KBBO. * Product Positioning & Messaging: Develop client-centric narratives that differentiate KeyBank's solutions and reflect market trends and client needs. Maintaining an up-to-date understanding of products, and its client base to implement effective marketing programs. * Field Readiness & Enablement: Create and maintain scalable enablement tools-pitch decks, sell sheets, videos, quick reference guides, talking points, and "meeting-in-a-box" toolkits. Coordinate logistics and deliver product training programs to ensure field teams are equipped to identify opportunities and articulate value. * Project Management & Accountability: Manage marketing projects from beginning to end, working cross functionally to include ideation, design, execution, approval, promotion and performance. Maintain clear documentation, track progress, and proactively communicate status updates. Own commitments end-to-end and take responsibility for delivering results without escalation. Managing a content calendar and scheduling appropriate timelines and deadlines. * Marketing Collaboration: Work with Corporate Center Marketing to support multi-channel campaigns (paid, earned, social, owned) that drive brand awareness and client engagement. * Market Insights & Reporting: Compile market research, client feedback, and performance metrics to inform product positioning and optimize go-to-market strategies. Education * Bachelor's degree in Marketing, Business, Finance, or related field. WORK EXPERIENCE * 3-5 years of experience in product marketing, enablement, or training within commercial banking, fintech, or related industry. * Strong understanding of B2B financial solutions, including commercial lending, treasury management, payments ecosystems, and digital platforms. SKILLS * Exceptional organizational skills: Managing multiple workstreams, prioritize effectively, and deliver on time with accuracy. * Project management skills: Managing marketing projects end-to-end, including ideation, design, execution, approval, promotion, and performance tracking. * Proven ability to execute: Comfortable taking ownership and driving tasks to completion in a fast-paced environment. * High level of accountability: Takes responsibility for commitments, communicates proactively, and ensures flawless execution. * Excellent communication and storytelling skills: Ability to translate complex offerings into clear, client-focused narratives. * Meticulous attention to detail and commitment to quality. * Proficiency in tools such as Salesforce, learning management systems, or content enablement platforms. * Cross-Functional Collaboration: Experienced in working across teams to align goals and deliver cohesive marketing initiatives, engaging strong interpersonal skills and a "can-do" attitude. Key has implemented a role-based Mobile by Design approach to our employee workspaces, dedicating space to those whose roles require specific workspaces, while providing flexible options for roles which are less dependent on assigned workspaces and can be performed effectively in a mobile environment. As a result, this role may be mobile or home based, which means you may work either at a home office or in a Key facility to perform your job duties. This position is NOT eligible for employment visa (e.g., H-1B) sponsorship. Applicants must be currently authorized to work in the United Stated on a full-time basis. COMPENSATION AND BENEFITS This position is eligible to earn a base salary in the range of $79,000.00 - $146,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation subject to individual and company performance. Please click here for a list of benefits for which this position is eligible. Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment. Job Posting Expiration Date: 01/02/2026 KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law. Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_**********************. #LI-Remote