Carter's Overview

Carter's, Inc. is a major American designer and marketer of children's apparel. It was founded in 1865 by William Carter. Carter's sells its products through its own Carter's and OshKosh B'gosh retail stores, its website, and in other retail outlets such as department stores.
The staff at Carter's come from unusually diverse demographic backgrounds. The company is 66.4% female and 42.0% ethnic minorities. Carter's employees are more likely to be members of the Republican Party than the Democratic Party, with 59.6% of employees identifying as members of the Republican Party. But those numbers could change quickly because the turnover rate at Carter's is relatively high. Employees at Carter's stay with the company for an average of 1.9 years before leaving. The average employee at Carter's makes $35,035 per year. In comparison, some of its highest paying competitors, like Aeropostale, Express, and GUESS, pay $41,745, $40,402, and $39,920, respectively.
Based in Atlanta, Georgia, Carter's is an industry leader with 20,900 employees and an annual revenue of $3.4B.

The Organization’s Mission

At Carter's, we embrace creative leadership, innovative teamwork and a winning spirit to be the best for the benefit of our customers, our consumers, our employees and our shareholders.







Founded in



Atlanta, GA


Organization Type


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The Team At Carter's

Key People
  • Bertha Serrano (Manager)
  • Michael Casey (ceo)
  • Brenda Carter (Manager)
  • Jack Bossert (Manager)

The Culture At Carter's

Information provided by the company
We're big enough to be a major player and trendsetter in the marketplace, but small enough for everyone to have serious impact on our business
Demonstrate Carters core values ACT with integrity; EXCEEDS expectations; SUCCEED together; INSPIRE innovation; INVEST in people with each interaction supporting the culture within the department and across facilities.
If you are dedicated, competent, and looking for growth with an innovative company, this is an opportunity you don't want to miss.
If you dream of working with innovative colleagues who support and inspire you, .

Carter's Reviews

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Zippia UserOctober 2019


Zippia Official LogoZippia UserOctober 2019

What Do You Like About Working There?

Work Life balance, company investment in their employees, recognition for a job well done, help when you are not performing as you would like Show More

What DON'T You Like About Working There?

Working Sunday, and Thanksgiving day. Show More

What Are Your Favorite Benefits/Perks?

401K match, PTO, health benefits, Carters perks Show More
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Carter's Rankings

Carter's is ranked #19 on the Best Retail Companies to Work For in Georgia list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Carter's Salaries

How much does Carter's pay?
The national average salary for a Carter's employee in the United States is $35,035 per year. Employees in the top 10 percent can make over $57,000 per year, while employees at the bottom 10 percent earn less than $21,000 per year.
Salary Score
Average Employee Earnings

Carter's Salaries By Job Title

While the average employee salary at Carter's is $35,035, there is a big variation in pay depending on the role. Some of the job titles with high salaries at Carter's are Civil Engineer, Sales Representative, Auditor, and Supervisor. A typical Civil Engineer salary at Carter's is $63,302 per year. To get a better sense of the salaries at Carter's, other roles such as Cashier and Picker And Packer can be considered as well. For comparison, the title Cashier at Carter's earns $23,144 per year.

Carter's Careers

On average, employees at Carter's stay with the company for 1.9 years. Employees most commonly join Carter's after leaving Walmart. When they leave Carter's, they most frequently get their next job at Walmart.

Average Length of Employment


1.9 years
Aeropostale1.4 years
Top Employers Before Carter's
Walmart12.7 %
Target7.3 %
Macy's7.0 %
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Top Employers After Carter's
Walmart17.1 %
Target6.3 %
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Carter's Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


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Carter's Subsidiaries

Subsidiaries to Carter's include OshKosh B'gosh. Employees at the parent company, Carter's, earn $35,035 whereas employees at OshKosh B'gosh earn $36,525, on average.
Average Salary
OshKosh B'gosh
OshKosh B'gosh

Carter's Competitors

Competitors of Carter's include Aeropostale, Express, and GUESS. Employees at Aeropostale earn more than most of the competition, with an average yearly salary of $41,745. Employees at Express earn an average of $40,402 per year, and the employees at GUESS earn an average salary of $39,920 per year.

Frequently Asked Questions about Carter's

When was Carter's founded?

Carter's was founded in 1865.

How many Employees does Carter's have?

Carter's has 20,900 employees.

How much money does Carter's make?

Carter's generates $3.4B in revenue.

What industry is Carter's in?

Carter's is in the retail industry.

What is Carter's's mission?

Carter's's mission statement is "At Carter's, we embrace creative leadership, innovative teamwork and a winning spirit to be the best for the benefit of our customers, our consumers, our employees and our shareholders."

What type of company is Carter's?

Carter's is a public company.

Who are Carter's's competitors?

Carter's competitors include The Children's Place, Aeropostale, OshKosh B'gosh, Hot Topic, Spencer Gifts, Vans, Charlotte Russe, Pier 1 Imports, Forever 21, American Eagle Outfitters, Finish Line, Toys R Us, Claire's Stores, Bath & Body Works, Payless ShoeSource, DSW, Express, New York & Company, GUESS, Charming Charlie.

Who works at Carter's?

Bertha Serrano (Manager)

Michael Casey (ceo)

Brenda Carter (Manager)

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You can find out what it is like to work at Carter's, also known as CARTERS INC, Carter, Carter's, Carter's Inc, Carter's Inc., Carter's, Inc. and Carters/Oshkosh.

Zippia gives an in-depth look into the details of Carter's, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Carter's. The employee data is based on information from people who have self-reported their past or current employments at Carter's. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Carter's and its employees or that of Zippia.