Casio USA history

The company name initially used Kashio in Japanese kanji, but the name was then changed to katakana as the brand grew more popular in October 1960.

In order to meet the growing demand, a new factory was built in Yamato-machi, Kitatama-gun (now Higashi Yamato City), and it entered full production in 1960.

February 1962 Sales Department established, with a dual sales system employing dealer and direct sales

August 1962 Cabicon O-1 in the IDP system machine series developed, a relay computer combined with an electric typewriter using punched-tape technology

The entire output from all Japanese electronic manufacturers in 1965 was only about 5,000 units.

The 101 began exporting to Australia in 1966, and a European office was established in Switzerland the following year.

September 1967 Casio enters the US and Canadian markets (OEM partnership with Commodore)

October 1967 AL-1000, the world’s first programmable electronic desktop calculator with program, released

Casio calculators were well received around the world, and total production reached the 100,000 mark by 1969.

In 1970, Casio Inc. (now Casio America, Inc.) was established in the United States, and Casio Computer Co.

The Casio Mini, which debuted in 1972, was in fact the world's first calculator aimed at the mass market.

G.m.b.H. Deutschland (now Casio Europe G.m.b.H.) was established in Germany in 1972.

1974: Company enters the digital watch field with the launch of the Casiotron.

Casio's worldwide calculator sales reached 10 million in 1974.

Casio watches quickly became a hit after their release in 1974.

1980: With introduction of the Casiotone 201, Casio begins producing electronic musical instruments.

The total number of all calculators sold by Casio reached 100 million units in 1980.

Casio introduced electronic keyboards into the United States market in 1980.

In 1983, the total number of electronic keyboards sold in the United States numbered less than 300,000.

The Baby-G became a fashion icon, while the G-Shock remained the choice for the adventurous and the outdoorsy types.‍Casio even began to revolutionise marketing, as their iconic watches began to appear in films as early as the release of Back to the Future in 1985.

Units also opened in Hong Kong, South Korea, and Tokyo in 1987, and a new series of automated data-processing machines were shipped.

Then in 1990, the company opened plants in California and in Mexico.

In 1991, the firm founded Casio Electronic Devices to begin marketing its component products, including miniaturized electronic circuitry and LCDs.

Casio planned full-scale marketing of this new computer in early 1991 and strengthened its sales network.

Casio's diaries were such a hit that production had to expand 20 percent in 1994 to keep up with demand.

Sales of the diaries helped Casio increase its revenues in Japan in 1994, but the strong yen continued to cut into the profitability of the company's exports.

Casio also introduced a low-cost digital camera in 1995.

Casio became the world's first mass producer of digital cameras in 1995 when it shipped the QV-10 digital camera with an LCD monitor.

Casio began marketing a home-use video phone in 1995 that was reasonably priced and worked well on regular analog telephone circuits.

In December 1999 Casio entered into an alliance with a unit of Siemens AG of Germany for the development of a next-generation Pocket PC that would include multimedia, wireless Internet, and mobile telephone capabilities.

1999: Company posts the first full-year loss in its history.

It was at this time that Casio began seriously targeting the corporate sector with its Pocket PC. In June of 2000, Casio and Sybase Inc.'s iAnywhere Solutions unit forged a joint venture to make mobile e-business products and market them on a global scale.

Casio returned to the black in fiscal 2000, posting net income of ¥6.17 billion ($58.2 million) on revenues of ¥410.34 billion ($3.87 billion). Among the initiatives taken that year were the formation of a number of alliances in the areas of mobile and wireless technologies.

In 2004, the company developed a scientific calculator capable of displaying fractions, square roots, and other symbols as they are shown in textbooks.