Catalina overview

Precision that powers performance
The staff at Catalina come from unusually diverse demographic backgrounds. The company is 44.4% female and 43.9% ethnic minorities. Even though it has great demographic diversity, Catalina notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 65.9%. Despite having coworkers who agree with each other about politics, employees at Catalina tend to have relatively short tenures. Staff members usually stay with the company for 2.9 years. The average employee at Catalina makes $60,044 per year. Pay at Catalina is significantly lower than some of its highest paying competitors, like Lexmark International, The NPD Group, and ARC Group Worldwide, which pay $87,386, $82,574, and $82,391, respectively.
Based in Florida, Catalina is a key player in the internet industry with 1,200 employees and an annual revenue of $375.0M.







Founded in



Saint Petersburg, FL


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The team at Catalina

The Culture At Catalina

Information provided by the company
Without fail, embody Catalina values
A passion for innovation and entrepreneurship drives our group to deliver the best performing marketing activation and attribution solutions within the industry!
Intellectual curiosity, creativity and passion to deliver new solutions for the next generation of technology

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Catalina Rankings

Catalina is ranked #33 on the Best Companies to Work For in Florida list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Catalina Salaries

How much does Catalina pay?
The national average salary for a Catalina employee in the United States is $60,044 per year. Employees in the top 10 percent can make over $102,000 per year, while employees at the bottom 10 percent earn less than $35,000 per year.
Salary Score
Average Employee Earnings

Catalina Salaries By Job Title

While the average employee salary at Catalina is $60,044, there is a big variation in pay depending on the role. The higher paying positions at Catalina include Partner-Director, Director Of Analytics, Business Development Director, and Manager And Consultant. A typical Partner-Director salary at Catalina is $108,023. Some of the other roles at Catalina are Housekeeper and Cashier. A worker with the title Housekeeper at Catalina earns an average salary of $21,678 per year.

Catalina careers

On average, employees at Catalina stay with the company for 2.9 years. Employees most commonly join Catalina after leaving Verizon. When they leave Catalina, they most frequently get their next job at The Nielsen Company.

Average Length of Employment
Siemens3.9 years
Reed's3.8 years


2.9 years
Top Employers Before Catalina
Verizon8.2 %
IRI6.2 %
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Top Employers After Catalina
Walmart7.3 %
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Catalina Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


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Catalina Competitors

Some of the competitors of Catalina are Lexmark International, The NPD Group, and ARC Group Worldwide. The wages at Lexmark International average higher than the other similar companies, where the median salary is $87,386 per year. The employees at The NPD Group earn an average yearly salary of $82,574 per year, and the salaries at ARC Group Worldwide average $82,391 per year.

Frequently Asked Questions about Catalina

When was Catalina founded?

Catalina was founded in 1983.

How many Employees does Catalina have?

Catalina has 1,200 employees.

How much money does Catalina make?

Catalina generates $375.0M in revenue.

What industry is Catalina in?

Catalina is in the manufacturing industry.

What type of company is Catalina?

Catalina is a private company.

Who are Catalina's competitors?

Catalina competitors include Reed's, Siemens, Key Technology, Technical Services, Signature Group Holdings, Gilbarco Veeder-Root, The NPD Group, CTS, Anacomp, EIS, Canon USA, NewMarket, Arbonne International, Rogers, Lexmark International, ARC Group Worldwide, ROAD MACHINERY SUPPLIES, Dukes, Artech Information Systems, REI.

Where is Catalina's headquarters?

Catalina's headquarters is in Saint Petersburg, FL.

What is Catalina's website?

You can find the Catalina website at

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You can find out what it is like to work at Catalina, also known as CATALINA MARKETING CORP, Catalina and Catalina Marketing Corporation.

Zippia gives an in-depth look into the details of Catalina, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Catalina. The employee data is based on information from people who have self-reported their past or current employments at Catalina. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Catalina and its employees or that of Zippia.