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Working at Catalina

Zippia score 4.8

Overview

JobsSalaryRevenueLocationsReviewsHistoryDemographicsCompetitorsCEO & Executives

Catalina overview

Industry
Internet Software & Services
Revenue
$310M
Headquarters
Saint Petersburg, FL
Employees
1,233
Founded in
1983
Website
Organization type
Private
CEO
Wayne Powers
Social media
Catalina's personalized digital media drives loyalty and measurable sales outcomes for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalina.com or follow us on Twitter @Catalina. Since 1983, Catalina has been committed to helping manufacturing and retail brands deliver unprecedented performance and healthier outcomes. Our proprietary in- and out-of-store marketing platforms enable the delivery of the right message to the right audience in the right environment so clients can successfully build their brands for less. Only Catalina sees the evolving purchase histories of more than 75 percent of U.S. shoppers and 130 million health consumers. We use this precise transaction-level insight to help clients develop customized, measurable campaigns to acquire, maximize, and retain their most valuable consumers, or to incite healthier patient behavior. Catalina reaches consumers through multiple delivery channels. Our in-store network consists of 50,000 food, drug, and mass merchant locations worldwide. In the United States, Catalina is installed in more than 26,000 locations. In addition, Catalina's CouponNetwork.com is one of the world's largest consumer couponing sites.
The staff at Catalina come from unusually diverse demographic backgrounds. The company is 49.3% female and 43.9% ethnic minorities. Despite its diversity in other areas, Catalina employees are noticeably lacking in political diversity. It has an unusually high proportion of employees who are members of the Democratic Party, at 68.0%. Employees seem to enjoy working in an otherwise diverse workplace that is dominated by members of the Democratic Party. Catalina has great employee retention with staff members usually staying with the company for 4.0 years.The average employee at Catalina makes $67,942 per year. Pay at Catalina is significantly lower than some of its highest paying competitors, like Marin Software, ValueClick, and Match Group, which pay $96,900, $96,041, and $94,783, respectively.
Based in Florida, Catalina is a key player in the internet industry with 1,233 employees and an annual revenue of $310.0M.

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The team at Catalina

  • The key people at Catalina is Wayne Powers.
Key people
Wayne Powers

Catalina rankings

Catalina is ranked #28 on the Best Internet companies to work for in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Catalina salaries

Average Catalina salary
$67,942
yearly
$32.66 hourly
Updated March 14, 2024

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Catalina diversity

9.9
Diversity score
We calculated Catalina’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Catalina’s workforce.
Catalina diversity summary. Zippia estimates Catalina's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Catalina's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Catalina's workforce.
  • Catalina has 1,233 employees.
  • 49% of Catalina employees are women, while 51% are men.
  • The most common ethnicity at Catalina is White (56%).
  • 21% of Catalina employees are Hispanic or Latino.
  • 10% of Catalina employees are Black or African American.
  • The average employee at Catalina makes $67,942 per year.
  • Catalina employees are most likely to be members of the democratic party.
  • Employees at Catalina stay with the company for 4.0 years on average.

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Catalina office locations

Catalina is headquartered in Saint Petersburg, FL

Biggest Catalina locations

RankCityJob countAvg. salary
1Saint Petersburg, FL3$61,130

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Catalina financial performance

9.8
Performance score

Highest paying Catalina competitors

Compare Catalina salaries to competitors, including Marin Software, ValueClick, and Match Group. Employees at Marin Software earn the highest average yearly salary of $96,900. The salaries at ValueClick average $96,041 per year, and the salaries at Match Group come in at $94,783 per year.
RankCompanyAverage salaryJobs
1$96,9000
2$96,0410
3$94,7830
4$87,3150
5$86,9070
6$85,5610
7$85,5360
8$85,5160
9$84,9830
10$84,5850
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    Updated March 14, 2024

    Zippia gives an in-depth look into the details of Catalina, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Catalina. The employee data is based on information from people who have self-reported their past or current employments at Catalina. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Catalina. The data presented on this page does not represent the view of Catalina and its employees or that of Zippia.

    Catalina may also be known as or be related to Catalina, Catalina Marketing and Catalina Marketing Corporation.