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Become A Category Analyst

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Working As A Category Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $70,694

    Average Salary

What Does A Category Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Category Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Category Analyst Jobs

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Category Analyst Career Paths

Category Analyst
Business Analyst Program Manager Product Manager
Brand Manager
5 Yearsyrs
Senior Sales Analyst Sales Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Development Manager Program Manager Product Manager
Category Manager
8 Yearsyrs
Brand Manager Trade Marketing Manager Planning Manager
Demand Planning Manager
10 Yearsyrs
Senior Analyst Information Technology Manager Purchasing Manager
Director Of Global Sourcing
14 Yearsyrs
Account Executive Territory Manager Account Manager
Key Account Manager
7 Yearsyrs
Supply Chain Analyst Senior Analyst Research Manager
Market Research Manager
7 Yearsyrs
Senior Sales Analyst Sales And Operations Manager Area Manager
Merchandising Manager
5 Yearsyrs
Business Analyst Product Manager Sales Manager
National Account Manager
8 Yearsyrs
Development Manager Marketing Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Senior Analyst Senior Finance Analyst
Planning Manager
8 Yearsyrs
Business Development Manager Marketing Consultant Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Brand Manager Operations Director Project Director
Research Manager
6 Yearsyrs
Business Development Manager Senior Account Manager Account Executive
Sales/Marketing
5 Yearsyrs
Account Executive Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Project Manager Project Director Market Research Analyst
Senior Research Analyst
5 Yearsyrs
Category Manager Marketing Manager Operations Manager
Supply Chain Manager
10 Yearsyrs
Category Manager National Account Manager Account Executive
Territory Sales Manager
7 Yearsyrs
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Do you work as a Category Analyst?

Category Analyst Demographics

Gender

Female

53.0%

Male

45.9%

Unknown

1.1%
Ethnicity

White

60.7%

Hispanic or Latino

16.3%

Asian

9.9%

Black or African American

9.7%

Unknown

3.4%
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Languages Spoken

Spanish

42.9%

Mandarin

14.3%

Chinese

9.5%

Italian

9.5%

German

4.8%

Urdu

4.8%

Hindi

4.8%

Cantonese

4.8%

Arabic

4.8%
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Category Analyst Education

Schools

University of Phoenix

19.7%

University of Arkansas, Fayetteville

6.8%

John Brown University

6.8%

Western Michigan University

6.8%

California State University - East Bay

6.1%

Northern Illinois University

6.1%

NorthWest Arkansas Community College

5.3%

University of Houston

4.5%

Drexel University

3.8%

Marquette University

3.8%

Ramapo College of New Jersey

3.0%

Saint Joseph's University

3.0%

Arizona State University

3.0%

San Jose State University

3.0%

Southern Methodist University

3.0%

University of Wisconsin Extension

3.0%

Northern Kentucky University

3.0%

DePaul University

3.0%

University of California - Berkeley

3.0%

Michigan State University

3.0%
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Majors

Business

42.2%

Marketing

19.5%

Communication

4.5%

Management

4.1%

Finance

4.1%

Accounting

3.9%

Economics

1.9%

Computer Information Systems

1.9%

Supply Chain Management

1.9%

Education

1.7%

Psychology

1.7%

Political Science

1.7%

History

1.7%

Criminal Justice

1.5%

Specialized Sales And Merchandising

1.5%

English

1.3%

Sociology

1.3%

International Business

1.1%

Computer Science

1.1%

Management Science

1.1%
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Degrees

Bachelors

59.1%

Masters

25.0%

Other

9.7%

Associate

3.1%

Certificate

2.9%

Diploma

0.2%
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Job type you want
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Part Time
Internship
Temporary

Real Category Analyst Salaries

Job Title Company Location Start Date Salary
SR. Category Analyst Arris Technology, Inc. CA Aug 31, 2016 $111,530
Senior Category Analyst Direct Energy, LP Houston, TX Jul 09, 2016 $83,512
SR. Category Analyst, Walmart Team The J.M. Smucker Company Rogers, AR Jan 11, 2016 $82,500
SR. Category Analyst, Walmart Team The J.M. Smucker Company Rogers, AR Feb 24, 2016 $82,500
Senior Category Analyst Direct Energy, LP Houston, TX May 12, 2015 $80,000
Category Analyst General Instrument Corporation Horsham, PA Jan 21, 2014 $78,915
Category Analyst, Walmart Team The J.M. Smucker Company Rogers, AR Nov 01, 2013 $77,000
SR. Category Analyst American Greetings Corporation Cleveland, OH Jul 10, 2015 $72,500
Category Analyst Sara Lee Corporation Bentonville, AR Jul 16, 2010 $72,100
SR. Category Analyst American Greetings Corporation Cleveland, OH Oct 01, 2013 $69,707
SR. Category Analyst NBTY, Inc. Bohemia, NY May 12, 2016 $63,860
SR. Category Analyst NBTY, Inc. Bohemia, NY Feb 05, 2016 $62,000
Data Category Analyst SMI Media Inc. New York, NY Aug 13, 2015 $61,000 -
$71,000
Category Sales Analyst Home Market Foods, Inc. Norwood, MA Aug 13, 2015 $60,000
Senior Category Analyst Arris Technology, Inc. Horsham, PA May 25, 2016 $59,363 -
$93,500
Category Analyst The Fishin' Company Rogers, AR Sep 01, 2015 $55,000
Category Analyst American Express TRS Co., Inc. Phoenix, AZ Oct 01, 2012 $52,650
Data Category Analyst SMI Media Inc. New York, NY Aug 27, 2014 $50,000 -
$70,000
Data Category Analyst SMI Media Inc. New York, NY Aug 14, 2013 $50,000 -
$70,000
Data Category Analyst SMI Media Inc. New York, NY Aug 13, 2013 $50,000 -
$70,000
Category Analyst The Scotts Miracle-GRO Company Eau Claire, WI Feb 11, 2011 $50,000 -
$60,000

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Top Skills for A Category Analyst

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  1. Product Categories
  2. Consumer Insights
  3. New Item Presentations
You can check out examples of real life uses of top skills on resumes here:
  • Managed the day to day transactions for product categories including beer, wine, spirits, general merchandise and grocery.
  • Partnered with Customer Development Managers to support key initiatives by utilizing category and consumer insights to drive renovation / innovation.
  • Assisted Account Managers in new item presentations.
  • Provided monthly updated Nielsen reports including top lines, display tie-ins, and comprehensive Texas reports and promotional recaps.
  • Project managed and enhanced IRI database including complete rework of all category classifications.

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