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Become A Category Analyst

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Working As A Category Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $60,000

    Average Salary

What Does A Category Analyst Do At Pinnacle Foods

* Includes the following; other duties may be assigned.
* Develop and maintain weekly/monthly management reports recapping IRI and POS.
* Develop compelling fact-based presentations for customer and internal audiences.
* Support shelving, merchandising, assortment and retail pricing (SMART) objectives.
* Provide the Category and Sales Team with post promotional analysis in support of display, feature and price point compliance, and forecasting to improve future event effectiveness.
* Collaborate with Shopper, Marketing, and Space Management resources to develop insights led, efficient and differentiated “Customer First” solutions at shelf

What Does A Category Analyst Do At Coty Inc.

* _
* Modular Drawing – Work with Category Team in drawing of all Walmart modular and reporting.
* Weekly Reporting
* Effectively analyze and communicate chain's business to achieve and improve profit, volume, and share growth targets on a weekly, monthly, and ad hoc basis.
* Provide all requested information in an accurate timely fashion.
* Nielsen Reporting – Provide weekly/monthly reporting via Nielsen, both POS and Panel
* Maintain item and trait attributes for categories assigned.
* Monitor sales and identify business opportunities based on findings from specific business data.
* Review with Category Managers to ensure key sales initiatives are achieved and business opportunities identified.
* Provide effective and actionable insights to Category Managers in order to identify and realize all potential sales opportunities.
* Data provided should help develop collaborative business solutions to drive category growth and share gain.
* Serve as an analytical resource to the Category Management and Sales teams by providing support with syndicated, customer, and advertisement data sources.
* Analysis should uncover market trends and deliver category insights to develop collaborative business solutions.
* Assist in developing presentations that highlight category performance and identify key growth opportunities.
* Work closely with Category Managers to ensure analysis and communication is consistent with Coty Beauty priorities and preferred format.
* Monitor and report on all competitive market intelligence, both retailer and brand
*

What Does A Category Analyst Do At Revlon

* Responsible for developing and presenting fact based business analytics for assigned categories including promotion evaluation for effectiveness and efficiency, applicable customer-specific data analysis, AC Nielsen and other database analysis, brand/category trends, marketing plans, objectives, and space recommendations.
* Functions as the data expert to support the internal team in all selling processes, forecasting Consumption, Gross Sales, Loyalty, and Marketing Development Funds.
* Play a key support role in building the annual business plan based upon analytical review of historical and competitive data and strategic direction for the category, brand and customer.
* Analyze current and historical customer data and formulate customer presentation materials and ensure accurate customer scorecards to support the Walmart and the CBD team.
* Build customer and promotional analysis from promotional accountability to circular productivity.
* Effective management of MDF:
* Work collaboratively within Revlon Customer team to develop calendar of in-store tactics & promotional plans (timing to align with internal IBP calendar as well as external customer timing.)
* Provide analytics associated with trade spend/MDF (consumption base line/lift, gross sales, MDF spend/costs by event).
* Prepare and document assumptions that drive MDF cost estimates and ensure records of assumptions are retained.
* Consolidate analytics into financial summary to provide to finance to run P&Ls.
* Provide post mortem event analysis.
* With Finance, conduct monthly OIA (Off invoice allowance) review to track OIA spending and make adjustments when necessary

What Does A Category Analyst Do At Elizabeth Arden, Inc.

* Weekly reporting and commentary: Download weekly POS data and run reports summarizing trends and identifying key changes to prior period.
* Verify results versus scorecard information.
* Investigate data questions, if any.
* Update other weekly reports, such as new item tracking, tests, advertising, special displays, etc.
* Code all new items on a weekly basis.
* Calculate lift on advertising, demo event, coupons or any other event.
* Run ad-hoc reports as specified by category management team (Examples: inventory levels, markdown exposure, top brands by category, sales reports by period, identify/estimate future deletions, calculate space needs, etc).
* Prepare and pull sales information for meeting presentations as specified.
* Run sales information by item by cluster since last modular update.
* Pull average in stock information and current inventory levels.
* Calculate index using units, sales and width (space allocation).
* Recommend item deletions by planogram.
* Recommend new item additions by planogram, by reviewing resources such as NPD, IRI rankings.
* Review and recommend any additions of existing items to other planograms.
* Help draw modulars using Prospace with buyer s suggestions.
* May involve physically setting the most common version in modular room.
* Provide analytical support to sales for internal budgeting and forecasting processes
* Analyze inventory positions by item at store level, identify problem store/item areas.
* Visit and perform pricing survey every other month and take pictures

What Does A Category Analyst Do At Fresenius Medical Care North America

* The Sr.
* Category Analyst plays a key role supporting the category management team.
* Key responsibilities include:
* Leads and/or contributes to low to medium complex supplier negotiations.
* Performs proposal analysis, including price analyses, “Should Cost” modeling, and benchmarking.
* Assists with securing internal stakeholder’s buy-in to procurement initiatives
* Contributes to annual cost savings goals that directly affect company financials and growth plans
* Through data analysis identifies future opportunities for year over year cost reductions
* Prepares and administers eSourcing events (RFP, RFI, & eAuctions) for the qualification and selection of suppliers,
* Manages data collection, analysis, dissemination and integration from a variety of sources to deliver meaningful, actionable insights that are supported by statistical analyses.
* Analyzes large amounts of data and provides in-depth analysis needed to support services within the business operations to meet operational and strategic goals.
* Access all spend-data sources within and outside the enterprise.
* Use technology & templates to develop regular reporting that provides insight, identify opportunities and deliver solutions.
* Identifies industry benchmarks for practice and product comparison.
* Synthesizes data from diverse sources; present findings and opportunities in clear, concise manner.
* Establishes and builds relationships with stakeholders across corporate and clinical divisions
* Supports Category Manager in enabling of key category sourcing strategies.
* Establishes and monitors Key Performance Indicators (KPIs) for top suppliers with category manager
* Provide visibility on the historical spends data and trends, business intelligence, and market intelligence.
* Will be a key support in developing sophisticated category sourcing strategies to best leverage existing spends.
* Other duties and projects as assigned.
* Professional and FinancialServices Category focus_
* The Sr Category Analyst
* will provide analytic support to this large spend category by:
* Providing
* clear transparency of Professional and Financial Services spend by business
* unit (“BU”) in order to identify the procurement optimization opportunities.
* Providing
* data analysis to aid BU and Category Managers in procurement optimization.
* Supports
* Quarterly Business Reviews (QBRs) with key suppliers.
* Reviewing
* and reconciling any discrepancies to the contract.
* Enhance
* core spend data with vital business intelligence including external market
* intelligence for Professional and Financial Services.
* Providing
* category operations / implementation assistance.
* Analyst
* will audit existing spend data management capabilities within various Professional
* Services subcategories (HR Services, Consulting Services, Legal Services,
* Medical Science and Research) and Financial Services subcategories (Accounting
* and Auditing, Banking and Investment, Credit Agencies, Leasing, Insurance and
* Retirement Services).
* Ability
* to create a clear strategic category sourcing vision and strategy.
* An
* understanding of sourcing methodologies (especially within assigned categories)
* and tools.
* Demonstrated
* experience developing and implementing strategies that have yielded measurable
* business results
* Working
* knowledge of industry tools/applications

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How To Become A Category Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Category Analyst jobs

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Real Category Analyst Salaries

Job Title Company Location Start Date Salary
SR. Category Analyst Arris Technology, Inc. CA Aug 31, 2016 $111,530
Senior Category Analyst Direct Energy, LP Houston, TX Jul 09, 2016 $83,512
SR. Category Analyst, Walmart Team The J.M. Smucker Company Rogers, AR Jan 11, 2016 $82,500
SR. Category Analyst, Walmart Team The J.M. Smucker Company Rogers, AR Feb 24, 2016 $82,500
Senior Category Analyst Direct Energy, LP Houston, TX May 12, 2015 $80,000
Category Analyst General Instrument Corporation Horsham, PA Jan 21, 2014 $78,915
Category Analyst, Walmart Team The J.M. Smucker Company Rogers, AR Nov 01, 2013 $77,000
SR. Category Analyst American Greetings Corporation Cleveland, OH Jul 10, 2015 $72,500
Category Analyst Sara Lee Corporation Bentonville, AR Jul 16, 2010 $72,100
SR. Category Analyst American Greetings Corporation Cleveland, OH Oct 01, 2013 $69,707
SR. Category Analyst NBTY, Inc. Bohemia, NY May 12, 2016 $63,860
SR. Category Analyst NBTY, Inc. Bohemia, NY Feb 05, 2016 $62,000
Data Category Analyst SMI Media Inc. New York, NY Aug 13, 2015 $61,000 -
$71,000
Category Sales Analyst Home Market Foods, Inc. Norwood, MA Aug 13, 2015 $60,000
Senior Category Analyst Arris Technology, Inc. Horsham, PA May 25, 2016 $59,363 -
$93,500
Category Analyst The Fishin' Company Rogers, AR Sep 01, 2015 $55,000
Category Analyst American Express TRS Co., Inc. Phoenix, AZ Oct 01, 2012 $52,650
Data Category Analyst SMI Media Inc. New York, NY Aug 27, 2014 $50,000 -
$70,000
Data Category Analyst SMI Media Inc. New York, NY Aug 14, 2013 $50,000 -
$70,000
Data Category Analyst SMI Media Inc. New York, NY Aug 13, 2013 $50,000 -
$70,000
Category Analyst The Scotts Miracle-GRO Company Eau Claire, WI Feb 11, 2011 $50,000 -
$60,000

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Top Skills for A Category Analyst

ConsumerInsightsCategoryManagementNewItemPresentationsACNielsenIRISKUAnalyticalSupportCategoryReviewsRetailAccountsPOSSpectraLinkBuyersMarketTrendsDataAnalysisMarketShareSalesDataSafewayJDABeverage

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Top Category Analyst Skills

  1. Consumer Insights
  2. Category Management
  3. New Item Presentations
You can check out examples of real life uses of top skills on resumes here:
  • Identified marketing opportunities and provided highly actionable consumer insights to Fortune 500 clients.
  • Act as liaison between the Category Management group and the Data warehouse team for reporting requirements and updates.
  • Assisted Account Managers in new item presentations.
  • Worked closely with suppliers and utilized AC Nielsen data to determine product mix on Web site.
  • Assess IRI data, collaborate findings and make recommendations.

Top Category Analyst Employers

Category Analyst Videos

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