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The differences between category analysts and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a category analyst and a marketing analyst. Additionally, a category analyst has an average salary of $60,658, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a category analyst include powerpoint, IRI and data analysis. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Category Analyst | Marketing Analyst | |
| Yearly salary | $60,658 | $59,380 |
| Hourly rate | $29.16 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 17,182 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A category analyst is responsible for evaluating the category management systems to improve efficiency and maximize the productivity of distribution departments and achieve the highest customer satisfaction. Category analysts coordinate with suppliers and third-party vendors, negotiate pricing contracts, research on current market trends for product selection, and maintain the adequacy of stock inventories. They also develop cost-reduction techniques by conducting data analysis and studying the current operational policies. A category analyst works closely with the marketing and sales team to identify business opportunities, implementing promotional techniques, and increase brand awareness to the public market.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Category analysts and marketing analysts have different pay scales, as shown below.
| Category Analyst | Marketing Analyst | |
| Average salary | $60,658 | $59,380 |
| Salary range | Between $43,000 And $84,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Amazon | Meta |
| Best paying industry | Education | Finance |
There are a few differences between a category analyst and a marketing analyst in terms of educational background:
| Category Analyst | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category analysts' and marketing analysts' demographics:
| Category Analyst | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.4% Female, 51.6% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.9% White, 65.2% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |