Post job

What is a category manager and how to become one

Updated January 8, 2025
4 min read
introduction image

A category manager is a person responsible for overseeing a particular product category or group of products within a company. They are responsible for analyzing market data, identifying trends, and developing strategies to optimize sales and profitability.They work closely with suppliers and internal teams to manage inventory levels, negotiate favorable pricing, and develop marketing campaigns. A successful category manager must have strong analytical and communication skills to effectively manage and drive business growth.

ScoreCategory ManagerUS Average
Salary
7.7

Avg. Salary $102,035

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 44.28%

male 55.72%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

What are the pros and cons of being a category manager?

Pros

  • Opportunity to work with cross-functional teams and learn about different aspects of business

  • High level of responsibility and autonomy in decision-making

  • Competitive compensation and benefits packages

  • Chance to develop strategic thinking and analytical skills

  • Opportunity for career advancement within the company

Cons

  • High level of stress and pressure to meet sales targets and performance metrics

  • Long hours and weekend work may be required during peak seasons

  • Need for constant monitoring of market trends and competitor activity

  • Risk of burnout due to high workload

  • Potential for conflict with other departments over resource allocation or project prioritization.

Category manager career paths

Key steps to become a category manager

  1. Explore category manager education requirements

    Most common category manager degrees

    Bachelor's

    73.7 %

    Master's

    14.2 %

    Associate

    8.1 %
  2. Start to develop specific category manager skills

    SkillsPercentages
    Strategic Sourcing8.12%
    Category Strategy7.88%
    Supplier Performance5.25%
    Supplier Relationships4.15%
    Customer Service3.89%
  3. Complete relevant category manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New category managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a category manager based on U.S. Bureau of Labor Statistics data and data from real category manager resumes.
  4. Research category manager duties and responsibilities

    • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
    • Manage and create purchase plans and OTB's.
    • Design and manage all BTL plans for the brands.
    • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  5. Prepare your category manager resume

    When your background is strong enough, you can start writing your category manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a category manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable category manager resume templates

    Build a professional category manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your category manager resume.
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
    Category Manager Resume
  6. Apply for category manager jobs

    Now it's time to start searching for a category manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first category manager job

Zippi

Are you a category manager?

Share your story for a free salary report.

Average category manager salary

The average category manager salary in the United States is $102,035 per year or $49 per hour. Category manager salaries range between $74,000 and $138,000 per year.

Average category manager salary
$102,035 Yearly
$49.06 hourly

What am I worth?

salary-calculator

How do category managers rate their job?

5/5

Based on 2 ratings

5 stars

4 stars

3 stars

2 stars

1 star

Category manager reviews

profile
5.0
A zippia user wrote a review on Sep 2022
Pros

Reviewing Brand Performance and competitive information. Also, I enjoying identifying the white space and opportunities to grow.

Cons

Super tight deadlines.


profile
5.0
A zippia user wrote a review on May 2019
Pros

- Lot of challenges, a lot - Lot to innovate, to make customer's shopping experience beautiful, every month - Quick decision making, fail at times, learn every time - Big on power, bigger on responsibilities - Buck stops at you

Cons

- 24 X 7 on the toes - Manage across categories, across vendors - Keep all vendors happy, which you cannot - Failure of any cross-functional team will make you suffer from every angle


Working as a category manager? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Category manager FAQs

Search for category manager jobs

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs