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The differences between category managers, marketing and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a brand marketing manager. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Category Manager, Marketing | Brand Marketing Manager | |
| Yearly salary | $104,562 | $91,940 |
| Hourly rate | $50.27 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Category managers, marketing and brand marketing managers have different pay scales, as shown below.
| Category Manager, Marketing | Brand Marketing Manager | |
| Average salary | $104,562 | $91,940 |
| Salary range | Between $79,000 And $138,000 | Between $64,000 And $131,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Morgan Lewis |
| Best paying industry | - | Media |
There are a few differences between a category manager, marketing and a brand marketing manager in terms of educational background:
| Category Manager, Marketing | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and brand marketing managers' demographics:
| Category Manager, Marketing | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |