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The differences between category managers, marketing and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a marketing account manager. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Category Manager, Marketing | Marketing Account Manager | |
| Yearly salary | $104,562 | $67,983 |
| Hourly rate | $50.27 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Category managers, marketing and marketing account managers have different pay scales, as shown below.
| Category Manager, Marketing | Marketing Account Manager | |
| Average salary | $104,562 | $67,983 |
| Salary range | Between $79,000 And $138,000 | Between $50,000 And $91,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | American Tower |
| Best paying industry | - | Energy |
There are a few differences between a category manager, marketing and a marketing account manager in terms of educational background:
| Category Manager, Marketing | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and marketing account managers' demographics:
| Category Manager, Marketing | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |