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The differences between category managers, marketing and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a marketing manager/project manager. Additionally, a category manager, marketing has an average salary of $104,562, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Category Manager, Marketing | Marketing Manager/Project Manager | |
| Yearly salary | $104,562 | $78,368 |
| Hourly rate | $50.27 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Category managers, marketing and marketing manager/project managers have different pay scales, as shown below.
| Category Manager, Marketing | Marketing Manager/Project Manager | |
| Average salary | $104,562 | $78,368 |
| Salary range | Between $79,000 And $138,000 | Between $56,000 And $109,000 |
| Highest paying City | - | Carson City, NV |
| Highest paying state | - | Nevada |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a category manager, marketing and a marketing manager/project manager in terms of educational background:
| Category Manager, Marketing | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and marketing manager/project managers' demographics:
| Category Manager, Marketing | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |