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The differences between category managers, marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a category manager, marketing and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $104,562 average annual salary of a category manager, marketing.
The top three skills for a category manager, marketing include digital marketing, project management and strategic sourcing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.
| Category Manager, Marketing | Senior Manager Of Marketing | |
| Yearly salary | $104,562 | $118,350 |
| Hourly rate | $50.27 | $56.90 |
| Growth rate | 10% | 10% |
| Number of jobs | 112,118 | 109,064 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A category manager of marketing typically works at retail establishments where they are in charge of managing a particular category of products such as clothing, household supplies, electronics, etc. Among their responsibilities include setting sales and marketing objectives, managing marketing teams, gathering and analyzing data to determine product line ups, coordinating staff, overseeing the inventory of supplies, and participate in creating marketing materials. Moreover, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
Category managers, marketing and senior managers of marketing have different pay scales, as shown below.
| Category Manager, Marketing | Senior Manager Of Marketing | |
| Average salary | $104,562 | $118,350 |
| Salary range | Between $79,000 And $138,000 | Between $92,000 And $151,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Roku |
| Best paying industry | - | Technology |
There are a few differences between a category manager, marketing and a senior manager of marketing in terms of educational background:
| Category Manager, Marketing | Senior Manager Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between category managers, marketing' and senior managers of marketing' demographics:
| Category Manager, Marketing | Senior Manager Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.0% Female, 39.0% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |