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Category manager, marketing skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Abhijit Roy,

Abhijit Roy

Below we've compiled a list of the most critical category manager, marketing skills. We ranked the top skills for category managers, marketing based on the percentage of resumes they appeared on. For example, 13.4% of category manager, marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a category manager, marketing needs to be successful in the workplace.

15 category manager, marketing skills for your resume and career

1. Digital Marketing

Here's how category managers, marketing use digital marketing:

Advised senior leadership on content strategy development, process standardization, and integration of digital marketing best practices.
Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.

2. Project Management

Here's how category managers, marketing use project management:

Cost Savings Strategic Project Management, Training & Brainstorming Sessions: Latam locations.
Project Management for the installation of Retalix Demand Analytics Software for auto replenishment of inventory in stores.

3. Strategic Sourcing

Here's how category managers, marketing use strategic sourcing:

Utilized Strategic Sourcing methodology for negotiating pricing to ensure optimal savings and quality products.
Key Strategic Sourcing role in Continuous Improvement Project to eliminate waste, rework and costs from Sign Package process.

4. Channel Marketing

Here's how category managers, marketing use channel marketing:

Analyzed hospital client markets and capabilities to develop cross-channel marketing recommendations designed to grow service line revenue and improve population health.
Led a team of channel marketing managers focused on developing channel marketing programs including new product development and commercialization plans.

5. Integrated Marketing

Here's how category managers, marketing use integrated marketing:

Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
Led global promotional decisions managing integrated marketing campaigns, ultimately increasing awareness and generating business in key and emerging markets.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how category managers, marketing use market research:

Developed consistent method for value-based primary market research sourcing.
Developed and executed sourcing strategy plans for Market Research, Data Acquisition, Sales Training, and Patient Assistance Programs.

7. Market Trends

Here's how category managers, marketing use market trends:

Identify market trends, perform competitive analysis and coordinate competitive price surveys.
Analyzed key market trends and competitive environment to execute against proactive strategies and continuously measured the impact of marketing initiatives.

8. Marketing Campaigns

Here's how category managers, marketing use marketing campaigns:

Promoted to Cisco Programs Manager for building effective marketing campaigns and vendor relationships.
Managed the marketing campaigns of introducing new banners in identified relevant markets.

9. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how category managers, marketing use crm:

Be functional lead in CRM, participating in end-to-end business process analysis/design and participating on cross-functional operations team.
Designed CRM including loyalty program, database management and touch-point optimization to leverage the product offerings and value

10. Consumer Insights

Here's how category managers, marketing use consumer insights:

Constructed and delivered successful sales presentations that incorporated consumer insights and delivered millions of incremental dollars to the top and bottom-line.
Provided recommendations backed by qualitative and quantitative consumer insights on brand performance and consumer requirements to achieve company growth targets.

11. SEO

Here's how category managers, marketing use seo:

Collaborated with web-developers and SEO team to enhance website architecture and user experience.
Developed and executed website research and multivariate testing strategy for SEO implementation.

12. Marketing Mix

Here's how category managers, marketing use marketing mix:

Managed the marketing mix and strategy for all emerging business opportunities in the Americas, including the growing US Foodservice business.
Attracted new customers with contributions made to the marketing mix, effectively targeting precise segments.

13. Category Management

Here's how category managers, marketing use category management:

Created training manuals & workshops for a sales team that didn't understand the way Category Management can help them sell.
Lead sales planning and category management for Northeast customer base representing $1.2B in business.

14. Cost Savings

Here's how category managers, marketing use cost savings:

Cost savings efforts across the International Region.
Achieved cost savings of $1.5MM.

15. Consumer Trends

Here's how category managers, marketing use consumer trends:

Developed, executed and participated in consumer focus groups leading to a greater understanding of consumer trends and preferences.
Meet with vendors to strategically manage category performance, competitive & consumer trends and identify category development opportunities.

What skills help Category Managers, Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on category manager, marketing resumes?

Abhijit Roy

Professor of Marketing, University of Scranton

In general, companies will look to see whether or not the candidate can overall market the company's products. Given the depth and breadth of marketing jobs, the specific skill requirements will vary. For example, a sales manager position will require individuals with high interpersonal skills, advertising positions will look for individuals with creativity, while marketing research positions will demand strong analytical skills. Overall, most companies today are looking for individuals with strong digital marketing and social media skills.

Job market candidates must look for the job descriptions in the ads and ensure they have relevant matching skills that they can include in their resumes.

What hard/technical skills are most important for category manager, marketings?

Abhijit Roy

Professor of Marketing, University of Scranton

The Marketing field has undergone a major paradigmatic shift with the growth of digitization. Hence, hard/technical skills in performing data-driven marketing, social media and data analytics, data visualization, Search Engine Optimization (SEO)/Search Engine Marketing (SEM), content creation and storytelling, and omnichannel communication are critical hard skills that are in great demand today.

What soft skills should all category manager, marketings possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

What category manager, marketing skills would you recommend for someone trying to advance their career?

Ahmad Asady

Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University

Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.

What type of skills will young category manager, marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

Do you want to know more?

List of category manager, marketing skills to add to your resume

The most important skills for a category manager, marketing resume and required skills for a category manager, marketing to have include:

Digital Marketing
Project Management
Strategic Sourcing
Channel Marketing
Integrated Marketing
Market Research
Market Trends
Marketing Campaigns
CRM
Consumer Insights
SEO
Marketing Mix
Category Management
Cost Savings

Consumer Trends
Brand Management
Pricing Strategy
Product Development
Vendor Relationships
Business Results
Product Categories
Brand Marketing
Media Planning
Sales Growth
SEM
Gross Margin
Direct Reports
Gross Profit

ROI
Category Sales
Competitive Landscape
Brand Positioning
Trade Shows
Product Line
Product Portfolio
Competitive Analysis
Sales Presentations
Business Plan
Product Mix
Private Label
Creative Development
Global Sourcing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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