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Become A Catering Sales Manager

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Working As A Catering Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $59,666

    Average Salary

What Does A Catering Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Catering Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Do you work as a Catering Sales Manager?

Catering Sales Manager Jobs

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Catering Sales Manager Career Paths

Catering Sales Manager
Director Of Sales And Marketing Regional Sales Director
Channel Sales Director
10 Yearsyrs
Account Executive Sales Manager
Corporate Sales Manager
6 Yearsyrs
Director Of Catering
7 Yearsyrs
General Manager Restaurant General Manager
Director Of Food And Beverage
9 Yearsyrs
National Sales Manager International Sales Manager
Director Of International Sales
10 Yearsyrs
Group Sales Manager Director Of Sales
Director Of Sales & Service
10 Yearsyrs
Director Of Catering Event Manager
Director Of Special Events
5 Yearsyrs
Director Of Sales And Marketing Account Director
Global Account Director
12 Yearsyrs
Sales And Event Manager Sales Manager
Group Sales Manager
5 Yearsyrs
Sales And Marketing Manager National Sales Manager
International Sales Manager
7 Yearsyrs
Sales And Marketing Manager Senior Account Manager
Manager, Account Executive
5 Yearsyrs
Marketing Manager Market Manager
Market Sales Manager
6 Yearsyrs
Sales Manager Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Operations Manager Outside Sales Representative
Outside Sales Manager
6 Yearsyrs
Sales Manager General Manager
Regional General Manager
8 Yearsyrs
Sales And Event Manager
5 Yearsyrs
General Manager Territory Manager
Sales Development Manager
8 Yearsyrs
Account Manager Strategic Accounts Manager
Strategic Sales Manager
9 Yearsyrs
Account Executive Assistant Vice President
Vice President & Sales Manager
9 Yearsyrs
District Sales Manager Regional Sales And Marketing Manager
West Coast Sales Manager
8 Yearsyrs
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Do you work as a Catering Sales Manager?

Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.6 years
Catering Manager 3.0 years
Top Employers Before
Internship 4.0%
Manager 3.8%
Top Employers After
Manager 2.9%

Do you work as a Catering Sales Manager?

Catering Sales Manager Demographics

Gender

Female

80.4%

Male

18.3%

Unknown

1.3%
Ethnicity

White

62.4%

Hispanic or Latino

16.0%

Black or African American

11.4%

Asian

6.6%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

54.8%

French

13.9%

Korean

4.3%

Russian

3.5%

Italian

3.5%

German

3.5%

Arabic

3.5%

Swedish

1.7%

Mandarin

1.7%

Romanian

0.9%

Gujarati

0.9%

Hindi

0.9%

Danish

0.9%

Norwegian

0.9%

Armenian

0.9%

Thai

0.9%

Kurdish

0.9%

Greek

0.9%

Portuguese

0.9%

Chinese

0.9%
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Catering Sales Manager Education

Schools

Johnson & Wales University

14.9%

University of Phoenix

7.8%

University of Central Florida

7.3%

Florida International University

5.4%

Temple University

4.9%

San Diego State University

4.9%

Michigan State University

4.6%

Florida State University

4.6%

University of Delaware

4.6%

West Virginia University

4.3%

Cornell University

4.3%

University of Houston

4.1%

Northern Arizona University

3.8%

University of Nevada - Las Vegas

3.8%

University of Missouri - Columbia

3.8%

University of Wisconsin - Stout

3.5%

George Washington University

3.5%

Central Michigan University

3.5%

University of Alabama

3.2%

Auburn University

3.2%
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Majors

Business

22.7%

Hospitality Management

20.7%

Communication

8.9%

Health Care Administration

8.4%

Marketing

8.0%

Management

4.8%

Psychology

3.5%

Public Relations

3.1%

Culinary Arts

2.9%

English

2.3%

Education

2.0%

Political Science

1.7%

Liberal Arts

1.6%

General Sales

1.6%

Specialized Sales And Merchandising

1.5%

Fine Arts

1.4%

Journalism

1.4%

Elementary Education

1.2%

Criminal Justice

1.2%

Sociology

1.2%
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Degrees

Bachelors

54.9%

Other

22.7%

Associate

9.1%

Masters

7.8%

Certificate

4.2%

Diploma

0.6%

Doctorate

0.5%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Catering Sales Manager Salaries

Job Title Company Location Start Date Salary
Catering Sales Manager Four Seasons Hotels Limited Scottsdale, AZ Aug 03, 2010 $95,500
Catering Sales Manager Steven Brown Caterers, Inc. Islandia, NY Nov 07, 2016 $74,500
Hotel Catering Sales Manager The Palace Hotel San Francisco, CA Feb 09, 2010 $68,890
Sales and Catering Manager Shawn Shafaii Party and Reception Center Houston, TX Feb 08, 2016 $65,000
Catering Sales Manager Steven Brown Caterers, Inc. New York, NY Jun 30, 2014 $64,000
Catering Sales Manager Brownie's Cafe at Columbia, Inc. New York, NY Jun 18, 2012 $60,000
Catering Sales Manager Brownie's Cafe at Columbia, Inc. New York, NY Jul 02, 2012 $60,000
Hotel Catering Sales Manager The Westin MAUI Resort & Spa Lahaina, HI Dec 31, 2010 $55,670
Hotel Catering Sales Manager The Westin MAUI Resort & Spa Lahaina, HI Oct 02, 2010 $55,670
Hotel Catering Sales Manager Starwood Hotels & Resorts Worldwide, Inc. Houston, TX Oct 14, 2011 $52,378
Catering Sales Manager Akashdeep International Inc. Downers Grove, IL Sep 25, 2013 $49,608
Banquet, Catering, Sales Manager Al Copeland's Investments Inc. Bossier City, LA Aug 28, 2015 $44,805
Catering Sales Manager Sonesta Coconut Grove, Inc. Groveland, FL Sep 15, 2010 $44,429
Banquet, Catering, Sales Manager Copeland's of New Orleans, Inc. Shreveport, LA Aug 28, 2015 $44,085
Banquet, Catering, Sales Manager Copeland's of New Orleans, Inc. Bossier City, LA Aug 28, 2015 $44,085

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How Would You Rate The Salary Of a Catering Sales Manager?

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Top Skills for A Catering Sales Manager

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  1. Banquet Facility
  2. Menu Items
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Developed and implemented sales department procedures, many still in use for newly expanded banquet facility.
  • Developed new corporate business and wedding business -Ensured quality of presentation and selection of menu items.
  • Managed Social Market by maximizing 20,000 square feet of banquet space to meet and exceed sales goals.
  • Detailed and serviced clients previously booked by former Catering Sales Manager without jeopardizing food and beverage revenues.
  • Prepare sales-related documents throughout the sales process (e.g., proposals, contracts, or banquet event orders).

How Would You Rate Working As a Catering Sales Manager?

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Top 10 Best States for Catering Sales Managers

  1. New York
  2. Rhode Island
  3. Colorado
  4. New Jersey
  5. North Carolina
  6. Delaware
  7. Texas
  8. Virginia
  9. Massachusetts
  10. Pennsylvania
  • (2,177 jobs)
  • (154 jobs)
  • (1,040 jobs)
  • (1,088 jobs)
  • (1,123 jobs)
  • (94 jobs)
  • (3,128 jobs)
  • (1,158 jobs)
  • (1,222 jobs)
  • (1,385 jobs)

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