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Become A Catering Sales Manager

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Working As A Catering Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $69,000

    Average Salary

What Does A Catering Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Catering Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Catering Sales Manager Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Catering Manager 3.1 years
Top Careers Before Catering Sales Manager
Manager 4.4%
Internship 4.1%
Top Careers After Catering Sales Manager
Manager 3.1%

Do you work as a Catering Sales Manager?

Catering Sales Manager Demographics

Gender

Female

73.2%

Male

17.6%

Unknown

9.2%
Ethnicity

White

62.7%

Hispanic or Latino

15.6%

Black or African American

11.6%

Asian

6.4%

Unknown

3.6%
Show More
Foreign Languages Spoken

Spanish

55.2%

French

12.1%

Italian

6.1%

Korean

5.5%

German

3.6%

Russian

3.0%

Arabic

3.0%

Mandarin

1.8%

Japanese

1.8%

Swedish

1.2%

Portuguese

1.2%

Romanian

0.6%

Gujarati

0.6%

Hindi

0.6%

Danish

0.6%

Norwegian

0.6%

Armenian

0.6%

Thai

0.6%

Kurdish

0.6%

Greek

0.6%
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Catering Sales Manager Education

Schools

Johnson & Wales University

18.2%

University of Phoenix

10.7%

Florida International University

6.3%

University of Central Florida

6.0%

Michigan State University

4.7%

Arizona State University

4.7%

San Diego State University

4.4%

University of Houston

4.1%

Pennsylvania State University

4.0%

Florida State University

4.0%

University of Nevada - Las Vegas

3.6%

Temple University

3.6%

George Washington University

3.4%

Purdue University

3.4%

University of Delaware

3.4%

Culinary Institute of America

3.3%

Ohio State University

3.1%

New York University

3.0%

Cornell University

3.0%

University of Alabama

2.9%
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Majors

Business

23.1%

Hospitality Management

20.9%

Health Care Administration

9.3%

Communication

7.7%

Marketing

6.8%

Management

4.8%

Culinary Arts

3.7%

Psychology

3.5%

Public Relations

2.9%

Liberal Arts

2.0%

English

2.0%

Political Science

1.8%

Education

1.7%

General Sales

1.7%

Specialized Sales And Merchandising

1.6%

General Studies

1.4%

Journalism

1.3%

Fine Arts

1.3%

Accounting

1.3%

Sociology

1.1%
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Degrees

Bachelors

55.9%

Other

20.5%

Associate

10.9%

Masters

7.6%

Certificate

3.8%

Diploma

0.7%

Doctorate

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$69,000
View Detailed Salary Report
$43,000
Min 10%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$69,000
Median 50%
$110,000
Max 90%
Best Paying Company
Panera Bread Company
Highest Paying City
Philadelphia, PA
Highest Paying State
Delaware
Avg Experience Level
2.8 years
How much does a Catering Sales Manager make at top companies?
The national average salary for a Catering Sales Manager in the United States is $69,267 per year or $33 per hour. Those in the bottom 10 percent make under $43,000 a year, and the top 10 percent make over $110,000.

Real Catering Sales Manager Salaries

Job Title Company Location Start Date Salary
Catering Sales Manager Four Seasons Hotels Limited Scottsdale, AZ Aug 03, 2010 $95,500
Catering Sales Manager Steven Brown Caterers, Inc. Islandia, NY Nov 07, 2016 $74,500
Hotel Catering Sales Manager The Palace Hotel San Francisco, CA Feb 09, 2010 $68,890
Sales and Catering Manager Shawn Shafaii Party and Reception Center Houston, TX Feb 08, 2016 $65,000
Catering Sales Manager Steven Brown Caterers, Inc. New York, NY Jun 30, 2014 $64,000
Catering Sales Manager Brownie's CAFE at Columbia, Inc. New York, NY Jun 18, 2012 $60,000
Catering Sales Manager Brownie's CAFE at Columbia, Inc. New York, NY Jul 02, 2012 $60,000
Hotel Catering Sales Manager The Westin MAUI Resort & Spa Lahaina, HI Oct 02, 2010 $55,670
Hotel Catering Sales Manager The Westin MAUI Resort & Spa Lahaina, HI Dec 31, 2010 $55,670
Hotel Catering Sales Manager Starwood Hotels & Resorts Worldwide, Inc. Houston, TX Oct 14, 2011 $52,378
Catering Sales Manager Akashdeep International Inc. Downers Grove, IL Sep 25, 2013 $49,608
Banquet, Catering, Sales Manager Al Copeland's Investments Inc. Bossier City, LA Aug 28, 2015 $44,805
Catering Sales Manager Sonesta Coconut Grove, Inc. Groveland, FL Sep 15, 2010 $44,429
Banquet, Catering, Sales Manager Copeland's of New Orleans, Inc. Shreveport, LA Aug 28, 2015 $44,085
Banquet, Catering, Sales Manager Copeland's of New Orleans, Inc. Bossier City, LA Aug 28, 2015 $44,085

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Top Skills for A Catering Sales Manager

  1. Banquet Facility
  2. Special Events
  3. Sales Floor
You can check out examples of real life uses of top skills on resumes here:
  • Managed all banquet facility operations; oversaw banquet staff to ensure the clients needs and specifications were met.
  • Booked and recorded special events/weddings.
  • Worked closely with clients on establishing their food and beverage orders for events.
  • Developed new corporate business and wedding business -Ensured quality of presentation and selection of menu items.
  • Executed exemplary customer service to drive customer satisfaction and loyalty before and during their event.

How Would You Rate Working As a Catering Sales Manager?

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Top 10 Best States for Catering Sales Managers

  1. New York
  2. Rhode Island
  3. Colorado
  4. New Jersey
  5. North Carolina
  6. Delaware
  7. Texas
  8. Virginia
  9. Massachusetts
  10. Pennsylvania
  • (2,177 jobs)
  • (154 jobs)
  • (1,040 jobs)
  • (1,088 jobs)
  • (1,123 jobs)
  • (94 jobs)
  • (3,128 jobs)
  • (1,158 jobs)
  • (1,222 jobs)
  • (1,385 jobs)

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