CELSIUS CEO and leadership

Results Driven Executive with over 20 years of broad financial and operational experience with extensive consumer goods background. As Celsius Holdings CEO, John has demonstrated a proven track record of delivering strong business results and shareholder value. He has scaled the organization, implemented new processes and systems, expanded operations in North America, Europe and Asia, and completed multiple rounds of financing, while improving the companies reporting status to Nasdaq. John’s experience spans over 20 years and his corporate financial management, strong back ground in operations, and his ability to look beyond the numbers while driving results and value has been key to his success. Financial and General Management Strengths: • Extensive experience in corporate strategy• Restructuring, Turnarounds and Acquisitions• Go-to-Market plans that drive growth• SEC, NASDAQ, OTC Reporting & Compliance• Public Market Financing• Accounting, Treasury and Controllership• Risk Mitigation & Regulatory Compliance• Employee, Benefits and HR Lifecycle• Inspires & Develops High Performing Talent• Consumer Packaged Goods and Life Science

Experienced Chief Financial Officer with a demonstrated history of working in several industries. Skilled in Cash Flow, Financial Planning, Financial Reporting, Internal controls, International Business, and proficient in numerous ERPs and desktop applications. Strong finance professional with a significant M&A experience.

Manbir Khurana is a Chief Operating Officer at CELSIUS HOLDINGS, INC. and is based in United States.

Results Driven Executive with over 20 years of broad financial and operational experience with extensive consumer goods background. As Celsius Holdings CEO, John has demonstrated a proven track record of delivering strong business results and shareholder value. He has scaled the organization, implemented new processes and systems, expanded operations in North America, Europe and Asia, and completed multiple rounds of financing, while improving the companies reporting status to Nasdaq. John’s experience spans over 20 years and his corporate financial management, strong back ground in operations, and his ability to look beyond the numbers while driving results and value has been key to his success. Financial and General Management Strengths: • Extensive experience in corporate strategy• Restructuring, Turnarounds and Acquisitions• Go-to-Market plans that drive growth• SEC, NASDAQ, OTC Reporting & Compliance• Public Market Financing• Accounting, Treasury and Controllership• Risk Mitigation & Regulatory Compliance• Employee, Benefits and HR Lifecycle• Inspires & Develops High Performing Talent• Consumer Packaged Goods and Life Science