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Central Region Sales Manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted Experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Below we've compiled a list of the most critical central region sales manager skills. We ranked the top skills for central region sales managers based on the percentage of resumes they appeared on. For example, 25.7% of central region sales manager resumes contained crm as a skill. Continue reading to find out what skills a central region sales manager needs to be successful in the workplace.

15 central region sales manager skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how central region sales managers use crm:
  • Explored and consulted companies marketing needs to create effective lead-generating programs through data mining, CRM Software and triggered-based marketing campaigns.
  • Used the Microsoft CRM system and SAP account information to monitor and communicate with accounts.

2. C-Level

C-Level refers to corporate-level jobs such as chief executive officer (CEO) and chief financial officer (CFO). These positions are the highest level of management within a company and are typically earned after years of working at various positions within a single company. As C-level executives oversee large teams, excellent communication and management skills are required for these positions.

Here's how central region sales managers use c-level:
  • Work with C-Level executives in Real Estate Investment Trusts and global industrial organizations to deliver energy efficiency solutions across their portfolios.
  • Delivered comprehensive expertise in managing product life cycle, merchandising, competitive analysis and conducting C-level presentations and new product briefings.

3. Sales Management

Here's how central region sales managers use sales management:
  • Completed various voluntary computer training courses as well as several sales management seminars.
  • Secured project engineering/product marketing position and ultimate sales engineering and sales management.

4. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how central region sales managers use sales organization:
  • Managed 7 independent electrical sales organizations covering 10 Midwest states, as well as 4 factory direct salesmen based in Chicago.
  • Build a world class sales organization by attracting, developing, and retaining talented individuals.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how central region sales managers use business development:
  • Collaborated with Business Development/ Marketing teams to drive referrals through existing partner relationships.
  • Led a team of business development representatives selling web based compensation software.

6. Sales Process

Here's how central region sales managers use sales process:
  • Work with processors to optimize the sales process and paperwork.
  • Manage entire sales process from initial discovery meeting to contract.

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7. Sales Strategies

Here's how central region sales managers use sales strategies:
  • Developed design-win and sales strategies for products within each manufacturer's representative firm.
  • Provided and executed sales strategies that increased revenue and maximized productivity.

8. Strategic Accounts

Here's how central region sales managers use strategic accounts:
  • Account and Opportunity management - personally managed key strategic accounts and all large opportunities.
  • Assisted in landing three key strategic accounts that are industry leading laboratory groups.

9. Trade Shows

Here's how central region sales managers use trade shows:
  • Presented and represented Sonic at national and international trade shows and conferences.
  • Participated in national and regional industry trade shows.

10. Direct Sales

Here's how central region sales managers use direct sales:
  • Direct sales of audio conferencing, video, streaming and web conferencing products and services within the Southern USA Marketplace.
  • Focused on direct and indirect sales opportunities by maintaining and expanding B to B and B to C relationships.

11. Sales Growth

Here's how central region sales managers use sales growth:
  • Provide strategic and tactical support to ensure sustained improvements in sales growth, customer satisfaction and profitability.
  • Directed sales force activities designed to achieve maximum sales growth and profitability.

12. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how central region sales managers use customer relationships:
  • Work cooperatively with Inside Sales to develop and maintain customer relationships.
  • Appointed category captain role at SVNR for coffee and baking/oils business as a result of strategic partnership and strong customer relationships

13. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how central region sales managers use account management:
  • Fast-tracked from account management positions into national account and regional sales positions by consistently over-achieving goals.
  • Organized, detailed account management utilizing online Sales Force tracking and monthly forecasting.

14. Sales Territory

Here's how central region sales managers use sales territory:
  • Pioneered the development of the sales territory strategy and sales and marketing tools for introducing this new technology solution.
  • Increased sales over 19% in a $1.2+ million sales territory in a 12-month time frame.

15. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how central region sales managers use product line:
  • Recruited by a competitor due to reputation for product line expertise and sales/service ability.
  • Trained local distributor staff in all new products, targeted specific vertical markets growing sales and confidence in product line.
top-skills

What skills help Central Region Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Central Region Sales Manager resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn Profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Central Region Sales Managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Central Region Sales Managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What Central Region Sales Manager skills would you recommend for someone trying to advance their career?

Kerri OrdersKerri Orders LinkedIn Profile

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Central Region Sales Managers need?

Michael MikitkaMichael Mikitka LinkedIn Profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

List of central region sales manager skills to add to your resume

Central Region Sales Manager Skills

The most important skills for a central region sales manager resume and required skills for a central region sales manager to have include:

  • CRM
  • C-Level
  • Sales Management
  • Sales Organization
  • Business Development
  • Sales Process
  • Sales Strategies
  • Strategic Accounts
  • Trade Shows
  • Direct Sales
  • Sales Growth
  • Customer Relationships
  • Account Management
  • Sales Territory
  • Product Line
  • National Accounts
  • Business Plan
  • Customer Satisfaction
  • OEM
  • Sales Revenue
  • Sales Training
  • Product Knowledge
  • Sales Presentations
  • Sales Region
  • Technical Support
  • Sales Volume
  • Direct Reports
  • Sales Plan
  • Market Penetration
  • Sales Reps
  • ROI
  • RSM
  • Revenue Growth
  • State Territory
  • RFP
  • Sales Programs
  • Sales Results
  • Sales Efforts
  • Indirect Sales
  • Gross Sales
  • Dealer Network
  • Business Reviews
  • Reseller Channel
  • IP
  • Joint Sales
  • State Region
  • VAR
  • YTD

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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