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In 1960, the Somany family set up their first manufacturing unit in Bahadurgarh, Haryana under technical collaboration with Twyfords of United Kingdom.
The company was later renamed as “Hindustan Sanitaryware Industries Ltd.” in 1969 and is still among the top players in the segment.
So, Vikram SOmany was on the lookout for a more profitable venture and the opportunity came during the year 1980 in the form of a license to build a sanitaryware manufacturing unit.
Advanced technology has been the forte of CERA. Its state-of-the-art manufacturing plant has been following the highest standards of quality with an emphasis on sustainability since its inception in 1980.
His new company was named Cera Sanitaryware and was incorporated in 1998.
Sanitaryware was founded by Vikram Somany in 2001.
By 2002, Vikram Somany tightened his reins on Cera Sanitaryware and brought the first hand experience he had gained in the past two decades of being in the market.
His son, Vidush Somany, who also entered the company in the year 2004, also played a pivotal role in the steady growth of the brand all over the country in its first decade of operations.
In November 2009, a group of 12 actuarial professional bodies took the unprecedented step of agreeing to collaborate to develop and administer a new credential in enterprise risk management (ERM) – the Chartered Enterprise Risk Actuary (CERA).
Till his untimely demise in 2012, Vidush was a star performer for the company and was slated to take over the leadership position from his father.
CERA received Asia’s Most Promising Brand award for the year 2012-13.
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675.02 lacs to Financial Institutions and Banks.In March 2015 Cera Sanitaryware issued 351000 equity shares on preferential basis.
During the financial year ended 31 March 2016 Cera Sanitaryware repaid loans of Rs 890.30 Lacs to Financial Institutions and Banks.
The company also strengthened CERA Care its after-sales division with induction of technicians for taking care of its services in all key cities of the country.During the financial year ended 31 March 2017 Cera Sanitaryware's topline crossed Rs.
In 2018, Cera’s total turnover was around 5.4 billion Rupees which is around 15% of the entire sanitaryware market standing at around 36 billion Rupees.
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|---|---|---|---|---|
| AFGlobal | 1985 | $500.0M | 1,150 | 42 |
| Preferred | 2017 | $10.0M | 50 | 131 |
| Hubbell | 1888 | $5.6B | 19,700 | 323 |
| Pride Manufacturing | 1930 | $650,000 | 25 | 4 |
| Triana Energy, LLC | - | $320,000 | 10 | - |
| Selco | 1935 | $140,000 | 534 | 1 |
| HPI Energy Services | 2018 | $3.6M | 50 | 7 |
| The Unico System | 1985 | $1.5M | 50 | 7 |
| Bel-Ray | 1946 | $35.0M | 350 | - |
| Airstreams | 2003 | $11.0M | 255 | 52 |
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Cera may also be known as or be related to CERA INC and Cera.