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Channel account manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical channel account manager skills. We ranked the top skills for channel account managers based on the percentage of resumes they appeared on. For example, 8.4% of channel account manager resumes contained cam as a skill. Continue reading to find out what skills a channel account manager needs to be successful in the workplace.

15 channel account manager skills for your resume and career

1. Cam

CAM stands for "community association manager," which is a commonly held position in developments with an HOA. The CAM answers questions on how a neighborhood or building is run and is often responsible for enforcing the HOA bylaws. A CAM may be chosen by the HOA board of directors or the property management company who built the development.

Here's how channel account managers use cam:

Acted as liaison to Cisco product CAM's and cross-functional teams to help them understand the service value proposition.
Channel Account Manager (CAM), supporting twelve VAR channel partners.

2. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how channel account managers use cloud:

Recruit and facilitate growth of Agents and Partners selling cloud based PBX, call center software and network services.
Interfaced with Cloud Solutions Manager to ensure effective partner support from Sales on Demand team.

3. Channel Sales

Here's how channel account managers use channel sales:

Developed and successfully implemented programs that increased retail channel sales.
Developed and executed 3Com's channel sales plan for K-12, community college and college/university marketplace in Central and Southern California.

4. Channel Marketing

Here's how channel account managers use channel marketing:

Analyzed/developed channel marketing campaigns and assisted with creating new vertically driven campaigns using the Marketing Development Funds program.
Develop marketing ideas collaboratively and generate high quality and compelling channel marketing materials.

5. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how channel account managers use salesforce:

Reported daily customer activity into CRM tool SalesForce.
Track Channel Partner Opportunities and maintain revenue flow through SalesForce.

6. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how channel account managers use account management:

Strengthened relationship with channel partners through proactive account management.
Key result areas - 1 Customer acquisition and Account management 2 Channel recruitment and management

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how channel account managers use crm:

Managed heavy pipeline and recruitment through Microsoft CRM averaging 70+ deals at a time.
Helped to update and upgrade the CRM Software tool for Fargo Electronics.

8. Revenue Targets

Here's how channel account managers use revenue targets:

Work closely with SP to help close sales as well as meet corporate objectives and revenue targets.
Exceeded all MBO and revenue targets of $185M in Ohio and Michigan.

9. Indirect Sales

Here's how channel account managers use indirect sales:

Drive revenue with third party reseller companies that effect direct and indirect sales of products.
Led the new North American indirect sales channel for Tamino XML e-business server.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how channel account managers use business development:

Led different phases of business development and deal construction by collaborating with internal and external partners.
Managed account executives in consistently meeting team objectives through prioritization of new business development.

11. Sales Process

Here's how channel account managers use sales process:

Drive forecasting, pipeline development, and tracking across the complete sales process.
Engaged in disciplined sales process, operational excellence, channel maturity and people.

12. Revenue Growth

Here's how channel account managers use revenue growth:

Developed relationships with channel partners to encourage account referrals leading to revenue growth.
Recognized for effort in facilitating business plans that contributed to territory 10% target revenue growth goal year over year.

13. Customer Satisfaction

Here's how channel account managers use customer satisfaction:

Maintain a cooperative working relationship with cross functional departments to ensure appropriate resources are used to maintain customer satisfaction.
Managed relationships with all points of contact within a client's organization to ensure ongoing customer satisfaction.

14. Saas

Here's how channel account managers use saas:

Maintained and continually advanced knowledge of the rapidly evolving SaaS market, MSP landscape, and state and federal compliance regulations.
Promoted use of our project collaboration tool in both an on-site version as well as a SAAS model.

15. Business Relationships

Here's how channel account managers use business relationships:

Developed mutually beneficial business relationships through growth and incentive programs.
Worked with key channel partners to develop robust and lasting business relationships at all levels in each partner account.

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What skills help Channel Account Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on channel account manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What channel account manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young channel account managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a channel account manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all channel account managers possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of channel account manager skills to add to your resume

The most important skills for a channel account manager resume and required skills for a channel account manager to have include:

Cam
Cloud
Channel Sales
Channel Marketing
Salesforce
Account Management
CRM
Revenue Targets
Indirect Sales
Business Development
Sales Process
Revenue Growth
Customer Satisfaction
Saas
Business Relationships
Sales Training

Marketing Campaigns
Sales Growth
Business Reviews
Sales Targets
VAR
Sales Quota
ROI
Unified Communications
Trade Shows
Lead Generation
Growing Revenue
Security Industry
Sales Reps
Sales Pipeline
Sales Strategies
Brand Awareness

Product Training
Technical Support
Avaya
MDF
Partner Program
PC
Product Knowledge
Technical Training
Sales Support
SMB
Emerging Technologies
Strategic Relationships
YOY
Enterprise Sales
Product Launches
Virtualization

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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