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Channel development manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
James Wilkerson Ph.D.,
James Wilkerson Ph.D.
Below we've compiled a list of the most critical channel development manager skills. We ranked the top skills for channel development managers based on the percentage of resumes they appeared on. For example, 11.1% of channel development manager resumes contained channel development as a skill. Continue reading to find out what skills a channel development manager needs to be successful in the workplace.

15 channel development manager skills for your resume and career

1. Channel Development

Here's how channel development managers use channel development:
  • Experience gained includes channel development, engaging new partners, training groups, designing marketing materials, and establishing new procedures.
  • CHANNEL DEVELOPMENT MANAGER Created aggressive marketing strategies, tactics, and program initiatives to capitalize on key account opportunities.

2. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how channel development managers use business development:
  • Developed and shared most effective business development tactics across regions and developed KPI cadence to reinforce results-oriented focus.
  • Delivered beat Google strategy, business development plan and channel sales plan for Software-as-a-Service Microsoft Office.

3. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how channel development managers use cloud:
  • Developed segment strategic direction and vision for Volume Purchase Agreements, E-Procurement, Cloud Solutions and major technology initiatives.
  • Oversee engineering of complex technical systems: enterprise system integration, cloud computing/migration and mobile development.

4. Contract Negotiations

When a contract is negotiated, an agreement is reached on a series of legally binding terms before it is signed and made official. Two or more parties agree on the terms of their relationship. When negotiating a contract, the focus is usually on risk and return.

Here's how channel development managers use contract negotiations:
  • Provided financial analytics for marketing promotions to strategic alliances of multiple healthcare providers, including pricing analytics and contract negotiation.
  • Executed contract negotiations and renewals to maintain desired profitability.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how channel development managers use crm:
  • Pushed Channel to lead with ScionASP as the leader in CRM based hosting for Sage products.
  • Managed and trained our sales team in CRM process and functionality as positioned expert.

6. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how channel development managers use product line:
  • Managed $500M+ enterprise sales from inception to shipping stages, and post-sale support for all product lines.
  • Developed KBI(TM) business intelligence product line and managed partner alliance with Microsoft.

7. Sales Targets

Here's how channel development managers use sales targets:
  • Achieved sales targets through focused demand-generation efforts and building relationships with local technology channel partners.
  • Achieved 25% YoY sales growth by exploiting and leveraging potential of channel partners delivered USD140M sales targets.

8. Customer Satisfaction

Here's how channel development managers use customer satisfaction:
  • Managed Pay-for-Performance program to ensure customer satisfaction, timely case resolution and maximum warranty reimbursements to partners.
  • Managed several databases measuring customer satisfaction and overall performance.

9. Business Plan

Here's how channel development managers use business plan:
  • Worked in collaboration with executive management and the internal sales organization to develop sales/service strategies and business plans.
  • Ensured overall FY financial business plan compatibility and adjustment.

10. Channel Strategy

Here's how channel development managers use channel strategy:
  • Promoted to develop entire e-channel strategy and subsequently awarded for immediate impact on sales growth.
  • Established channel strategy and program development.

11. Sales Strategies

Here's how channel development managers use sales strategies:
  • Worked with Channel Partners to jointly develop both national and regional sales strategies to maximize available incentives.
  • Implemented promotional tactics for local customers to exceed short-term goals and maintain long-term sales strategies.

12. Channel Marketing

Here's how channel development managers use channel marketing:
  • Led the channel marketing process and conducted post program ROI analysis.
  • Channel Marketing - iForce Partner Marketing Manager Solely managed the partner Rewards program worldwide.

13. Sales Growth

Here's how channel development managers use sales growth:
  • Club stores program manager resulting in 600% sales growth in past 24 months and record level of backlog sales.
  • Established 30% to 40% sales growth year-over-year and increased region profitability by 60%.

14. Marketing Campaigns

Here's how channel development managers use marketing campaigns:
  • Generated marketing campaigns and conducted training seminars with new partners.
  • Developed, executed, and measured numerous sales & marketing campaigns to generate leads with/for Business Partners and Direct Sales.

15. Lead Generation

Here's how channel development managers use lead generation:
  • Created and coordinated lead generation activities with channel partners and assisted with end user opportunities.
  • Developed marketing materials and created new marketing strategies and lead generation.
top-skills

What skills help Channel Development Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on channel development manager resumes?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Skills, experience, knowledge, and abilities that matter especially strongly include target market analysis (including market research skills and knowledge), product/service positioning within competitive field, project work or coordination with sales staff, major client relationship management, and enough general business and industry knowledge to be able to relate business development to operational/production realities.

What soft skills should all channel development managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for channel development managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What channel development manager skills would you recommend for someone trying to advance their career?

Matthew LoprestiMatthew Lopresti LinkedIn profile

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a channel development manager stand out to employers?

Patrick LindsayPatrick Lindsay LinkedIn profile

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

List of channel development manager skills to add to your resume

Channel development manager skills

The most important skills for a channel development manager resume and required skills for a channel development manager to have include:

  • Channel Development
  • Business Development
  • Cloud
  • Contract Negotiations
  • CRM
  • Product Line
  • Sales Targets
  • Customer Satisfaction
  • Business Plan
  • Channel Strategy
  • Sales Strategies
  • Channel Marketing
  • Sales Growth
  • Marketing Campaigns
  • Lead Generation
  • Azure
  • ROI
  • Revenue Growth
  • Direct Sales
  • Partner Program
  • Competitive Analysis
  • Value Proposition
  • Product Management
  • Trade Shows
  • Sales Training
  • VoIP
  • Sales Tools
  • Demand Generation
  • Partner Recruitment
  • Sales Pipeline
  • Sales Revenue
  • Saas
  • VAR
  • C-Level
  • Technical Training
  • Distribution Channels
  • Unified Communications
  • Sales Channels
  • Channel Programs
  • SMB
  • Indirect Sales
  • Enterprise Sales
  • OEM
  • POS
  • E-Commerce
  • Pricing Strategy
  • Telecom

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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