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Channel development manager skills for your resume and career
15 channel development manager skills for your resume and career
1. Channel Development
- Experience gained includes channel development, engaging new partners, training groups, designing marketing materials, and establishing new procedures.
- CHANNEL DEVELOPMENT MANAGER Created aggressive marketing strategies, tactics, and program initiatives to capitalize on key account opportunities.
2. Business Development
Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.
- Developed and shared most effective business development tactics across regions and developed KPI cadence to reinforce results-oriented focus.
- Delivered beat Google strategy, business development plan and channel sales plan for Software-as-a-Service Microsoft Office.
3. Cloud
Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.
- Developed segment strategic direction and vision for Volume Purchase Agreements, E-Procurement, Cloud Solutions and major technology initiatives.
- Oversee engineering of complex technical systems: enterprise system integration, cloud computing/migration and mobile development.
4. Contract Negotiations
When a contract is negotiated, an agreement is reached on a series of legally binding terms before it is signed and made official. Two or more parties agree on the terms of their relationship. When negotiating a contract, the focus is usually on risk and return.
- Provided financial analytics for marketing promotions to strategic alliances of multiple healthcare providers, including pricing analytics and contract negotiation.
- Executed contract negotiations and renewals to maintain desired profitability.
5. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
- Pushed Channel to lead with ScionASP as the leader in CRM based hosting for Sage products.
- Managed and trained our sales team in CRM process and functionality as positioned expert.
6. Product Line
Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.
- Managed $500M+ enterprise sales from inception to shipping stages, and post-sale support for all product lines.
- Developed KBI(TM) business intelligence product line and managed partner alliance with Microsoft.
7. Sales Targets
- Achieved sales targets through focused demand-generation efforts and building relationships with local technology channel partners.
- Achieved 25% YoY sales growth by exploiting and leveraging potential of channel partners delivered USD140M sales targets.
8. Customer Satisfaction
- Managed Pay-for-Performance program to ensure customer satisfaction, timely case resolution and maximum warranty reimbursements to partners.
- Managed several databases measuring customer satisfaction and overall performance.
9. Business Plan
- Worked in collaboration with executive management and the internal sales organization to develop sales/service strategies and business plans.
- Ensured overall FY financial business plan compatibility and adjustment.
10. Channel Strategy
- Promoted to develop entire e-channel strategy and subsequently awarded for immediate impact on sales growth.
- Established channel strategy and program development.
11. Sales Strategies
- Worked with Channel Partners to jointly develop both national and regional sales strategies to maximize available incentives.
- Implemented promotional tactics for local customers to exceed short-term goals and maintain long-term sales strategies.
12. Channel Marketing
- Led the channel marketing process and conducted post program ROI analysis.
- Channel Marketing - iForce Partner Marketing Manager Solely managed the partner Rewards program worldwide.
13. Sales Growth
- Club stores program manager resulting in 600% sales growth in past 24 months and record level of backlog sales.
- Established 30% to 40% sales growth year-over-year and increased region profitability by 60%.
14. Marketing Campaigns
- Generated marketing campaigns and conducted training seminars with new partners.
- Developed, executed, and measured numerous sales & marketing campaigns to generate leads with/for Business Partners and Direct Sales.
15. Lead Generation
- Created and coordinated lead generation activities with channel partners and assisted with end user opportunities.
- Developed marketing materials and created new marketing strategies and lead generation.
What skills help Channel Development Managers find jobs?
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What skills stand out on channel development manager resumes?
James Wilkerson Ph.D.
Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University
What soft skills should all channel development managers possess?
James Wilkerson Ph.D.
Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University
What hard/technical skills are most important for channel development managers?
James Wilkerson Ph.D.
Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University
What channel development manager skills would you recommend for someone trying to advance their career?
Associate professor of Philosophy and humanities, Hawaii Pacific University
These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a channel development manager stand out to employers?
Assistant Lecturer, Miami University
Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.
If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.
List of channel development manager skills to add to your resume

The most important skills for a channel development manager resume and required skills for a channel development manager to have include:
- Channel Development
- Business Development
- Cloud
- Contract Negotiations
- CRM
- Product Line
- Sales Targets
- Customer Satisfaction
- Business Plan
- Channel Strategy
- Sales Strategies
- Channel Marketing
- Sales Growth
- Marketing Campaigns
- Lead Generation
- Azure
- ROI
- Revenue Growth
- Direct Sales
- Partner Program
- Competitive Analysis
- Value Proposition
- Product Management
- Trade Shows
- Sales Training
- VoIP
- Sales Tools
- Demand Generation
- Partner Recruitment
- Sales Pipeline
- Sales Revenue
- Saas
- VAR
- C-Level
- Technical Training
- Distribution Channels
- Unified Communications
- Sales Channels
- Channel Programs
- SMB
- Indirect Sales
- Enterprise Sales
- OEM
- POS
- E-Commerce
- Pricing Strategy
- Telecom
Updated January 8, 2025