What does a channel development manager do?
Channel development managers somewhat become the link between businesses and customers. Their duties include the recruitment of candidates, create resources to reach the market, and of course to manage or teach other channel managers. A channel developer job requires one to have some formal qualifications and education, typically a bachelor's degree in business, marketing, or any related field, and a minimum of five years of sales, marketing, and management experience. You should emphasize skills in communication, organization, and developing messaging strategies as developing relationships with all channel partners is necessary.
Channel development manager responsibilities
Here are examples of responsibilities from real channel development manager resumes:
- Manage UAT scripting definition and testing process of CRM and web systems.
- Design and manage marketing initiatives and activities including company- sponsor events around a reseller, product, or customer territory.
- Develop channel strategy and market for host cloud services and applications.
- Major contributor to all aspects of the selling process for install and cloud base SaaS base solutions.
- Streamline forecasting and reporting through the use of Salesforce CRM.
- Establish pricing & terms for new contracts; create promotions & target group buys; develop ROI model.
- Develop a methodology to calculate ROI on execute co-marketing programs in an effort to secure additional funds.
- Design complex IP telephony solutions including integration with other telecommunication manufacturer's equipment and adhering to day-to-day business processes.
- Expand the number of product integration points with key ISVs to increase sales.
- Generate customer interest by explaining product features and benefits gain by implementing SaaS software solution.
Channel development manager skills and personality traits
We calculated that 11% of Channel Development Managers are proficient in Channel Development, Business Development, and Cloud. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Channel Development Managers that have these skills listed on their resume here:
- Channel Development, 11%
Experience gained includes channel development, engaging new partners, training groups, designing marketing materials, and establishing new procedures.
- Business Development, 11%
Developed and shared most effective business development tactics across regions and developed KPI cadence to reinforce results-oriented focus.
- Cloud, 6%
Developed segment strategic direction and vision for Volume Purchase Agreements, E-Procurement, Cloud Solutions and major technology initiatives.
- Contract Negotiations, 5%
Provided financial analytics for marketing promotions to strategic alliances of multiple healthcare providers, including pricing analytics and contract negotiation.
- CRM, 4%
Pushed Channel to lead with ScionASP as the leader in CRM based hosting for Sage products.
- Product Line, 4%
Managed $500M+ enterprise sales from inception to shipping stages, and post-sale support for all product lines.
Common skills that a channel development manager uses to do their job include "channel development," "business development," and "cloud." You can find details on the most important channel development manager responsibilities below.
Creativity. One of the key soft skills for a channel development manager to have is creativity. You can see how this relates to what channel development managers do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a channel development manager resume shows how channel development managers use creativity: "managed national distributor overseeing marketing programs, sales promotions, new product placement, sales trainings and inventory control. "
Organizational skills. Another essential skill to perform channel development manager duties is organizational skills. Channel development managers responsibilities require that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Channel development managers also use organizational skills in their role according to a real resume snippet: "facilitate training and development programs for management to increase leadership capability and alignment to organizational values and leadership competencies. "
Analytical skills. This is an important skill for channel development managers to perform their duties. For an example of how channel development manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a channel development manager: "skilled at building new revenue models, competitive analysis, product planning and development, and establishing strong global strategic alliances. ".
Communication skills. For certain channel development manager responsibilities to be completed, the job requires competence in "communication skills." The day-to-day duties of a channel development manager rely on this skill, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." For example, this snippet was taken directly from a resume about how this skill applies to what channel development managers do: "cloud-based unified communications solutions for business. "
The three companies that hire the most channel development managers are:
- Trellix96 channel development managers jobs
- Humana19 channel development managers jobs
- Bank of America12 channel development managers jobs
Compare different channel development managers
Channel development manager vs. Pricing manager
Pricing managers are employees who oversee the pricing needs of the organization. They identify the best pricing schemes for the company's product or service offerings. To do this, pricing managers analyze industry trends and current events. They study the target market and their spending behavior. They also coordinate with different departments, such as the production department to get the cost of production and the human resources department to get overhead costs. They also factor in different operational costs. Once they get this data, they determine the best pricing for the goods. Pricing managers also have a say in company tie-ups and client proposals to ensure that the company will not get the losing end of the stick with such partnerships.
There are some key differences in the responsibilities of each position. For example, channel development manager responsibilities require skills like "channel development," "cloud," "crm," and "sales targets." Meanwhile a typical pricing manager has skills in areas such as "analytics," "strategic pricing," "customer service," and "strong analytical." This difference in skills reveals the differences in what each career does.
Pricing managers tend to make the most money working in the technology industry, where they earn an average salary of $110,227. In contrast, channel development managers make the biggest average salary, $97,363, in the start-up industry.On average, pricing managers reach similar levels of education than channel development managers. Pricing managers are 3.3% more likely to earn a Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.Channel development manager vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Each career also uses different skills, according to real channel development manager resumes. While channel development manager responsibilities can utilize skills like "channel development," "cloud," "contract negotiations," and "product line," media managers use skills like "digital marketing," "kpis," "media planning," and "media management."
On average, media managers earn a higher salary than channel development managers. Some industries support higher salaries in each profession. Interestingly enough, media managers earn the most pay in the automotive industry with an average salary of $108,113. Whereas channel development managers have higher pay in the start-up industry, with an average salary of $97,363.media managers earn lower levels of education than channel development managers in general. They're 5.7% less likely to graduate with a Master's Degree and 0.0% less likely to earn a Doctoral Degree.Channel development manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a channel development manager is likely to be skilled in "channel development," "business development," "cloud," and "contract negotiations," while a typical web manager is skilled in "digital marketing," "wordpress," "html css," and "b testing."
When it comes to education, web managers tend to earn similar degree levels compared to channel development managers. In fact, they're 4.5% less likely to earn a Master's Degree, and 0.0% less likely to graduate with a Doctoral Degree.Channel development manager vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Types of channel development manager
Updated January 8, 2025
