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Become A Channel Manager

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Working As A Channel Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does A Channel Manager Do At Fujitsu

* Integrate partner and FNC visions and strategies to drive mutually profitable growth
* Develop scalable and sustainable business practices that clearly demonstrate the incremental value for partners to do business with FNC
* Create and execute comprehensive strategic business development and marketing plans
* Determine and develop the training necessary for your partners and deliver training activities to plan
* Develop sales campaigns, sales collaterals and tools that enable partners to effectively position and sell FNC solutions
* Establish regular communication with assigned channel partners including regular meetings with executive management to share ongoing business and partnership results
* Drive new partner recruitment efforts and lead sales and marketing support for new partner on boarding
* Plan and execute partner events and conferences
* All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran

What Does A Channel Manager Do At at&T

* Design and develop competitive channel strategies.
* Assess and facilitate marketing programs and trials to enhance the productivity, revenues, and profitability of channels.
* Identify new/emerging channels, resources, and intermediaries, and develop/support integrated strategies, plans, and programs to leverage these opportunities and optimize channel effectiveness.
* Evaluate impact on distribution channel planning objectives and strategies.
* Define, design and implement processes into the organization and facilitate change through consulting and collaboration with internal and external AT&T parties

What Does A Channel Manager Do At Verizon

* Lead Verizon Enterprise programmatic and data strategy.
* Act as subject matter expert on programmatic display media.
* Oversee budget and strategies for multiple LOB’s and collaborate with media buying and planning teams.
* Manage programs for long-term view and broader perspective –looking at all programmatic activity to drive success for the business and manage costs.
* Lead overall bidding strategy and manage always-on media to hit individual campaign KPI’s and overall portfolio goals.
* Work closely with agency programmatic teams to develop best in class display programs and evolve the media strategy.
* Advocate for data driven decisioning, transparency and accuracy to steer and advance the business.
* Consult Agency programmatic teams recognize marketplace opportunities and generate multiple operation models to drive results.
* Generated first-to-market opportunities applying data across all consumer touch points, increasing personalization across the consumer journey.
* Co-developed a leading-edge technology, data and operations architecture with executive.
* Serve as a SOE on the best practices for programmatic buying, investment strategy, data usage, and overall workflow to bring data and audience.
* Keep current on new developments within the programmatic landscape and provide updates and/or recommendations.
* Possess a deep understanding of ad tech, DSPs, DMPs and ad operations with a passion for the ad tech industry.
* Highly analytical, with the ability to influence and make logical arguments based upon data and results

What Does A Channel Manager Do At Centurylink

* Manage Vendor Partner relationships to drive Sales & Revenue to meet or exceed targets
* Create, manage & drive all operational requirements/programs to enable Vendor Partners to be successful and remove obstacles (organization/systems/process, etc.) that inhibit closing Sales & booking new Revenue working across the organization
* Enable Vendor Partners to broaden their product expertise & Sales opportunities striving for expanded growth from all selling resources
* Traditional Sales Mgr responsibilities as well including Sales Forecasting, Pipeline Development & managing ROI of Vendor Partner resources.
* Additional Job Responsibilities:
* Directly monitors and manages vendor partners as needed to help achieve monthly, quarterly, and annual sales results, other activity, and performance measures.
* Develops and maintains effective business relationships, both cross functionally and with business and region teams and internal organizations, to ensure maximum effectiveness of the sales organization.
* Ensures performance, budget, and contract execution crucial to operations.
* An in-depth knowledge of the features, benefits and the ability to articulate it to Partners along with the value proposition.
* Assisting Partners in broadening their product expertise and sales opportunities, striving for growth from all associated selling resources.
* Manage/coordinate training of partners/staff on Product, Process, Systems, Competition, etc.
* Escalation of any pricing, SLA or other operational or systems issues as needed.
* Coordination of Partner access to Segment Marketing, Sales Ops, Order Entry, Provisioning, Customer Care, etc. resources as appropriate.
* Dissemination of all communications and announcements to Partner, as necessary.
* Driving product and promotions and programs.
* Reading of all communications and maintaining a high level of knowledge on all products, programs and promotions.
* Management of all sales & marketing incentive programs

What Does A Channel Manager Do At Icom America

* RESPONSIBILITIESBe the initial contact for customer-focused requests, pre-sales and post-sales support, and provide the first level of technical support to dealers and customers within a geographic territory
* Educate dealers on ICOM products; keep dealers up-to-date with current sales promotions; recruit new dealers and direct accounts; and build Icom America s business within the assigned region
* Work jointly with the sales management to create a territory plan, utilizing feedback from dealers and adding own knowledge of local market demand
* Advocate for continual improvement in customer experience to increase brand loyalty
* Act as the local technical expert for ICOM products, accessories, and applications used in developing total solutions.
* Become educated with the product line, learn how to use and program equipment, and make product recommendations for various applications and solutions
* Demonstrate product knowledge by training others, assess inventories at dealerships, identify new opportunities for sales growth, and implement strategies to achieve and exceed sales
* Plan daily/weekly activities to travel to customers and dealers, and use each customer visit as an opportunity to train and coach.
* Conduct trade show, road show, and customer presentations to local channel dealers and customers
* Support and collaborate with peer Local Technical Channel Managers and other Icom America staff, share information and best practices, problem-solve, and encourage technical growth of all team members
* Complete required sales, forecasting, and trip reports on time.
* Communicate regularly with the Sales Manager on status updates or when issues arise, and identify market trends to assist the Product Planning Team
* Other duties and projects as assigned

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How To Become A Channel Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Channel Manager jobs

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Channel Manager Career Paths

Channel Manager
Territory Sales Manager Territory Account Manager
Channel Account Manager
8 Yearsyrs
Major Account Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Sales Manager Regional Sales Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Major Account Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
General Manager Account Manager
Major Account Manager
7 Yearsyrs
Business Developer Business Manager
National Account Manager
8 Yearsyrs
Regional Channel Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
National Sales Manager Regional Sales Director
National Sales Director
10 Yearsyrs
Senior Account Manager Senior Account Executive
National Sales Manager
10 Yearsyrs
Marketing Director Regional Director
Regional Sales Director
10 Yearsyrs
Sales Manager Regional Manager
Regional Sales Manager
9 Yearsyrs
Senior Account Manager Account Executive
Sales Manager
5 Yearsyrs
Regional Vice President Regional Sales Vice President
Sales Vice President
9 Yearsyrs
Business Development Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Business Developer Business Development Manager
Senior Sales Manager
7 Yearsyrs
Director Of Sales Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
National Sales Manager Sales Account Manager
Territory Account Manager
8 Yearsyrs
Marketing Director Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Channel Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • German

  • Carrier

  • Japanese

  • Mandarin

  • Russian

  • Hindi

  • Chinese

  • Arabic

  • Swahili

  • Marathi

  • Dutch

  • Korean

  • Bengali

  • Cantonese

  • Filipino

  • Italian

  • Czech

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Channel Manager

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Channel Manager Education

Channel Manager

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Real Channel Manager Salaries

Job Title Company Location Start Date Salary
Manager of Third Party Channels Millicom International Services LLC Coral Gables, FL Sep 25, 2013 $160,000
Area Channel Manager Agilent Technologies, Inc. Santa Clara, CA Aug 28, 2014 $155,000
Distribution Area Channel Manager Keysight Technologies, Inc. Santa Clara, CA Jun 01, 2016 $155,000
Manager, Omni-Channel Technology Solution Bed Bath and Beyond, Inc. Union, NJ Mar 26, 2015 $145,605
Us/Ca Operator & Retail Channel Manager Microsoft Corporation Redmond, WA Jan 05, 2015 $135,000
Us/Ca Operator & Retail Channel Manager Microsoft Corporation Redmond, WA May 01, 2015 $135,000
Channel Manager Microsoft Corporation Palo Alto, CA Jan 01, 2012 $133,900
Us/Ca Retail Channel Manager Microsoft Corporation Redmond, WA Jul 15, 2016 $130,600
S+S Channel Strategy Manager Microsoft Corporation Redmond, WA Feb 01, 2010 $130,466
Omnichannel Digital Channel Manager U.S. Bank National Association San Francisco, CA Sep 19, 2016 $130,000
WW Commercial Channel Manager Microsoft Corporation Redmond, WA Jun 22, 2016 $128,000
WW Direct Channel Manager Microsoft Corporation Redmond, WA May 06, 2015 $127,652
Channel Audience Manager Microsoft Corporation Redmond, WA Feb 01, 2010 $125,000
Channel Manager Microsoft Corporation Redmond, WA May 01, 2013 $110,000
WW Direct Channel Manager Microsoft Corporation Redmond, WA Jul 03, 2015 $108,166
Alliance Channel Association MGR. Juniper Networks (Us), Inc. Sunnyvale, CA Apr 05, 2015 $100,000 -
Alliance Channel Association MGR. Juniper Networks (Us), Inc. Sunnyvale, CA May 04, 2015 $100,000 -
Marketing Channel Manager Ascensus Dreher, PA Dec 01, 2014 $98,076
Retail Channel Manager Microsoft Corporation Redmond, WA Nov 01, 2014 $96,679
Us/Ca Premium Channel Manager-Devices Group or Other Microsoft Corporation Redmond, WA Aug 02, 2016 $96,679 -
Channel Partner Manager Temando LLC New York, NY Apr 13, 2015 $95,000 -
Channel Manager Cummins Inc. Shoreview, MN Apr 16, 2015 $91,600 -
Associate Channel Manager-AGE In Place Kohler Company Kohler, WI Aug 24, 2016 $88,754 -
Product/Channel Manager Robert Bosch Tool Corporation IL Feb 11, 2015 $87,800
Channel Manager, B2B T-Mobile USA, Inc. Bellevue, WA May 04, 2012 $85,280 -
Marketing Channel Manager Ascensus Dreher, PA Oct 01, 2014 $85,114 -
Channel Manager Leaf Holdings, Inc. Cambridge, MA Sep 30, 2013 $83,678
Editorial, Channel & Social Manager Commercialize TV LLC New York, NY Aug 06, 2014 $75,400 -

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Top Skills for A Channel Manager


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Top Channel Manager Skills

  1. Product Line
  2. Revenue Growth
  3. Resellers
You can check out examples of real life uses of top skills on resumes here:
  • Created new product line consisting of zinc die cast headed fasteners that yielded $12 million in first year of distribution.
  • Lead relationship and revenue growth for strategic accounts.
  • Recruited and signed up 15 resellers and consultants in the first ninety days of assigned task.
  • Achieved sales quota targets through the recruitment and development of Sprint regional and national channel partners.
  • Led both new sales development and current account management in a 3 state territory including TX, OK & CO..

Top Channel Manager Employers

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