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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Channel Manager
Top Careers After Channel Manager
Hispanic or Latino9.6%
Black or African American0.7%
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University of Phoenix22.4%
University of Colorado at Boulder7.2%
San Diego State University4.9%
University of Delaware4.9%
Michigan State University4.5%
Northern Illinois University4.5%
Brigham Young University4.0%
University of Utah4.0%
University of Texas at Austin4.0%
University of Georgia4.0%
University of Arizona4.0%
University of Kansas3.6%
University of Washington3.6%
San Jose State University3.6%
University of Pittsburgh -3.6%
University of South Florida3.1%
New York University3.1%
East Carolina University3.1%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Manager of Third Party Channels||Millicom International Services LLC||Coral Gables, FL||Sep 25, 2013||$160,000|
|Area Channel Manager||Agilent Technologies, Inc.||Santa Clara, CA||Aug 28, 2014||$155,000|
|Distribution Area Channel Manager||Keysight Technologies, Inc.||Santa Clara, CA||Jun 01, 2016||$155,000|
|Manager, Omni-Channel Technology Solution||Bed Bath and Beyond, Inc.||Union, NJ||Mar 26, 2015||$145,605|
|Us/Ca Operator & Retail Channel Manager||Microsoft Corporation||Redmond, WA||Jan 05, 2015||$135,000|
|Us/Ca Operator & Retail Channel Manager||Microsoft Corporation||Redmond, WA||May 01, 2015||$135,000|
|Channel Manager||Microsoft Corporation||Palo Alto, CA||Jan 01, 2012||$133,900|
|Us/Ca Retail Channel Manager||Microsoft Corporation||Redmond, WA||Jul 15, 2016||$130,600|
|S+S Channel Strategy Manager||Microsoft Corporation||Redmond, WA||Feb 01, 2010||$130,466|
|Omnichannel Digital Channel Manager||U.S. Bank National Association||San Francisco, CA||Sep 19, 2016||$130,000|
|WW Commercial Channel Manager||Microsoft Corporation||Redmond, WA||Jun 22, 2016||$128,000|
|WW Direct Channel Manager||Microsoft Corporation||Redmond, WA||May 06, 2015||$127,652|
|Channel Audience Manager||Microsoft Corporation||Redmond, WA||Feb 01, 2010||$125,000|
|Channel Manager||Microsoft Corporation||Redmond, WA||May 01, 2013||$110,000|
|WW Direct Channel Manager||Microsoft Corporation||Redmond, WA||Jul 03, 2015||$108,166|
|Alliance Channel Association MGR.||Juniper Networks (Us), Inc.||Sunnyvale, CA||Apr 05, 2015||$100,000 -
|Alliance Channel Association MGR.||Juniper Networks (Us), Inc.||Sunnyvale, CA||May 04, 2015||$100,000 -
|Marketing Channel Manager||Ascensus||Dreher, PA||Dec 01, 2014||$98,076|
|Retail Channel Manager||Microsoft Corporation||Redmond, WA||Nov 01, 2014||$96,679|
|Us/Ca Premium Channel Manager-Devices Group or Other||Microsoft Corporation||Redmond, WA||Aug 02, 2016||$96,679 -
|Channel Partner Manager||Temando LLC||New York, NY||Apr 13, 2015||$95,000 -
|Channel Manager||Cummins Inc.||Shoreview, MN||Apr 16, 2015||$91,600 -
|Associate Channel Manager-AGE In Place||Kohler Company||Kohler, WI||Aug 24, 2016||$88,754 -
|Product/Channel Manager||Robert Bosch Tool Corporation||IL||Feb 11, 2015||$87,800|
|Channel Manager, B2B||T-Mobile USA, Inc.||Bellevue, WA||May 04, 2012||$85,280 -
|Marketing Channel Manager||Ascensus||Dreher, PA||Oct 01, 2014||$85,114 -
|Channel Manager||Leaf Holdings, Inc.||Cambridge, MA||Sep 30, 2013||$83,678|
|Editorial, Channel & Social Manager||Commercialize TV LLC||New York, NY||Aug 06, 2014||$75,400 -
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