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Become A Channel Manager

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Working As A Channel Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does A Channel Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Channel Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Channel Manager jobs

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Channel Manager Career Paths

Channel Manager
Territory Sales Manager Territory Account Manager
Channel Account Manager
8 Yearsyrs
Major Account Manager Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
Sales Manager Regional Sales Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Business Development Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Major Account Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
General Manager Account Manager
Major Account Manager
7 Yearsyrs
Business Developer Business Manager
National Account Manager
8 Yearsyrs
Regional Channel Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
National Sales Manager Regional Sales Director
National Sales Director
10 Yearsyrs
Senior Account Manager Senior Account Executive
National Sales Manager
10 Yearsyrs
Marketing Director Regional Director
Regional Sales Director
10 Yearsyrs
Sales Manager Regional Manager
Regional Sales Manager
9 Yearsyrs
Senior Account Manager Account Executive
Sales Manager
5 Yearsyrs
Regional Vice President Regional Sales Vice President
Sales Vice President
9 Yearsyrs
Business Development Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Business Developer Business Development Manager
Senior Sales Manager
7 Yearsyrs
Director Of Sales Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
National Sales Manager Sales Account Manager
Territory Account Manager
8 Yearsyrs
Marketing Director Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Sales Manager 3.6 years
Director Of Sales 3.6 years
Product Manager 3.4 years
Marketing Manager 3.1 years
Channel Manager 3.0 years
Channel Supervisor 2.7 years
Top Employers Before
Manager 2.3%
Top Employers After
Director 3.1%
Manager 2.6%

Channel Manager Demographics

Gender

Male

68.1%

Female

30.0%

Unknown

2.0%
Ethnicity

White

80.6%

Hispanic or Latino

9.6%

Asian

7.3%

Unknown

1.8%

Black or African American

0.7%
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Languages Spoken

Spanish

42.6%

French

12.4%

Portuguese

12.4%

German

9.3%

Carrier

3.9%

Japanese

3.1%

Mandarin

2.3%

Russian

2.3%

Hindi

1.6%

Chinese

1.6%

Arabic

1.6%

Swahili

0.8%

Marathi

0.8%

Dutch

0.8%

Korean

0.8%

Bengali

0.8%

Cantonese

0.8%

Filipino

0.8%

Italian

0.8%

Czech

0.8%
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Channel Manager Education

Schools

University of Phoenix

22.4%

University of Colorado at Boulder

7.2%

San Diego State University

4.9%

University of Delaware

4.9%

Michigan State University

4.5%

DePaul University

4.5%

Northern Illinois University

4.5%

Brigham Young University

4.0%

University of Utah

4.0%

University of Texas at Austin

4.0%

University of Georgia

4.0%

University of Arizona

4.0%

University of Kansas

3.6%

University of Washington

3.6%

San Jose State University

3.6%

University of Pittsburgh -

3.6%

University of South Florida

3.1%

New York University

3.1%

Boston College

3.1%

East Carolina University

3.1%
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Majors

Business

37.4%

Marketing

17.0%

Communication

7.6%

Management

6.2%

Psychology

3.5%

Finance

3.2%

Political Science

2.6%

Computer Science

2.5%

Economics

2.2%

Education

2.1%

Accounting

2.1%

Public Relations

1.9%

Electrical Engineering

1.8%

Journalism

1.7%

General Sales

1.5%

English

1.4%

International Business

1.4%

Graphic Design

1.4%

Project Management

1.3%

Specialized Sales And Merchandising

1.3%
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Degrees

Bachelors

54.4%

Masters

24.7%

Other

15.3%

Certificate

2.3%

Associate

2.3%

Doctorate

0.5%

Diploma

0.4%

License

0.1%
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Full Time
Part Time
Internship
Temporary

Real Channel Manager Salaries

Job Title Company Location Start Date Salary
Manager of Third Party Channels Millicom International Services LLC Coral Gables, FL Sep 25, 2013 $160,000
Area Channel Manager Agilent Technologies, Inc. Santa Clara, CA Aug 28, 2014 $155,000
Distribution Area Channel Manager Keysight Technologies, Inc. Santa Clara, CA Jun 01, 2016 $155,000
Manager, Omni-Channel Technology Solution Bed Bath and Beyond, Inc. Union, NJ Mar 26, 2015 $145,605
Us/Ca Operator & Retail Channel Manager Microsoft Corporation Redmond, WA Jan 05, 2015 $135,000
Us/Ca Operator & Retail Channel Manager Microsoft Corporation Redmond, WA May 01, 2015 $135,000
Channel Manager Microsoft Corporation Palo Alto, CA Jan 01, 2012 $133,900
Us/Ca Retail Channel Manager Microsoft Corporation Redmond, WA Jul 15, 2016 $130,600
S+S Channel Strategy Manager Microsoft Corporation Redmond, WA Feb 01, 2010 $130,466
Omnichannel Digital Channel Manager U.S. Bank National Association San Francisco, CA Sep 19, 2016 $130,000
WW Commercial Channel Manager Microsoft Corporation Redmond, WA Jun 22, 2016 $128,000
WW Direct Channel Manager Microsoft Corporation Redmond, WA May 06, 2015 $127,652
Channel Audience Manager Microsoft Corporation Redmond, WA Feb 01, 2010 $125,000
Channel Manager Microsoft Corporation Redmond, WA May 01, 2013 $110,000
WW Direct Channel Manager Microsoft Corporation Redmond, WA Jul 03, 2015 $108,166
Alliance Channel Association MGR. Juniper Networks (Us), Inc. Sunnyvale, CA Apr 05, 2015 $100,000 -
$115,000
Alliance Channel Association MGR. Juniper Networks (Us), Inc. Sunnyvale, CA May 04, 2015 $100,000 -
$115,000
Us/Ca Premium Channel Manager-Devices Group or Other Microsoft Corporation Redmond, WA Aug 02, 2016 $96,679 -
$116,679
Retail Channel Manager Microsoft Corporation Redmond, WA Nov 01, 2014 $96,679
Channel Partner Manager Temando LLC New York, NY Apr 13, 2015 $95,000 -
$130,000
Channel Manager Cummins Inc. Shoreview, MN Apr 16, 2015 $91,600 -
$112,800
Channel Manager Microsoft Corporation Fort Lauderdale, FL Sep 06, 2010 $91,494
International Trade and Channel Manager Hunter Fan Company Memphis, TN Sep 09, 2015 $90,000
Associate Channel Manager-AGE In Place Kohler Company Kohler, WI Aug 24, 2016 $88,754 -
$124,300
Product/Channel Manager Robert Bosch Tool Corporation IL Feb 11, 2015 $87,800
Channel Manager, B2B T-Mobile USA, Inc. Bellevue, WA May 04, 2012 $85,280 -
$95,000
Channel Manager Leaf Holdings, Inc. Cambridge, MA Sep 30, 2013 $83,678
Editorial, Channel & Social Manager Commercialize TV LLC New York, NY Aug 06, 2014 $75,400 -
$90,792

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Top Skills for A Channel Manager

ProductLineRevenueGrowthResellersSalesQuotaTerritoryDistributionChannelVARWebOnlineChannelSalesBusinessDevelopmentBusinessPlansInternetMarketShareCustomerServiceHardwareTradeShowsOEMDealersBusinessPartners

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Top Channel Manager Skills

  1. Product Line
  2. Revenue Growth
  3. Resellers
You can check out examples of real life uses of top skills on resumes here:
  • Created new product line consisting of zinc die cast headed fasteners that yielded $12 million in first year of distribution.
  • Lead relationship and revenue growth for strategic accounts.
  • Recruited and signed up 15 resellers and consultants in the first ninety days of assigned task.
  • Achieved sales quota targets through the recruitment and development of Sprint regional and national channel partners.
  • Led both new sales development and current account management in a 3 state territory including TX, OK & CO..

Top Channel Manager Employers

Channel Manager Videos

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