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Channel manager vs global account manager

The differences between channel managers and global account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a global account manager. Additionally, a global account manager has an average salary of $123,233, which is higher than the $87,573 average annual salary of a channel manager.

The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a global account manager are global account, account management, and customer satisfaction.

Channel manager vs global account manager overview

Channel ManagerGlobal Account Manager
Yearly salary$87,573$123,233
Hourly rate$42.10$59.25
Growth rate5%5%
Number of jobs106,753173,713
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

What does a global account manager do?

Global Account Managers are employees who oversee the company's client accounts. They are part of the company's sales departments, and they specialize in ensuring that clients would continue their partnership or engagement with the company. They are in charge of taking care of their clients who are, at times, in different areas or regions. Global account managers look at the company's sales performance and recommend action steps to improve performance. They often take on challenging client accounts and manage the clients' relationship with the company. Global Account Managers also come up with strategies to ensure client engagement, retention, and loyalty.

Channel manager vs global account manager salary

Channel managers and global account managers have different pay scales, as shown below.

Channel ManagerGlobal Account Manager
Average salary$87,573$123,233
Salary rangeBetween $63,000 And $121,000Between $87,000 And $174,000
Highest paying CitySunnyvale, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryProfessionalTechnology

Differences between channel manager and global account manager education

There are a few differences between a channel manager and a global account manager in terms of educational background:

Channel ManagerGlobal Account Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel manager vs global account manager demographics

Here are the differences between channel managers' and global account managers' demographics:

Channel ManagerGlobal Account Manager
Average age4646
Gender ratioMale, 70.1% Female, 29.9%Male, 72.6% Female, 27.4%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel manager and global account manager duties and responsibilities

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Global account manager example responsibilities.

  • Manage complex voice / data networking, cloud solutions, and disaster recovery resolution projects.
  • Team with technical, marketing, and sales specialists to identify and capture revenue opportunities for manage IP services.
  • Develop and manage new accounts for search marketing (SEO), social media marketing, web design and video production.
  • Provide consolidated forecasts and opportunity updates using CRM tools to have upper management assist in the sales process when necessary.
  • Sign major agreements for large development groups to utilize Pluralsight's Saas eLearning portal.
  • Participate in the selection, implementation, and improvements to the company global CRM system.
  • Show more

Channel manager vs global account manager skills

Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%
Common global account manager skills
  • Global Account, 12%
  • Account Management, 8%
  • Customer Satisfaction, 6%
  • Business Development, 6%
  • Cloud, 5%
  • Customer Service, 5%

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