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Channel manager vs product manager

The differences between channel managers and product managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a channel manager, becoming a product manager takes usually requires 8-10 years. Additionally, a product manager has an average salary of $111,729, which is higher than the $87,573 average annual salary of a channel manager.

The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a product manager are product management, QA, and product strategy.

Channel manager vs product manager overview

Channel ManagerProduct Manager
Yearly salary$87,573$111,729
Hourly rate$42.10$53.72
Growth rate5%10%
Number of jobs106,753125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Average age4639
Years of experience810

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Channel manager vs product manager salary

Channel managers and product managers have different pay scales, as shown below.

Channel ManagerProduct Manager
Average salary$87,573$111,729
Salary rangeBetween $63,000 And $121,000Between $81,000 And $152,000
Highest paying CitySunnyvale, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryProfessionalRetail

Differences between channel manager and product manager education

There are a few differences between a channel manager and a product manager in terms of educational background:

Channel ManagerProduct Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Channel manager vs product manager demographics

Here are the differences between channel managers' and product managers' demographics:

Channel ManagerProduct Manager
Average age4639
Gender ratioMale, 70.1% Female, 29.9%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between channel manager and product manager duties and responsibilities

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Channel manager vs product manager skills

Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

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