Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between channel managers and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $87,573 average annual salary of a channel manager.
The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.
| Channel Manager | Senior Sales Manager | |
| Yearly salary | $87,573 | $140,662 |
| Hourly rate | $42.10 | $67.63 |
| Growth rate | 5% | 5% |
| Number of jobs | 106,753 | 115,070 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.
Channel managers and senior sales managers have different pay scales, as shown below.
| Channel Manager | Senior Sales Manager | |
| Average salary | $87,573 | $140,662 |
| Salary range | Between $63,000 And $121,000 | Between $95,000 And $206,000 |
| Highest paying City | Sunnyvale, CA | Washington, DC |
| Highest paying state | California | Maine |
| Best paying company | Meta | Leprino Foods |
| Best paying industry | Professional | Professional |
There are a few differences between a channel manager and a senior sales manager in terms of educational background:
| Channel Manager | Senior Sales Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel managers' and senior sales managers' demographics:
| Channel Manager | Senior Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 70.1% Female, 29.9% | Male, 61.4% Female, 38.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |