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Channel manager vs technical sales manager

The differences between channel managers and technical sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel manager and a technical sales manager. Additionally, a technical sales manager has an average salary of $129,770, which is higher than the $87,573 average annual salary of a channel manager.

The top three skills for a channel manager include customer service, CRM and digital marketing. The most important skills for a technical sales manager are customer satisfaction, sales management, and CRM.

Channel manager vs technical sales manager overview

Channel ManagerTechnical Sales Manager
Yearly salary$87,573$129,770
Hourly rate$42.10$62.39
Growth rate5%5%
Number of jobs106,753193,981
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 65%
Average age4646
Years of experience88

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

What does a technical sales manager do?

A technical sales manager is responsible for monitoring the sales techniques and performance of the sales team in selling technical services and systems to the customers. Technical sales managers coordinate with clients to discuss and negotiate offers of new products and services. They also identify business opportunities by analyzing current technology trends from public demands to generate more revenue resources and increase the company's profits. A technical sales manager facilitates and plans sales training and programs to maximize staff's efficiency and productivity.

Channel manager vs technical sales manager salary

Channel managers and technical sales managers have different pay scales, as shown below.

Channel ManagerTechnical Sales Manager
Average salary$87,573$129,770
Salary rangeBetween $63,000 And $121,000Between $90,000 And $186,000
Highest paying CitySunnyvale, CAColumbia, MD
Highest paying stateCaliforniaNew Hampshire
Best paying companyMetaPalo Alto Networks
Best paying industryProfessionalManufacturing

Differences between channel manager and technical sales manager education

There are a few differences between a channel manager and a technical sales manager in terms of educational background:

Channel ManagerTechnical Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 65%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel manager vs technical sales manager demographics

Here are the differences between channel managers' and technical sales managers' demographics:

Channel ManagerTechnical Sales Manager
Average age4646
Gender ratioMale, 70.1% Female, 29.9%Male, 86.2% Female, 13.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel manager and technical sales manager duties and responsibilities

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Technical sales manager example responsibilities.

  • Achieve annual sales and profit objectives for fast-pace company by securing contracts to sell automation components to MRO & OEM clients.
  • Manage sales pipeline in CRM system for predictable revenue generation, prioritization and forecasting.
  • Develop new customers in the region assign through independent travel, managing distributor relationships and OEM relationships.
  • Determine product pricing base on multiple ROI factors.
  • Recognize as trusted subject matter expert all in SaaS, virtual lab and eLearning services.
  • Own & drive client strategy from a technology perspective including leading proof of concept and ROI initiatives.
  • Show more

Channel manager vs technical sales manager skills

Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%
Common technical sales manager skills
  • Customer Satisfaction, 11%
  • Sales Management, 9%
  • CRM, 6%
  • Product Line, 5%
  • Business Development, 5%
  • Sales Strategies, 4%

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